3 Nov 2015
myThings at Apps World
In 2015, myThings has brought all its expertise from the desktop retargeting sphere to bear on the app ecosystem. It’s new App Retargeting solution is designed to serve as part of a cross-device or mobile-first approach to marketing apps; driving re-engagement among dormant users, as well as boosting app usage and spend. myThings App Retargeting brings unparalleled levels of transparency and customisability to programmatic retargeting campaigns.
The company will also be hosting the first ever Ignite Mixers at Apps World London this year - one on each day of the ...
Mobile now accounts for more than a quarter of all e-commerce transactions globally, and that number is increasing rapidly as our shopping behaviour continues to shift towards mobile first. The speed of commerce growth on mobile channels is now 3 times faster than on traditional e-commerce channels. UK commuters are already spending £9.3bn a year on the supercomputers in their pockets. We are increasingly trained to expect the purchasing experience on mobile to not only be easy but also fast. Which is why an overwhelming 69% of consumers would ...
MEF, the global community for mobile content and commerce is hosting lunch briefings over the two days of Apps World at Earls Court 2 on Tuesday and Wednesday next week. The trade association has drafted in some top-level industry expertise to deliver two cutting edge sessions. Open to all #AppsWorld visitors.
The first is an in-depth mCommerce Legal Check-Up on day one, followed by an analytics briefing on developing for a global mobile audience.
Both sessions are free to attend and will take place in the MEF Lounge near the ...
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