Tag archives: mcommerce

3 Nov 2015
myThings at Apps World

In 2015, myThings has brought all its expertise from the desktop retargeting sphere to bear on the app ecosystem. It’s new App Retargeting solution is designed to serve as part of a cross-device or mobile-first approach to marketing apps; driving re-engagement among dormant users, as well as boosting app usage and spend. myThings App Retargeting brings unparalleled levels of transparency and customisability to programmatic retargeting campaigns.

The company will also be hosting the first ever Ignite Mixers at Apps World London this year - one on each day of the ...

2 Nov 2015
The elephant in the retail room: going native vs keeping legacy

Mobile now accounts for more than a quarter of all e-commerce transactions globally, and that number is increasing rapidly as our shopping behaviour continues to shift towards mobile first. The speed of commerce growth on mobile channels is now 3 times faster than on traditional e-commerce channels. UK commuters are already spending £9.3bn a year on the supercomputers in their pockets. We are increasingly trained to expect the purchasing experience on mobile to not only be easy but also fast. Which is why an overwhelming 69% of consumers would ...

28 Sep 2012
Special lunchtime briefings from MEF at #AppsWorld

MEF, the global community for mobile content and commerce is hosting lunch briefings over the two days of Apps World at Earls Court 2 on Tuesday and Wednesday next week. The trade association has drafted in some top-level industry expertise to deliver two cutting edge sessions. Open to all #AppsWorld visitors.

The first is an in-depth mCommerce Legal Check-Up on day one, followed by an analytics briefing on developing for a global mobile audience.

Both sessions are free to attend and will take place in the MEF Lounge near the ...

22 Nov 2011
Future of online shopping at your finger tips from Anubavam at #AppsWorld

According to a  report from International Telecommunication Union, exponential growth in smartphones, tablets and other web-enabled mobile devices will result in mobile web being more popular than the web as we know. With this paradigm shift, businesses across the globe see opportunities of getting into the hands of their customers, quite literally. mCommerce products and services that gaining visibility :
Mobile Ticketing Mobile Banking
Mobile Vouchers & Coupons Mobile/Virtual Storefront
Content Purchasing & Delivery Brokerage
Location-based Services Auctions
Information Services Mobile Marketing & Advertising
  Among the many applications of mCommerce, shopping on mobile ...

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Welcome to the Apps World portal. The Apps World series brings together the entire spectrum of the app ecosystem for debate and discussion over its two day events in Europe and North America. This portal is your place to find out all the latest event and industry news across the industry including whitepapers, case studies, partner news, presentations from the shows, videos and photos.

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Solo :
How Glu stay on the cutting edge of development on all mobile platforms.

Niccolo De Masi, CEO & President, Glu Mobile