20 Apr 2015
The Relevance of Messaging in the App Industry

By Glen Warren, CEO, Fourtytwo Telecom

Some may argue that SMS is an outdated technology which is no longer applicable in contemporary spheres such as the App industry. However, in spite of all the developments that are taking place in our highly mobile world, a singular solution as ubiquitous as SMS communication remains to be found. That being said, we must acknowledge that there are certain constraints concerning the content of a message delivered via SMS and that there are numerous competing, emerging technologies on the horizon.

In fact, Fortytwo ...

20 Apr 2015
Speaker Interview: Chet Haase

"I would like to make development of rich application experiences easier for developers"

We recently caught up with Chet Haase, Lead, Android UI Toolkit , Google in an exclusive interview ahead of his keynote @ Apps World North America.

Chet will be taking to the Droid World stage on Tuesday 12 May at 12:15pm, presenting his keynote on "The State of Android App Development"

Book your free pass here to attend Apps World North America

Of all the new features and updates on Android 5.1, what have been the biggest ...

20 Apr 2015
Guest Blog from PersonaGraph: Why Interest Based User Acquisition Should Be The New Norm

There has never been a better time to be a smartphone user. At the same time there has never been a more challenging time to be an app developer. With the rapid proliferation of smartphones across the globe and the staggering increase in the number of apps in the app stores, the app economy is booming and one that is growing by the second. Mobile usage was predicted to overtake desktop, back in 2008 by Mary Meeker. Well we are now way past the tipping point. A study by Comscore ...

20 Apr 2015
Interview with Andrew Pavliv, CEO, N-iX

N-iX CEO Andrew Pavliv on IT Outsourcing in Ukraine

Being one of the most attractive outsourcing destinations in Eastern Europe, Ukraine has a pool of over 75.000 experienced software developers working for 2000 national and international companies. Even though previous year was challenging for the country, Ukrainian IT industry continues to show substantial growth. Here we introduce an interview with  Andrew Pavliv, СEO of Ukrainian software development company N-iX  outlining current situation and outsourcing opportunities in the country.

How did you decide to start IT outsourcing business?

Together with ...

20 Apr 2015
Join us this week at Apps World Germany!

We’ll be opening the doors to our inaugural Apps World Germany event this Wednesday (April 22nd) and it’s going to be a fantastic launch show!

It’s not too late to register to join us for two days of top level content, networking, live hackathons and more in at the CityCube, Berlin on Wednesday 22nd and Thursday 23rd this week!

With over 150 exhibitors confirmed and thousands of pre-registered attendees alongside top keynotes from the likes of Steve Wozniak, Ian Livingstone and Peter Molyneux this year’s Apps ...

19 Apr 2015
Past, Present and Future Tales of Native Advertising on Mobile

By Ionut Ciobotaru, AppLift

There is no denying it, mobile advertising is on the rise. App Annie and IDC recently predicted that in-app advertising should grow by 3.2x between 2014 and 2018, thereby surpassing all other types of digital advertising, including PC online search advertising. (source)

Advertising remains the most straightforward method of monetizing digital content for most mobile publishers. When done right, it’s the most effective way to make revenue from the best part of a hard-earned user base. In this context, native advertising, on mobile, is ...

19 Apr 2015
Use the force of Continuous Quality to win the 5-Star War!

By Gideon Pridor, VP Marketing,  Perfecto Mobile

According to Gartner, the number of app downloads will reach nearly 269 billion by 2017 and this shift into mobile is impacting companies of all shapes and sizes, making it one of the most competitive ventures the company will face.

But, while stories of major brands pushing into mobile talk up the opportunities and rewards of developing mobile strategies, the end user is king. Release a buggy app, you’ll get blasted by app store ratings. Your app doesn’t work on the ...

17 Apr 2015
What’s more important for IoT startups - Hardware or Software?

By Ros Bulych, Lemberg Solutions

Keeping a keen eye on IoT startups development , I couldn’t but remember the old ‘holy war’ between Steve Jobs and Bill Gates on what is essentially more important: the hardware, or the software? Today as ever, this topic is very pressing for the IoT market.

Most of the time, an IoT project starts with a hardware innovation. But here’s the hard part: how does one turn an aspiring IoT project into a profitable venture? In other words, adopting a successful business model is ...

17 Apr 2015
Internet Performance Tips for Delivering Instant Gratification Through Your Mobile App

by Ian Pritchard, German Internet Performance Expert, Dyn

While there are many things in life worth waiting for, online experiences are not part of those things. We expect our mobile apps to deliver instant results in bringing us a taxi or reserving a restaurant table for dinner. We expect video to begin streaming instantly on our phones or tablets. When it comes to mobile apps, instant gratification is no longer a consumer desire. It’s a consumer expectation.

With that in mind, you need to consider how to meet your ...

17 Apr 2015
4 Best Practices for Mobile Video Every Developer Should Know

By Andrew Allison, Head of Supply EMEA, Vungle

Mobile video ad spending will grow faster than any other advertising category in 2014, according to eMarketer. For developers, this is great news. Not only can mobile video be a high-impact monetization strategy and increase revenue, but it also provides a more engaging and contextually relevant experience for users.

Here are the four best practices to help you get started.

1 Use the power of opt-in

Instead of simply integrating video interstitials into a game, developers can choose to create opt-in placements ...

Global Events

Welcome to the Apps World portal. The Apps World series brings together the entire spectrum of the app ecosystem for debate and discussion over its two day events in Europe and North America. This portal is your place to find out all the latest event and industry news across the industry including whitepapers, case studies, partner news, presentations from the shows, videos and photos.

Latest Photos



Apps World

Featured Presentation

Solo :
How Glu stay on the cutting edge of development on all mobile platforms.

Niccolo De Masi, CEO & President, Glu Mobile