Apps World – Models, Strategies, Technologies, Development and Marketing of Apps via Mobile, TV & Internet
“Application downloads in Asia alone will hit 2.4 billion by 2013 - or 20 per cent of the world's total available market.” - ABI Research Asia represents 60% of the world’s population so it is no wonder that the entire APPS ecosystem is turning to that region. Many predict that this region is going to be the app hotspot on the globe.
With that in mind, what is making Asia such an app-rich region? Simple - the sheer number of subscribers. With that comes competition and churn and app developers are looking for new ways to generate revenue and increase and maintain customer loyalty. The same for the handset manufacturers and the operators.
With 8 of the top 10 TV manufacturers headquartered in Asia, TV apps also have great potential in this mass market. IPTV operators are also looks toward apps to communicate with their customers as well as keep their services an innovative
Apps World Asia 2011 will delve into this highly populated yet dynamic region and its app eco-system. With countries like China, Japan and India in the spotlight, we will also cover the unsung heroes such as Nepal, Maldives, Bhutan, Indonesia and more.
Topics covered at the show include:
- Understanding the fragmented regional Asian markets for apps
- Building investment for Asian app development
- Location-based apps – is there a market in Asia? - Apps & the cloud in partnership
- Experiences of leading brands and publishers in Asia with app related campaigns - Apps in banking & mobile money - Handsets vs Tablets vs TV – which has the most compelling offering in this market - Developers in the region – challenges and success stories - Operator case studies – models and business models of app related own labels, and app store partnerships and liaisons
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