31 Mar 2015
The importance for marketers in recognising mobile app engagement

By Chris Hill, SVP Marketing, Mobidia

In the past, looking at the number of downloads for mobile apps was enough to determine whether an app was successful; however this isn’t the case nowadays, with so many apps available and so many being downloaded, consumers may download apps that they never or seldom use. So the brand and app developers need to know whether its users are fully engaged with the app and the brand. Monitoring key factors such as the number of active users, the number of sessions and ...

30 Mar 2015
Six Ways Enterprise Apps are Evolving

By Stephan Romeder, Managing Director of Magic Software Europe.

Enterprise mobility is a top priority for CIOs who want to maintain a technological and competitive edge. Mobile apps are changing how employees, partners and customers communicate, share content and collaborate. Here are six trends that are influencing how mobile apps will be developed and used in the future.

  1. Sensors and M2M Communications - New sensor networks are being leveraged by mobile apps to enable location-specific processes and insights like never before. Relevant real-time data will accelerate business decision-making, streamline supply chains ...

26 Mar 2015
5 App Marketing Strategies You Need to Use in 2015

Guest Post from MobCo Media

There is no shortage of apps available in the various marketplaces. According to Statista, as of last July, there were 1.3 million apps in the Android Apps store and 1.2 million apps in the Apple App Store.

In order to make sure you don't fade into the backgrounds of these large marketplaces, you need to work to promote your app as much as possible in 2015. The following are some digital marketing trends you can latch onto to ensure that you’ll ...

24 Mar 2015
Guest Post: An introduction to app store optimization

Scott Stanchak, Director, Mobile marketing, The New York Times shares his insights ahead of his panel debate at Apps World North America.

Scott will take to the stage with fellow panellist, John Krystynak, CTO and Co-founder, AppLovin on "App Analytics: Making data work for you" on Wednesday 13 May at 10:30am. Book your pass to attend this amazing session here

Apps store optimisation is the SEO of the apps store world. It’s an exciting piece of the marketing pie that not enough companies focus on, even if they ...

23 Mar 2015
Interview with Gavin Teo, Principal at Comcast Ventures

In his role as Principal at Comcast Ventures, Gavin Teo is focussing on understanding where this constantly evolving industry is going. He identifies, evaluates and executes new investments and supports Comcast Ventures portfolio companies on product and growth strategy. Central to this has been investing in the new IOT and Smart Home opportunity; and he will be running a panel at Appsworld entitled ‘Connected Home – What’s your app strategy?’, which will be looking at this topic in more detail.

Can you start by giving us a sense of how ...

27 Feb 2015
Steve Wozniak: Net Neutrality Decision Is Victory for Consumers

The Federal Communications Commission (FCC) yesterday established a new Open Internet Order that implements strict net neutrality rules which prohibit speed throttling and paid fast lanes – and for the first time the rules will also apply to mobile internet services.

What is Net Neutrality?

The Associated Press describes net neutrality as the idea that websites or videos load at about the same speed. That means you won’t be more inclined to watch a particular show on Amazon Prime instead of Netflix because Amazon has struck a deal with your ...

27 Feb 2015
CEO of Pebble to discuss evolution of Wearable Devices at Apps World North America.

Eric Migicovsky the CEO of industry leading innovators Pebble Technologies will be delivering a keynote address at Apps World North America at the Moscone Center San Francisco on May 12. He will be discussing in detail the successful launch of Pebble Time with their record breaking Kickstarter campaign.

Pebble Technologies became the fastest Kickstarter campaign to raise $1m in the site’s six-year history on Tuesday 24 February. They hit this in just 35 minutes after it launched an updated version of its device with a new colour screen, redesigned ...

23 Feb 2015
Adidas: “We’re thinking ‘open first’ for all future devices”

We recently caught up with Jon Werner, Innovation Explorer at Adidas ahead of him speaking at Apps World North America 12 - 13 May.

Jon shared his insights into Adidas's future plans and what he would be bringing to the event this May.

“...this is Adidas, we’re open, and we’re ready to help get people fit; we realise we can’t do this on our own, and we need to work with other partners to make this happen,”

Jon will take to the stage on 12 May at ...

20 Feb 2015
Kevin Rose joins CEOs of Pebble and Evernote as keynote at Apps World North America

The keynotes continue to take shape at Apps World North America 2015 with an increasing list of VIP heavyweights joining an already impressive lineup. Kevin Rose and Marc Hemeon will be opening the show on the morning of May 12, discussing the launch of North Technologies, creating beautiful User Experiences and lessons learnt in their time at Google. They will be followed by Phil Libin, CEO @ Evernote discussing the potential impact of wearables on Evernote’s business model, and how they will continue to evolve their UI to create the ...

16 Feb 2015
Save up to €200 with early bird pricing for Apps World Germany ending this Friday!

Take advantage of our early bird discount pricing for Apps World Germany, held at the CityCube, Berlin on April 22-23 before Friday 20th February and save up to €200!

Registering before midnight (CET) on Friday 20th February will save you €200 off the price of our gold passes which gives you full access to the whole show including HTML5 & Mobile Web, TV and Multi-Screen Apps, Mobile Payments & Banking, Mobile Strategy and Marketing as well as our Gaming Apps Workshops. You’ll also get access to the entire free ...

Global Events

Welcome to the Apps World portal. The Apps World series brings together the entire spectrum of the app ecosystem for debate and discussion over its two day events in Europe and North America. This portal is your place to find out all the latest event and industry news across the industry including whitepapers, case studies, partner news, presentations from the shows, videos and photos.

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How Glu stay on the cutting edge of development on all mobile platforms.

Niccolo De Masi, CEO & President, Glu Mobile