19 Apr 2015
Use the force of Continuous Quality to win the 5-Star War!

By Gideon Pridor, VP Marketing,  Perfecto Mobile

According to Gartner, the number of app downloads will reach nearly 269 billion by 2017 and this shift into mobile is impacting companies of all shapes and sizes, making it one of the most competitive ventures the company will face.

But, while stories of major brands pushing into mobile talk up the opportunities and rewards of developing mobile strategies, the end user is king. Release a buggy app, you’ll get blasted by app store ratings. Your app doesn’t work on the ...

17 Apr 2015
What’s more important for IoT startups - Hardware or Software?

By Ros Bulych, Lemberg Solutions

Keeping a keen eye on IoT startups development , I couldn’t but remember the old ‘holy war’ between Steve Jobs and Bill Gates on what is essentially more important: the hardware, or the software? Today as ever, this topic is very pressing for the IoT market.

Most of the time, an IoT project starts with a hardware innovation. But here’s the hard part: how does one turn an aspiring IoT project into a profitable venture? In other words, adopting a successful business model is ...

17 Apr 2015
Internet Performance Tips for Delivering Instant Gratification Through Your Mobile App

by Ian Pritchard, German Internet Performance Expert, Dyn

While there are many things in life worth waiting for, online experiences are not part of those things. We expect our mobile apps to deliver instant results in bringing us a taxi or reserving a restaurant table for dinner. We expect video to begin streaming instantly on our phones or tablets. When it comes to mobile apps, instant gratification is no longer a consumer desire. It’s a consumer expectation.

With that in mind, you need to consider how to meet your ...

17 Apr 2015
4 Best Practices for Mobile Video Every Developer Should Know

By Andrew Allison, Head of Supply EMEA, Vungle

Mobile video ad spending will grow faster than any other advertising category in 2014, according to eMarketer. For developers, this is great news. Not only can mobile video be a high-impact monetization strategy and increase revenue, but it also provides a more engaging and contextually relevant experience for users.

Here are the four best practices to help you get started.

1 Use the power of opt-in

Instead of simply integrating video interstitials into a game, developers can choose to create opt-in placements ...

16 Apr 2015
Download the Apps World Germany 2015 Show App Today!

The inagural Apps World Germany show is set to arrive at the CityCube, Berlin next week (April 22-23)!

We’re excited to announce that the show app is now live and ready for you to download, enabling you to plan your schedule and get the most from the show, as well as letting you pre-arrange meetings with key potential contacts through the integrated networking tool Apps World Connect.

As ever the Apps World Germany App gives you the information you need about the event -- such as schedules to plan your ...

16 Apr 2015
6 Kick Awesome Strategies for Your Next Mobile Business App

Businesses’ building mobile applications is thriving with millions of apps in the mobile store, thousands of developers building mobile applications for businesses, and DIY app software popping up… The question isn’t should your organization be building mobile business applications, but how can you ensure your first or next business app is successful.

The answer lies in a solid strategy and flawless execution.  Here are six key ingredients to help get you started.

Solve a problem

Every successful mobile application solves a problem that a great number of your workforce ...

14 Apr 2015
Take your “Mock” Exam and test your mobile race car driving skills at stand 423!

Are you a mobile application developer or software tester? Are you looking to certify your know-how and skills in the area of mobile application development and testing? When you join us at stand # 423 it is all about the apps! We offer you the opportunity to take an iPAD “Mock” Exam with the QuestionMark app to test your mobile apps knowledge before you get your actual certification with iSQI. After you pass the “Mock” Exam, you not only get a Mocktificate, but you can test your race car driving skills ...

14 Apr 2015
5 Essentials That Ensure Your Mobile App Retargeting Campaign Hits the Mark

By Heiko Genzlinger, CEO, Trademob

The time when all apps needed as many users as possible is over. It’s not about hitting as many people as possible anymore, it’s about hitting the right ones: competition is increasing, people are using less apps and the cost of acquiring users is rising – as also Trademob’s latest analysis of CPIs confirmed. So now the hunt is on for quality users. Mobile app retargeting is one way to ensure your arrows find their way to the best (and most profitable) targets ...

13 Apr 2015
Mobile friendly just became more important. Are you prepared?

By Rick Barron, HP

When you are on the Internet from your mobile device, the words “Go to full site” are almost sad enough to make you shed a tear into your extra-foam latte while you sit on the train into work. Those four little words change your user experience with the website you are on. They mean struggling to zoom in to see the information you are looking for and hoping that your fingers hit the correct link.

It shouldn’t be this way. When you search for “flowers ...

13 Apr 2015
North Technologies; building a billion dollar company

We recently caught up with Kevin Rose and Marc Hemeon co-founders of North Technologies, in an exclusive interview ahead of their keynote @ Apps World North America.

These VIP heavyweights will be opening the show on the morning of May 12, discussing the launch of North Technologies, creating beautiful user experiences and lessons learnt from their time at Google.

Book your free pass here to attend Apps World North America

North Technologies: “We want to build a billion dollar company”

It is tempting to identify North Technologies co-founders (and Apps World ...

Global Events

Welcome to the Apps World portal. The Apps World series brings together the entire spectrum of the app ecosystem for debate and discussion over its two day events in Europe and North America. This portal is your place to find out all the latest event and industry news across the industry including whitepapers, case studies, partner news, presentations from the shows, videos and photos.

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How Glu stay on the cutting edge of development on all mobile platforms.

Niccolo De Masi, CEO & President, Glu Mobile