Apps World North America 2011, is adopting a workshop style education format with the aim to address the entire app ecosystem, and the challenge of delivery, development and design of apps across multiple platforms. A truly international event, Apps World will bring together leading operators worldwide, and is the first show to draw in parallels between the emergence of the TV apps store, and the challenge to IPTV and pay TV operators, and the challenges mobile operators face, device manufactures and the emergence of the tablet apps marketplace.
The AppsWorld North America keynote conference will examine the Apps landscape and growth potential in the Middle East, with contribution from the key stakeholders – operators, handset manufacturers, content providers, developers, brands and regulators. How apps are providing new revenue streams, marketing tools and opportunities to expand customer reach.
APPS MARKET ANALYSIS: NORTH AMERICA
• Who are the App consumers?
• Regional trends in mobile, content, apps & services
APP INFRASTRUCTURE: OPERATORS & APP STORES
• The role of the operator in the apps ecosystem
• Launching an AppStore
• Billing models for app stores
APP PROMOTION & MARKETING
• Apps as marketing tools
BUILDING INVESTMENT IN APP DEVELOPMENT
• Building investment in App Development
• How big could the market for enterprise apps become?
