PHD has tapped Sal to lead the agency’s mobile integration effort in order to ensure that mobile is an inherent component of every account team’s tool box. As Sal sees it, the pace at which the mobile lifestyle is advancing has rendered obsolete the siloed approach that the term “mobile strategy” implies. The minute an account team says “strategy”, the “mobile” part should be a given and Sal is here to make sure of that.
Over the past two years, Sal has worked closely with clients and agency teams to develop mobile strategies and campaigns that have made an immediate impact at PHD. Most notably, PHD has been honored as the 2010 and 2011 Mobile Agency of the Year.
