Rachel Pasqua joined iCrossing in 2005 to establish the agency's integrated mobile services. As VP of Mobile, she oversees ongoing development of mobile products, programs and best practices throughout the agency and works closely with iCrossing’s many Fortune 500 clients, using mobile, social and ambient media to bridge the gap between online and offline and help them connect successfully with their audiences.
Rachel is a frequent speaker on mobile, social and ambient trends at industry events and analysts and the press often quote her insights on market trends. She's also an active member of the larger mobile community, including special interest groups within the IAB, the MMA and SEMPO, for which she serves as founder and co-chair of the Emerging Technologies Committee.
