For more than two decades, Ted has worked in just about every facet of the ad business, from media planning, account management and strategic planning. Across a wide spectrum of clients, from automotive -- such as Nissan, Lincoln Mercury and Jaguar -- to consumer packaged goods, fast food, healthcare and business-to-business, Ted has connected brands with people. Working within worldwide agencies such as TBWA Chiat/Day, FCB, Y&R and Campbell-Ewald has shaped his perspective on how people interact with, consume and ultimately take ownership of brands. As the Vice President, Director of Brand Strategy at MEDL Mobile, he leads a team of innovators, pioneersand risk takers in the most personal brand experience: mobile.

