Matt Bean is AVP, Mobile, Social and Emerging Media at Rodale Inc., the authoritative source for health, fitness and wellness content around the world. In his role, he works across all Rodale departments and brands, including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, Organic Gardening, and Eat This, Not That!, to develop concepts, ideas and products around mobile, gaming, video, and social media. He is also Editor-at-Large of Men’s Health and continues to write the “Guy Next Door” column for Women’s Health. As the former Brand Editor at Men’s Health and Women’s Health, Bean launched more than 40 mobile applications across Rodale’s brands and oversaw the creation and launch of Rodale’s first-to-market iPad platform.
Under his leadership, these apps have been downloaded millions of times by users across the world. In 2010, the American Society of Magazine Editors honored the Eat This, Not That! app with the award for Best Interactive Tool. Additionally, Bean oversaw the launch of Rodale’s first gaming endeavor, helping to form a partnership with Ubisoft for the Microsoft Kinect title, YourShape: Fitness Evolved.
As a television personality, Matt hosts a weekly show for Spike TV called The Playbook, which airs Monday nights at 9 p.m. He is a regular contributor to national news programs including ABC’s Good Morning America, NBC’s TODAY, CBS’s The Early Show, and FOX News.
Matt is a former TV and Web contributor for the cable television network CourtTV, where he covered the trials of Kobe Bryant, Michael Jackson, and Winona Ryder. He holds a master's degree in journalism from Columbia University and studied neurobiology and psychology as an undergraduate student at the University of Chicago. He divides his time between New York City and Allentown, PA.
