GW Shaw is the Executive Director of U-verse Marketing, AT&T. GW leads the product marketing, applications development, and product management for AT&T U-verse® TV. His team is responsible for driving U-verse customer growth, developing and rolling out new integrated applications that utilize the company’s IP platform, and differentiating the U-verse TV product and customer experience from the company’s cable competitors. GW has been with AT&T for more than 12 years, starting with SBC Communications, Inc. in 1998. His previous positions include product marketing roles for AT&T consumer services, including voice services, converged services and product development.
GW has a Bachelor of Business Administration from the University of Kansas.
