View our jam-packed, knowledge enriched agenda here
Day 1 November 1st 2011
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Marketing Track
Day one of our marketing track considers how apps can work within a comprehensive mobile marketing plan – with contributions from big brands making waves in the sector – before moving on to exploring some of the latest innovations that marketers should have on their radar. |
Developer Zone
The Apps World Asia developers' workshop will be the place for app developers and entrepreneurs to focus on the development of profitable apps across different apps stores. Technical presentations from leading developers and apps stores will cover a myriad of opportunities and challenges faced when developing apps. |
Social Media Marketing within a 360 Digital Strategy Framework
This track explores the broader impact social media is having on consumer behaviour. It examines the strategy for using this new channel in marketing and PR. From monitoring ROI to building online communities. |
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Day 2 (2 Nov 2011)
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Marketing Track
Day two brings a morning dedicated to mobile commerce and how the apps industry is being monetised. The afternoon focuses on mobile entertainment, publishing and TV apps. |
Developer Zone
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New Dimensions in Social Media Marketing
Morning: Social media for brand management, location based marketing, social shopping and social gaming
Afternoon: social media in practice for business to business brands
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