Apps World

 
 
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apps-tv-150

BrianSathianathanTurnerEvan_Young_-_tivo_-_2Patrice_Slupowski_-_OrangeEmil_Rensing_-_EPIXAlan_Queen_-_MOVLRobertSpierTravelChannelRichard_OconnellFaye_Iosotaluno_Sr._Director_Digital_Business_Development_Viacom_-_v2Aimee_Viles_-_bravoManishJhaNFLNEWTy_Ahmad-Taylor_Head_of_Smart_TV_Services_Samsung_ElectronicsJimshade_Chaudhari_-_Dish_-_v2

TV Apps & Connected TV Event & Conference: Companion Devices & Second Screen - Whether it’s creating a social experience through an app for consumers, developing an app for major TV operators or experimenting with the use of second screen, the world of TV will be full of change and adaptations to suit everyone’s needs. 


The TV apps event & conference covers second screen apps, companion devices, muit-screen, and much more. According to Rovi, 84% of connected TV owners regularly use TV apps, and 80% of people who are planning to buy a Samsung HDTV or Blu Ray player are interested in becoming connected because of the content portal. Additionally the study found that TV viewing was stimulated by Smart TV usage, with 49% saying that the smart TV offerings made them watch more TV.

At Apps World, the TV Apps and Multiscreen sessions will feature discussion and advice about the industry’s main topics in order to get involved in developing this new technology. The experience will change people’s perceptions of TV, how they consume the media and interact with TV events and programmes through social sharing.

DAY TWO - February 8
SESSION ONE: Connected TV apps – A marketplace overview

9.45

Chair's welcome & opening remarks
Richard_Oconnell
  Richard O'Connell, Former - Vice President, Marketing, Disney ABC Digital Group

SESSION ONE: TV and Multiscreen apps – A marketplace overview
SESSION ONE: Connected TV apps – A marketplace overview

10.00

Panel: Examining the first and second screen TV apps market place

BrianSathianathanTurnerEvan_Young_-_tivo_-_2Jimshade_Chaudhari_-_Dish_-_v2Russ_Schafer_-_Yahoo_tv

  • Examining the TV apps story so far – the key market data, what has been achieved, the challenges, the leading players and those that are playing catch up?
  • Evaluating the ways in which multiple screens are changing the viewer’s relationship with TV, and assessing the ways in which this is impacting what, where, when and how we view content.
  • What part do OTT services play towards the shifting viewer behaviour?
  • How are changes in technology providing new opportunities for enhancing viewer engagement and experience through content and brand awareness?
  • What new opportunities does HbbTV bring?

Brian Sathianathan, Sr. Director: Emerging Technologies and Mediacamp, Turner Broadcasting
Evan Young, Senior Director Product Marketing, TiVo
Jimshade Chaudhari, Director of Product Marketing & Management, DISH Network
Russ Schafer, Senior Director, Product Marketing, Yahoo! Connected TV and Desktop

10.40

SPEED NETWORKING

10.45

Understanding the links between mobile apps and TV

Patrice_Slupowski_-_Orange

  • Why TV is better when it's across multiple screens
  • Making programs and the discovery of new programs easier
  • Facilitating the ability of content to reach new audiences in new ways
Patrice Slupowski, Vice-President Digital Innovation & Communities (NExT.com), Orange France Telecom

11.15

COFFEE BREAK

SESSION TWO: TV technology, UI and design
SESSION ONE: Connected TV apps – A marketplace overview

11.30

Panel: CE and STB manufacturers and TV app services – Addressing industry fragmentation and device convergence challenges

Steven_Hawley_-_tvstrategies_v3Alan_Queen_-_MOVLEmil_Rensing_-_EPIXNilo_Mitra_President_OIPF Ty_Ahmad-Taylor_Head_of_Smart_TV_Services_Samsung_ElectronicsMark_Donnigan_General_Manager_Americas_Dune_HD

  • Device Convergence and interoperability - TV, STB, tablet, and smartphone working in harmony for a unified apps and content experience
  • The role of STBs enabling shared applications among connected devices in the home
  • How can consumer electronics manufacturers and content controllers learn from experiences in the mobile ecosystem?
  • Cloud-based TV – Building connecting devices to the cloud allowing consumers to participate in a common service delivery under a consistent look and feel

Moderator: Steven Hawley, Principal Analyst & Consultant, tvstrategies™
Alan Queen, Founder - CTO, MOVL
Emil Rensing, Chief Digital Officer, EPIX (Studio 3 Partners)
Dr Nilo Mitra, President, Open IPTV Forum (OIPF)
Ty Ahmad-Taylor, Head of Smart TV Services, Samsung Electronics
Mark Donnigan, General Manager, Americas, Dune HD

12.10

UX and UI – optimising viewing capabilities

RobertSpierTravelChannel

  • Examining viewing habits, and focusing your app to meet users’ needs
  • How to ensure personalisation within a TV app
  • Creating a universal UI and brand presence across all screens

 

Robert Spier, Director, Mobile, Travel Channel - Scripps Networks Interactive

12.40

Second screen apps - not just companions

JIM_STEWARTSON_-_Fourth_Wall_Studios

  • Tools to enhance the content of the show
  • Looking at ways to enhance the narrative, bring the characters and events closer to the viewer and creating additional layers of story
  • Case study examples

 

Jim Stewartson, CEO and Founder, RIDES.tv

1.00

LUNCH BREAK

SESSION THREE: Broadcasters and second screen app strategies
SESSION ONE: Connected TV apps – A marketplace overview

2.00

Afternoon Keynote - Interaction and reach – Examining the ways in which dual screen apps change and enhance the viewing experience

ManishJhaNFLNEW

  • What opportunities are there for generating engagement across multiple screens?
  • Using apps to make TV a more social experience
  • Strategies for encouraging viewer interactivity
  • Involving the audience in program related decisions through the process of trans-media storytelling
  • Connected devices and simultaneous use – looking at the future of TV consumption on multiple screens

    Manish Jha, GM - Mobile, NFL

2.30

Panel: How are broadcasters and content providers exploring Second Screen Apps strategies?

Faye_Iosotaluno_Sr._Director_Digital_Business_Development_Viacom_-_v2Aimee_Viles_-_bravoTodd_Greene_-_PubNubChuck_Parker_2nd_screen_society

  • How can service providers and broadcasters make the multi screen services as compelling as possible?
  • How do second screen apps change the viewers’ relationship with content?
  • Companion Apps – delivering strategies for second screen content synchronisation
  • Second screen as a point for interactive ads, voting and other engagement
  • Transforming and streamlining multiple service delivery platforms and creating a seamless and transparent service  
  • Should we have umbrella ‘channel apps’ or programme based apps to promote engagement?

Faye Iosotaluno, Vice President, Digital Business Development, Viacom
Aimee Viles, Senior Vice President, Emerging Media, Bravo (NBC Universal)
 Todd Greene, Co-founder and CEO, PubNub
Chuck Parker, Founder and Chairman, 2nd Screen Society
Ajay Shah, Co-Founder and CEO, TVPlus

3.10

COFFEE BREAK

SESSION FOUR: Social TV and the future of TV advertising
SESSION ONE: Connected TV apps – A marketplace overview

3.30

Multi-screen Social TV- Convergence of tablets, mobile and TV

Markus_Grupp_-_Rogers_Communications

  • How tablets and mobile are affecting the way we watch and interact with television socially
  • How do TV operators, STB manufacturers and program makers tap into this market?
  • Sentiment – Social media effects on TV ratings
  • The feedback loop between social media and TV shows
  • Personalising the social TV experience through tablet apps – case-study examples of TV apps using companion devices

Markus Grupp, User Experience & Applications, Former Rogers Communications

4.00

How do apps change the TV advertising proposition?

Danielle_Lee_-_ATT

  • What new opportunities does the emergence of a second screen provide?
  • How does TV and multi screen app advertising fit within the traditional TV advertising model?
  • How do we deliver ROI for TV apps and how is this measured?
  • Case study examples

Danielle Lee, VP, Product Marketing and Innovation, AT&T

4.30

CLOSE OF WORKSHOP