Apps World

 
 
 
 

apps-Payments-nfc-150

AndresWolbergStokCitiAashirShroffWellsFargoDavidButlerMasterCardKjellHegstadCapitalOneNEWMarkMcCabeWesternUnionPeterTurnerCreditCallNEWNickHollandYankeeGroupTobyRussellCapitalOneFawadKhanAtTNEWJackieMoranVerizonNEWJosh_MArtin_-_strategy_analyticsAnilMalhotraBango

Mobile Payments event & conference : With so many ‘mobile wallet’ payment systems hitting the market; banks, operators, platform owners and card issuers are all manoeuvring for the best position in the mobile payments space.  

Understanding how the key stakeholders are carving out their places in this new mobile channel is fundamental to this conference track. It will give an overview of the mobile payment ecosystem, and discuss how to overcome barriers and engage consumers. Sessions will examine numerous in-depth issues such as how to build trust in mobile banking apps, challenges to the implementation of NFC infrastructure, understanding the market opportunity for payment acceptance apps as well as mobile payment security.

DAY ONE - February 7
SESSION ONE: Connected TV apps – A marketplace overview

9.45

Chair's welcome & opening remarks
NickHollandYankeeGroup
  Nick Holland, Principal Analyst, Mobile Money Strategies, Yankee Group

SESSION ONE: Overview of the mobile payment marketplace
SESSION ONE: Connected TV apps – A marketplace overview

10.00

Keynote Panel: overview of the mobile payment ecosystem - how to overcome barriers and engage consumers

AndresWolbergStokCitiAashirShroffWellsFargoFawadKhanAtTNEWJackieMoranVerizonNEWJasonOxmanETA

  • Who will control mobile payments?
  • Challenges of creating a mobile payment acceptance infrastructure
  • Examining each of the opportunities : mCommerce, Mobile wallets, payment acceptance apps, in-app payments (browser vs in-apps payment), coupons
  • Usability – which features are consumers demanding and who are the people using mobile payments methods?

Andres Wolberg-Stok, Global Mobile and Tablet Banking Director, Citi
Aashir Shroff, VP, Mobile Banking and Payments, Wells Fargo
Fawad Khan, Director - Mobile Payments, AT&T Mobility
Jackie Moran, Chair of the Mobile Payments Committee and Executive Director of Federal Relations, Verizon
Jason Oxman, Chief Executive Officer, Electronic Transactions Association

10.40

SPEED NETWORKING

10.45

The OTT threat – keep your friends close but your enemies closer
michaeldejongh_mach

  • General overview of the OTT players
  • The current threat to the operator
  • What synergies do they have
  • Carrier Billing is the “glue that unites these parties and harmonises the ecosystem”
  • Citing Skype as our use case for carrier billing success for all involved.

Michael De Jongh, Global Head of Sales, Mobile Billing & Content, MACH

11.15

COFFEE BREAK

SESSION TWO: Mobile banking and m-commerce
SESSION ONE: Connected TV apps – A marketplace overview

11.30

How to build trust in mobile banking apps?

KjellHegstadCapitalOneNEW

  • Mobile design inspirations
  • What are the opportunities mobile can provide in terms of attracting new customer groups and extending business to existing customers?
  • Gaining consumer buy-in, and building trust in mobile banking

Kjell Hegstad, Managing Director, Mobile and Emerging Channels, Capital One

12.00

Panel: M-Commerce - is mobile transforming the retail industry?

Josh_MArtin_-_strategy_analyticsMarkMcCabeWesternUnionDavidButlerMasterCardPaulTuscanoVerizonWirelessNEWSonnyFisherMahalaPeterTurnerCreditCallNEW

  • Retail industry apps: How to use mobile apps to shape the in-store experience, empower the purchasing process, and create interesting and dynamic ways to interact with the customer 
  • The business case for retailers to invest in NFC/mobile payments technology
  • How is this new technology affecting consumer behavior?
  • Benefits of mobile payments – why should retailers and customers use it?
  • Case study examples

Moderator: Josh Martin, Director - Apps Research, STRATEGYANALYTICS
Mark McCabe, Director of Product, Global Mobile Payments, Western Union
David Butler, Product Manager for the Open API platform, MasterCard Worldwide
Paul Tuscano, Associate Director, Verizon Wireless
Sonny Fisher, Founder, MAHALA
Peter Turner, CEO, CreditCall

12.40

LUNCH BREAK

2.00

Panel: Online payments & monetization in the mobile world

AndyBuckMEFAnilMalhotraBangoThomasPinterPaysafecardDeepakThomasShutterflyJostSchreveTripAdvisorFraserThompsonPayviaNEW

  • Rethinking billing models in the online world
  • Frictionless one-click payments - maximizing sales with the best payment experience for every device
  • Overcoming the challenges of collecting payments from Wi-Fi connected mobile customers
  • Using analytics to make key optimizations and improve sales

    Moderator: Andy Kleitsch, MEF Member and CEO of Buck
    Anil Malhotra, SVP Alliances & Marketing and Founder, Bango
    Thomas Pinter    , Business Development Digital Entertainment, paysafecard.com
    Deepak Thomas,     Senior Director, Mobile Strategy & Product Management at Shutterfly 
    Joost Schreve,     General Manager, TripAdvisor City Guides
    Fraser Thompson    , Executive Vice President, Operations, payvia
     

2.40

Cloud versus device based payments

TobyRussellCapitalOne
  • Security - myths, risks and recommendations
  • What does it take to ensure the integrity of the payments system?
  • The future of payments - is it in the cloud?
  • How to overcome new challenges in this space

Toby Russell, Vice President, Enterprise Mobile & Emerging Channels, Capital One

3.10

COFFEE BREAK

SESSION THREE: NFC and mobile wallets
SESSION ONE: Connected TV apps – A marketplace overview

3.40

How do we make mobile payments mainstream

JasonOxmanETA

  • Will mobile phones become the new credit card?
  • What’s happening in Washington – policy issues to overcome and how this is impacting the mobile payment industry
  • Consumer and merchant education – barriers to mobile payment expansion?
  • What can the industry do to grow the mobile payments business?

Jason Oxman, Chief Executive Officer, Electronic Transactions Association

SESSION FOUR: Payment acceptance apps and security
SESSION ONE: Connected TV apps – A marketplace overview

4.10

Panel: Understanding the market opportunity and challenges for payment acceptance apps

PeterTurnerCreditCallNEWDanMartinMasterCardjohnlunn-paypal-developerPranay_KapadiaIntuit

  • The challenges of standardisation of payment methods
  • Different geographic regulations: Chip and pin Vs chip and signature Vs magnetic swipe cards
  • Tapping the long tail of niche retailers, SMEs and service suppliers who need to take payments on the go

    Peter Turner, CEO, CreditCall
    Dan Martin, Vice President, OpenAPI Community and Platform, MasterCard
    John Lunn    , Global Director, PayPal Developer, PayPal | Developer
    Pranay Kapadia, Head of Product for Mobile Payments and Point of Sale, Intuit

4.50

Mobile Remote Payments & Purchasing: QR-Code powered use cases

Jeff_McAllister__-_Cellum

  • Introduction to mobile remote payment technology and overview of the market
  • How this new technology is changing the game of payments and purchasing
  • Use of QR codes for many different use cases

Jeff McAllister, Senior VP Sales, Cellum Global Corp.

5.20

CLOSE OF WORKSHOP