Apps World

 
 
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Game developer conference; mobile app gaming event - Mobile gaming has proved to be the golden goose of the apps industry; with games accounting for around 70% of all app downloads, the industry is expected to be worth $54bn globally by 2015.

Perhaps more importantly in terms of monetising the channel, according to Nielsen, users who download games are more likely to pay for the content than for any other app category.

Gaming Apps sessions will examine how gaming principles can be applied to wider apps to promote user engagement, discuss how social elements can be utilised to publicise gaming apps and analyse the methods used to market the latest gaming sensations.

The viral and sticky nature of the most popular games makes them highly effective marketing tools. Users with iPhones play games for approximately 14.7 hours each month, while Android users play around 9.3 hours per month, allowing developers to monetise their fan-base via ad networks that can triple the value of an app over the course of its life.

DAY ONE

These sessions will examine how gaming principles can be applied to wider apps to promote user engagement, discuss how social elements can be utilised to publicise gaming apps and analyse the methods used to market the latest gaming sensations.

0945

Chair's welcome & opening remarks
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 Steve Peterson, West Coast Editor, Games Industry International

SESSION ONE: The mobile app gaming marketplace
SESSION ONE: Connected TV apps – A marketplace overview

1000

Keynote Panel: Key trends in the mobile gaming app marketplace

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  • What are the new technologies, trends, and models driving the app gaming marketplace?
  • Exploring cross platform and multi screen gaming apps
  • Streamlining the game development process, easy game creating, and quick multiplatform publishing to
    Android, IOS, and HTML5.
  • Picking the right distribution platform beyond IOS and Android.
  • What are the future technologies for gaming?

Moderator: Atul Bagga, Analyst Internet and Video Games industries, Lazard Capital Markets
Kyu Lee, Vice President, GAMEVIL USA
William Siu, Chief Product Officer, Storm 8
Mike DeLaet, SVP of Global Publishing, Glu Mobile

1040

SPEED NETWORKING

1045

How Glu stay on the cutting edge of development on all mobile platforms.

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App developers need to stay mindful of the dynamic changes happening in the mobile landscape. It’s no longer enough to say “my app will run on iOS and maybe eventually Android.” Flexibility, scale, and strategic third-party partnerships are necessary for an app developer to stand a chance in a world filled to the brim with apps. In a market with so much potential, there are a number of trends that may prove to be major barriers to long-term, sustainable app development success. Niccolo has led Glu as we stay on the cutting edge of development on all mobile platforms.

Niccolo De Masi, CEO & President, Glu Mobile

1110

COFFEE BREAK

1130

Panel: Premium to freemium- best models for monetising gaming apps
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  • How to earn money from your app via in-app purchases
  • Reduce purchaser friction – which payment platform suits you?
  • What are the different options for ad-delivery in-game?  
  • Which platforms are best for new business models and for driving in-app purchasing?

Camay Wells, Director, Mobile Games Marketing, GameHouse
Greg Richardson, Founder, CEO, Rumble Entertainment
Bertrand Schmitt, CEO, App Annie
Doug Scott, VP, Marketing & Revenue, DeNA
Heather Hromoho, Director, Developer Operations, Millennial Media
Tan Tmangraksat, VP of Publisher Solutions, Velti

SESSION TWO: Gaming apps for user engagement
SESSION ONE: Connected TV apps – A marketplace overview

1220

Real Money Gaming and Virtual Currency Wagering: How betting mechanics will transform
Social Gaming

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Many social game developers and publishers are turning their attention to RMG apps which hold the promise of much higher returns on the development dollar.   But can the same betting mechanics using virtual currency also be applied to any midcore social game and achieve the same results?  Digital Chocolate discusses their experience with both RMG and virtual currency wagering in their social games, including the following topics:

  • Pro’s and Con’s of pursuing an RMG strategy
  • Beyond “Casino” RMG Apps
  • Using virtual currency betting mechanics to drive higher Retention, Monetization, and Lifetime Value
  • Key metrics to help manage your Social apps
  • Good “Social Betting” game design tips

Jason Loia , COO, Digital Chocolate, Wireless Gaming

 


1250

LUNCH BREAK

200

Panel: Social Gaming the challenges of management, maintaining engagement and data measurement
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  • Mobile social gaming – the importance of adding social elements to your app and how to inject them into the gaming experience
  • What kind of metrics can the industry create to allow for comparison of success?
  • Examining the characteristics of social gaming data: elasticity, latency and format
  • Expecting instant feedback – how to achieve it

 Moderator: Ron Czerny, MEF North America Chair and CEO Playphone
Jong Woo, VP Business Development, King.com 
Vikas Gupta, Founder and CTO, Bash Gaming
Jared Allgood, CEO, Juxta Labs
Anders Evju, EVP and GM, PlayPhone
 

2.40

Fast track your Windows & Windows Phone game development
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Gaming apps don't have to take forever to create. App frameworks can help turn your idea into big apps – fast. YoYo Games GameMaker: Studio™ gives novice and professional developers the tools to make and publish high quality games faster and easier than ever before. Reza will show you the ins and outs of YoYo Games and other tools that will get your Windows 8 and Windows Phone 8 games into market and making money in no time!
 
Reza Alizadeh, Chief Technology Evangelist, Microsoft 

310

COFFEE BREAK

3.40

Panel: How gaming apps are building interaction and value for brands and broadcasters

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  • How to pair your brand with the right game
  • What comes first……Do you build a gaming app then build a brand around it?
  • Do you build games in house or third party; If third party are they able to keep the brand identity
  • Gaming reviews,  how can gaming reviews impact your brand and how to manage that
  • Globalisation – what are the challenges and benefits of appealing to an international audience

Kelly Bumann, SVP, Digital Marketing, Starz Entertainment
Lisa Paulson, Vice President, Business Development, A&E Television Networks
Paul Condolora, Senior Vice President, Digital & Cartoon Network Enterprises (CNE), Turner Broadcasting
Matt McMahon, Vice President, Mobile, Fox Digital Entertainment

410

Bringing Console-Quality Games to Mobile
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How Mobile Games Will Differentiate as the Industry Grows

  • What are the greatest strengths and weaknesses of the current generation of mobile games?
    How will mobile games evolve as consumer interests diversify?
    What role can console companies play in this rapidly changing space?
  • Christopher Mahoney, Director Emerging Platforms, PlayStation

440

How the Heck are you Planning on Running the Back End for That Viral App?
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A successful app can be crushed by a back end that cannot keep up with the growth in traffic. In this session we will discuss how to leverage IaaS to keep up when gaming apps go viral.

Uri Budnik, Director Business Development, Rightscale  

500

CLOSE OF WORKSHOP