Game developer conference; mobile app gaming event - Mobile gaming has proved to be the golden goose of the apps industry; with games accounting for around 70% of all app downloads, the industry is expected to be worth $54bn globally by 2015.
Perhaps more importantly in terms of monetising the channel, according to Nielsen, users who download games are more likely to pay for the content than for any other app category.
Gaming Apps sessions will examine how gaming principles can be applied to wider apps to promote user engagement, discuss how social elements can be utilised to publicise gaming apps and analyse the methods used to market the latest gaming sensations.
The viral and sticky nature of the most popular games makes them highly effective marketing tools. Users with iPhones play games for approximately 14.7 hours each month, while Android users play around 9.3 hours per month, allowing developers to monetise their fan-base via ad networks that can triple the value of an app over the course of its life.