Andy is responsible for leading the next stage of the agency’s evolution in mobile and emerging platforms, working in
tandem with counterparts across the world. Andy joined the UK agency in May 2003 and became MEC’s first Digital
Strategist in 2005. During this time, he developed overall communications strategy for Monster UK, as well as digital
strategy for Colgate Palmolive and Paramount Pictures International.
For the past three years, and since relocating to New York, his role has been solely dedicated to driving understanding andthe application of emerging media and technology for MEC’s clients across multiple markets. His key client is AT&T.
In a period of unprecedented pace of change, Andy is responsible for keeping MEC and our clients at the forefront of developments in consumer behavior and associated marketing opportunities. He is one of our global connectors, bringing together leanings and experiences in innovation from across the network and sharing across clients.
He produces Review: Preview, the agency’s global look at the stories of the year just passed and trends for the year
ahead. In 2010, he was named one of The Internationalist’s magazine’s “Agency Innovators” of the year.