TV apps are predicted to be the next big thing in 2012, and this track will examine how some organisations are securing a head start in the market. A number of firms are already developing TV apps to aid consumer entertainment, while marketers are drawing up strategies that incorporate the increased engagement expected form connected, interactive TV apps.
Whether it’s creating a social experience through an app for consumers, developing an app for major TV operators or experimenting with the use of second screen, the world of TV will be full of change and adaptations to suit everyone’s needs.
According to Rovi, 84% of connected TV owners regularly use TV apps, and 80% of people who are planning to buy a Samsung HDTV or Blu Ray player are interested in becoming connected because of the content portal. Additionally the study found that TV viewing was stimulated by Smart TV usage, with 49% saying that the smart TV offerings made them watch more TV.
At Apps World, the TV Apps and Multiscreen track will feature discussion and advice about the industry’s main topics in order to get involved in developing this new technology. The experience will change people’s perceptions of TV, how they consume the media and interact with TV events and programmes through social sharing.
Key issues that will be covered on day one include:
- The future of Connected TV: Are we moving towards a marketplace where channels and apps become synonymous?
- Moving towards a market where TV apps and second screen companion apps work togetherBroadcasters & Content provider exploring Second Screen Apps strategies
- Product integration with third party content providers and developers – seamless service to any device
- Device Convergence - TV, STB, Tablet, & Phone working in harmony for a unified apps & content experience
- Designing intelligent EPG’s and UI for TV apps – Are widgets and apps the UI futures ?
- Building The TV App Store - How to Harness the Long Tail opportunity of TV Apps?
- How can the TV app store allow operators and CE manufacturers to harness the creativity of third party developer?
- Second screen as a point for interactive ads, voting and other engagement
Key issues that will be covered on day two include:
- Monetizing opportunities over Multiple screens & TV apps
- Companion devices, tablets, phones, connected TV apps – examining the different monetizing opportunities for apps and TV content
- How can apps help operators make sense of Connected TV, and how to deliver revenues from it ?
- Delivering a compelling multi screen experience that people need and want
- Examining Cable operators approach to multi-screen, and delivering apps direct to connected TV’s
- Utilising operators unique 1-1 relationships with subscribers to engage with new interactive app services
- How tablets and mobile are affecting the way we watch and interact with television socially?
