Some industry commentators believe that operators risk being relegated to ‘dumb pipes’ as Over The Top (OTT) players form closer and closer relationships with users; but through the formation of innovative partnerships and leveraging dynamic assets that offer creative enhancements in user experience, many have avoided this fate, so far.
Understanding and predicting the motivation and objectives of all stakeholders is key to the continued prosperity of all players in this space, so a fundamental facet of these discussions will be to clearly define each role and each potential place in the value stream.
Sessions will also examine the various market and revenue pressures driving innovation across many key industry players, as each tries to manoeuvre itself into a position of market dominance. The proliferation of personal smart devices present huge opportunities for value added services (VAS), and determining how these can be managed, divided and delivered will be central to the discussion in this track.
Key issues covered in this track include:
- Operator apps strategies: building service innovation, engagement and differentiation in a crowded marketplace
- Ensuring consumer engagement through supercharging user experience
- Building revenue growth in apps strategies, how best to monetize in the marketplace, and exploring revenue share models
- Apps industry fragmentation, what's the long term answer?
- How are operator apps strategies integrating with enhancing your VAS strategy?
- Exploring the relationship between operators and app stores
- Building best practice strategies to get customers spending more on operator VAS offerings and building in more loyalty
- Building innovative apps strategies through strategic partnerships
