With so many ‘mobile wallet’ payment systems hitting the market; banks, operators, platform owners and card issuers are all manoeuvring for the best position in the mobile payments space.
The scramble is not surprising given that analyst Juniper estimates the value of mobile transactions tipped $240bn in 2011, in the UK alone. However, adoption of NFC and mobile banking has found itself hampered by the sheer weight of choice facing the consumer.
Understanding how the key stakeholders are carving out their places in this new mobile channel is fundamental to this conference track. Sessions will examine numerous in-depth issues such as how VAS can be incorporated into mobile banking to gain consumer buy in, and what services consumers are demanding.
The use of NFC during the Olympics will teach us a great deal about how the technology will fair across Europe, delivering insights on who is most likely to benefit from this lucrative opportunity.
Key issues covered in this track include:
- Exploring the In-app Billing marketplace, key players, emerging technologies, opportunities for developers & brands
- Examining the growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers
- Assessing established mobile payments and m-commerce services marketplaces
- What are the opportunities for partnership and revenue share across the industry?
- Harness developer communities for emerging mobile payment platfortms and services
- With money transfers and NFC transactions reaching $670 billion by 2015, up from $240 billion this year, what are the key opportunities ?
