Mobile Marketing and Advertising
Mobile apps have become a fundamental utility in many consumers’ lives. They play a vital role in mobile marketing, and are expected to grow throughout 2012. A recent study found that mobile apps are becoming increasingly effective as a marketing tool for a specific brand or product. Consumers now interact more with mobile devices than websites, presenting wider opportunities for advertisers and marketers.
The Mobile Marketing and Advertising track at Apps World offers practical advice and information on marketing within applications, offering understanding of the metrics behind creating a successful campaign.
As the amount of mobile devices constantly increases, mobile apps can be the focal point to sending immediate messages to consumers, achieving awareness and engagement at the right time, in the right place. With pricing, location and social media also playing a big part in mobile apps, the track will examine how services can be implemented to achieve demonstrable ROI.
Key issues that will be covered on day one include-
- Building your mobile marketing strategy - mobile web site versus mobile application ?
- Mobile CRM – building a compelling mobile marketing platform, understand which features will be used
- Future trends in mobile - what are the main implications for marketers and advertisers?
- Building innovative mobile marketing and mobile advertising campaigns
- Apps as a marketing tool key strategies for building apps into your multi-channel offering
- Marketing your own app & how to boost your ranking in the app store
- Location based marketing examining the value trade off between marketers and location service users
- Facebook and LBS - impact and opportunity for better business
- How retailers can use mobile apps as a channel in their business
- How can affiliate networks and social media engagement support your app?
- Gamification for building brand awareness and consumer engagement
- Discussing the marketing and monetisation of your app: achieving and demonstrating a respectable ROI
- What is the future for app monetisation - freemium, pay per click, in app purchasing?
- Making your app stand out in the App store - how can the publisher influence app store placement optimisation?
- The importance of monitoring user reviews and responding to feedback
- Mobile analytics – how to measure analytics for your mobile app, how to measure performance ?
- Examining business and revenue models for magazines and newspapers.
- Examining the entertainment industry from a mobile perspective - Should content providers go mobile, and how can they use apps for cross platform engagement?
- What technical concerns exist to create a positive experience for mobile consumers?
- Augmented reality apps – integrating digital with mobile marketing strategies
- #SMWF Showcase: How is user behaviour changing as a result of social media apps – and how should marketers and community managers be adapting their approaches to the new environment?
- Discussing the automotive apps industry the demand for 'connected vehicles' - device integration Vs native in-car systems
Key Issues that will be covered on day two include-
