Mobile gaming has proved to be the golden goose of the apps industry; with games accounting for around 70% of all app downloads, the industry is expected to be worth $54bn globally by 2015.
Perhaps more importantly in terms of monetising the channel, according to Nielsen, users who download games are more likely to pay for the content than for any other app category.
These sessions will examine how gaming principles can be applied to wider apps to promote user engagement, discuss how social elements can be utilised to publicise gaming apps and analyse the methods used to market the latest gaming sensations.
The viral and sticky nature of the most popular games makes them highly effective marketing tools. Users with iPhones play games for approximately 14.7 hours each month, while Android users play around 9.3 hours per month, allowing developers to monetise their fan-base via ad networks that can triple the value of an app over the course of its life.
Key issues that will be covered in the Gaming track-
- Key trends in the mobile apps gaming marketplace, including the latest techniques for driving user engagement, and why gaming apps are the most popular apps amongst smartphone users?
- Maximising revenue from your gaming app – premium to freemium, and the examining different models for in-app purchases
- Streamlining the game development process, easy game creating, quick multiplatform publishing to android, IOS, and HTML5.
- Gaming apps as marketing tools – gamifaction as a tool for customer engagement, and influencing behaviour
- Creating or porting games to HTML5 – building partnership between game and web developer communities
- Building Advanced Mobile Gaming Experiences
- Understanding the value of location-based services in gaming, how to gain critical mass participants
- Social gaming & the challenges of management & data measurement - The application of social elements to enhance gaming experience
- Entertainment as a service – examining what games community users want
- Building a mobile web strategy based on HTML5 - The pros and cons of using HTML5 vs. going native via iOS/Android
- Creating compelling HTML5 apps – how to get the look and feel right of HTML5 based apps
- Publishing to HTML5: Which kind of content, services and experiences work well today, for which markets?
- How HTML5 changes connectivity. Exploring new feature areas in HTML5 connectivity and real time, and how these change how modern web apps are built
- HTML5 capabilities, limitations and future potential - How can HTML5 improve the user experience without flash?
- Tackling the differences between using the web on mobile devices versus desktop browsers, the limitations of these devices as well as their growing specific advantages.
- Best practices for a faster web apps with HTML5, examining multi-touch web development, improving the performance of your HTML5 app
- Exploring the HTML5 websockets revolution in enterprises
Key issues that will be covered in the Web Apps & HTML5 track include-
