Apps World

 
 

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2nd October 2012 - Day 1
3rd October 2012 - Day 2
Developer Zone
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  • What's new on leading developer platforms, and how to take advantage of these technologies in your applications and products?
  • Going Self Employed as App Developer : tips on managing projects, how to build income, giving product support and managing workflow
  • Examining the latest toolsets available  for building apps and their ease of use functions.
  • What impact do different tools have on workflow, navigation and editing source code functions?
  • Turning concepts into reality, implementing latest app features
  • Getting your app ready for the app store
  • Deploying HTML5 apps, Boosting downloads in HTML5, and being cloud hosted Bridge frameworks from HTML5 to other platforms
  • How to take advantage of the latest HTML5 and CSS3 innovations to deliver compelling websites, discover best practices and new techniques for using these technologies
  • Learn to code more quickly and efficiently, gain practical advice for integrating new technologies in real-world scenarios
Developer Zone
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  • Which apps and app stores generate the most revenue ? Which users are willing to pay for apps?
  • Tailoring Apps for different regions – multi-region app strategism Asia, versus Europe, versus US, etc.
  • Premium versus Freemium - Monetization strategies for different models, app versus web monetization
  • App conversion rates – why conversion rates are important, and how to increase them ?
  • Understanding the impulsive nature of in-app purchase and how to tap into these as a developer ?
  • Marketing and app discoverability
  • Creating social apps that can go viral
  • Cross platform app development – the challenges and pitfalls of building cross platform apps
  • Learn how to build mobile apps using cloud services
  • How to use frameworks like location, motion and in-app purchasing
  • Creating rich feature rich apps, multi-touch screens and animations
  • Apps & the connected home – building an app controlled home
Operator Apps & VAS
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  • Operator apps strategies: building service innovation, engagement and differentiation in a crowded marketplace
  • Ensuring consumer engagement through supercharging user experience
  • Building revenue growth in apps strategies, how best to monetize in the marketplace, and exploring revenue share models
  • Apps industry fragmentation, what's the long term answer?
  • How are operator apps strategies  integrating with enhancing your VAS strategy?
  • Exploring the relationship between operators and app stores
  • Building best practice strategies to get customers spending more on operator VAS offerings and building in more loyalty
  • Building innovative apps strategies through strategic partnerships
Mobile Payments & NFC
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  • Exploring the In-app Billing marketplace, key players, emerging technologies, opportunities for developers & brands
  • Examining the growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers
  • Assessing established mobile payments and m-commerce services marketplaces
  • What are the opportunities for partnership and revenue share across the industry?
  • Harness developer communities for emerging mobile payment platfortms and services
  • With money transfers and NFC transactions reaching  $670 billion by 2015, up from $240 billion this year, what are the key opportunities ?

 

Droid World
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  • Looking at the android fundamentals, What is missing, What the future holds for android.
  • What opportunities there are for developers across multiple devices
  • Design processes, build, architecture strategy for android apps – tips and tricks for developers to use
  • NFC android integration - The Handling of NFC tags and data notifications protection and security within apps
  • How interfaces are evolving: Voice, 3D gesture, stylus
  • Exploring Android business essentials, how to use analytics and tracking to increase profits.
  • How to Customise and extend the Android platform, framework and services. Lessons learned while publishing Android internationally
Droid World
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  • Android Monetization, which strategies pay what, in-app purchases and optimizing earnings
  • Enterprise solutions, what business want from enterprise solutions
  • Android demo camp – quick fire presentation of the latest android apps to market
  • Looking at designing an app from idea to market
  • Security and testing for android applications.
  • PR tips from the experts about launching and marketing your app
  • How to integrate advertising into your app to drive monetization opportunities
  • Exploring the big screen, google tv apps, and the opportunity for android developers

 

Mobile Marketing and Advertising
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  • Building your mobile marketing strategy - mobile web site versus mobile application ?
  • Mobile CRM – building a compelling mobile marketing platform, understand which features will be used
  • Future trends in mobile- what are the main implications for marketers and advertisers?
  • Building innovative mobile marketing and mobile advertising campaigns
  • Apps as a marketing tool – key strategies for building apps into your multi-channel offering
  • Marketing your own app & how to boost your ranking in the app store
  • Location based marketing – examining  the value trade off between marketers and location service users
  • Facebook and LBS - impact and opportunity for better business
  • How retailers can use mobile apps as a channel in their business
  • How can affiliate networks and social media engagement support your app?
  • Gamification for building brand awareness and consumer engagement
Mobile Marketing and Advertising
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  • Discussing the marketing and monetisation of your app: achieving and demonstrating a respectable ROI
  • What is the future for app monetisation - freemium, pay per click, in app purchasing?
  • Making your app stand out in the App store - how can the publisher influence app store placement optimisation?
  • The importance of monitoring user reviews and responding to feedback
  • Mobile analytics – how to measure analytics for your mobile app, how to measure performance ?
  • Examining business and revenue models for magazines and newspapers.
  • Examining the entertainment industry from a mobile perspective - Should content providers go mobile, and how can they use apps for cross platform engagement?
  • What technical concerns exist to create a positive experience for mobile consumers?Augmented reality apps – integrating digital with mobile marketing strategies
  • #SMWF Showcase: How is user behaviour changing as a result of social media apps – and how should marketers and community managers be adapting their approaches to the new environment?
  • Discussing the automotive apps industry the demand for 'connected vehicles' - device integration Vs native in-car systems
  • Key trends in the mobile apps gaming marketplace, including the latest techniques for driving user engagement, and why gaming apps are the most popular apps amongst smartphone users?
  • Maximising revenue from your gaming app – premium to freemium, and the examining different models for in-app purchases
  • Streamlining the game development process, easy game creating, quick multiplatform  publishing to android, IOS, and HTML5.
  • Gaming apps as marketing tools – gamifaction as a tool for customer engagement, and influencing behaviour
  • Creating or porting games to HTML5 – building partnership between game and web developer communities
  • Building Advanced Mobile Gaming Experiences
  • Understanding the value of location-based services in gaming, how to gain critical mass participants
  • Social gaming & the challenges of management & data measurement - The application of social elements to enhance gaming experience
  • Entertainment as a service – examining what games community users want
  • Building a mobile web strategy based on HTML5 - The pros and cons of using HTML5 vs. going native via iOS/Android
  • Creating compelling HTML5 apps – how to get the look and feel right of HTML5 based apps
  • Publishing to HTML5: Which kind of content, services and experiences work well today, for which markets?
  • How HTML5 changes connectivity. Exploring new feature areas in HTML5 connectivity and real time, and how these change how modern web apps are built
  • HTML5 capabilities, limitations and future potential - How can HTML5 improve the user experience without flash ?
  • Tackling the differences between using the web on mobile devices versus desktop browsers, the limitations of these devices as well as their growing specific advantages.
  • Best practices for a faster web apps with HTML5, examining multi-touch web development, improving the performance of your HTML5 app
  • Exploring the HTML5 websockets revolution in enterprises
Enterprise
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  • Overview of the enterprise apps marketplace & enterprise mobility drivers, what are the latest trends in enterprise app development?
  • The enterprise app store - Understanding the business applications marketplace
  • Examining the types of enterprise that would most likely benefit from a mobile apps strategy
  • Empowering a connected, secure mobile workforce: Examining what business processes are being mobilized through apps
  • Internal versus External business applications – workforce and business process apps versus partner and customer related apps
  • Unlocking knowledge with social collaboration
  • Mobilising the corporate Intranet – how to building enterprise apps around corporate intranet structures
  • How are CIO's making funding decisions on enterprise apps?
  • Realtime mobile business intelligence – examining consumer decision making processes and feeding back to customer insight teams
  • Managing your mobile enterprise apps & managing advanced applications
  • Understanding the opportunity for Telco's in the Cloud & Enterprise services market - How operators can build a global lead in Telecoms Cloud?
  • Exploring the ways MNO's are meeting demands and facilitating growth of the enterprise apps marketplace though cloud based services
  • Telecom transformation - building a robust strategy for cloud mobility services and best practices in segmenting customers
  • Mobile cloud content delivery models & monetising telco cloud opportunities and creating multiple value chains
  • Embracing the developer community : Can existing web-developers satisfy a demand for cross-platform cloud-based apps?
  • Mobile cloud and SaaS strategy & implementation - creating the right ecosystem
  • Placing telcos as credible solution providers in areas such as security, performance and service level agreements (SLA's)
  • Examining different service models - SaaS, PaaS, IaaS - which one would work best for who?
  • Cloud solutions for intelligent networks: the connected car, online healthcare solutions and smart power grids.
  • Future cloud strategies – Examining approaches to tapping into mobile, web, cloud-based apps opportunities
TV and Multiscreen Apps
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  • The future of Connected TV: Are we moving towards a marketplace where channels and apps become synonymous?
  • Moving towards a market where TV apps and second screen companion apps work together
    Broadcasters & Content provider exploring Second Screen Apps strategies
  • Product integration with third party content providers and developers – seamless service to any device
  • Device Convergence  - TV, STB, Tablet, & Phone working in harmony for a unified apps & content experience
  • Designing intelligent EPG’s and UI for TV apps  – Are widgets and apps the UI futures ?
  • Building The TV App Store - How to Harness the Long Tail opportunity of TV Apps?
  • How can the TV app store allow operators and CE manufacturers to harness the creativity of third party developer?
  • Second screen as a point for interactive ads, voting and other engagement
TV and Multiscreen Apps
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  • Monetizing opportunities over Multiple screens & TV apps
  • Companion devices, tablets, phones, connected TV apps – examining the different monetizing opportunities for apps and TV content
  • How can apps help operators make sense of Connected TV, and how to deliver revenues from it ?
  • Delivering a compelling multi screen experience that people need and want
  • Examining Cable operators approach to multi-screen, and delivering apps direct to connected TV’s
  • Utilising operators unique 1-1 relationships with subscribers to engage with new interactive app services
  • How tablets and mobile are affecting the way we watch and interact with television socially?
 
 
 
 
 
 

Agenda Overview

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