On Stand 93 at Apps World London (29th -30th November at Olympia) mobile apps and solutions provider, Apadmi, will be showcasing its latest apps for clients including The X Factor, Visit Britain, Samsung, Land Rover, Eyeski and Aviva.

The X Factor app for BlackBerry, developed by Apadmi, enables real time social interaction with users of BlackBerry Messenger 6 which, with its mass market reach and younger demographic, is particularly relevant to The X Factor audience.  Apadmi utilised its deep technical knowledge and experience of the BlackBerry platform to develop the app within short timescales.  More information is available from www.livetalkback.com or the app can be downloaded free from BlackBerry App World, but visitors can hear first-hand about how it was developed by calling onto Stand 93 at Apps World London. (more…)

The topic of Social TV has recently hit the headlines in an article published in the Guardian on the 15th December.

With the latest X Factor Craze taking over our TV screens, Gary Hayes looks at the buzz created on Social Media tools such as Twitter and the effect they have on the hype generated around the top shows on our box. (more…)