The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up.

1. How does an end user recommend my app to a friend using buzzdoes?

By clicking on the buzzdoes icon, an end user is given the option to recommend buzzdoes to friends in the Facebook, phone or mail contacts list.

2. If an end user shares my app on Facebook via buzzdoes, do you take a commission?
No. One of the added services provided by buzzdoes is the ability to share or ‘like’ an app via Facebook. If this leads to new downloads, that’s an added bonus for you, the developer.

3. What happens if I integrate buzzdoes into my app then a user downloads it, not from a recommendation, but because they saw an advertisement or a review?
buzzdoes only takes a commission on successful recommendations that come from buzzdoes. Of course, the developer does not pay for other downloads.

4. What rewards does an end user get for sharing my app?
An end user is rewarded with buzzdoes points for sharing your app. These can be exchanged for money, vouchers (e.g. Amazon) or donated to charity.

5. Can I as a developer can track recommendations of my app, including how many distributors I have and how many leads they are creating?
Yes, we share that directly with developers who use buzzdoes.

6. How do I add buzzdoes to my app?
Just add a single line of code into your app and everything will be done automatically from there.

7. Where can I find out more?
Follow us on Twitter @buzzdoesApps, visit our website www.buzzdoes.com or contact me directly on assaf@buzzdoes.com

8. What is your website address?
Our website is address is www.buzzdoes.com

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way.

Here are our top tips for creating the best social TV apps around:

1. Consumption, not production

The TV is a completely different environment than the PC. Although that seems fairly obvious, it is something, which is often forgotten. In the social TV app environment, users are generally looking to stay in touch with friends whilst watching TV, but they are not on the whole interested writing messages or using other features, which require lots of interaction. Almost exclusively, the TV usage is consumption of social feeds and content rather than the production of such content. This philosophy should also be applied to Social TV apps and at Accedo we’re working hard to bring generation two of social TV apps to the market.

2. Connections with personal media content

Of course, staying up to date with messages from friends, contacts and connections directly on the TV is a good application but it is unlikely to radically change consumer behaviour. By including media content, such as photos and video, the app can instantly become much more compelling. Imagine being able to view photos and videos instantaneously on the TV screen when friends upload them. Remember, with the increased broadband speeds and the improved chipset performance, the possibility of accessing such content in high quality will only increase and it’s not difficult to imagine “social TV channels” being sent to friends via new forms of apps.

3. Contextual Social TV will be the real winner

The TV is a social experience, and can almost be likened to the modern campfire. However, increasingly, consumers are viewing alone and social media gives them the opportunity to interact with friends and family who are not in the living room with them. For most social media users, the convenience of a personal device outweigh the benefit of a TV application and the vast majority of the personal communication aspects of social media will take place through other devices than the TV.

Contextual applications however can enable consumers, who sign in to watch the same programme, interact with each other. It would even be possible to allow those consumers to be part of the programme format itself. The first contextual applications will likely be voting and ratings for music shows, talent shows and reality shows, but the innovation possibilities are endless.

Accedo will be exhibiting at this year’s Apps World Europe event and will be on stand 39. To book your free exhibition pass please click here.

Related articles

• #AppsWorld: Who will benefit from the rise of #TVapps? (apps-world.net)
• TV apps moving into the mainstream – #AppsWorld Europe (apps-world.net)

This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 4500 + attendees the show continues its successful world tour and brings to London many leading industry speakers including EA Games, Samsung Bada, Mozilla  and Rovio (Angry Birds).

Here are the 10 reasons why you need to attend:

1. Two days of action packed engaging content within 25+ sessions, across four tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Rovio Mobile (Angry Birds), Orange, BT, Sky TV, Yahoo and T-mobile

3. Unique opportunity to network with 4000+ attendees made up from leading industry representatives

4. Free to attend developers zone with 2 tracks – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps
5. Operator & handset track – gain insight from leading operators on the app market infrastructure and their app store business models

6. Marketing track – Discover how global brands and corporations are adopting apps and why these tools are the ideal platforms to build you brand

7. One day of TV Apps content find out about the evolution of TV apps, it’s predicted development and the impacts it has for operators, manufacturers and advertisers

8. Free to attend exhibition, with 50+ exhibitor we will be creating a arena of buzz from service & tool providers from across the sectors

9. Hear how developer and operator strategies are shifting in terms of achieving ROI and monetisation

10. A chance to discuss & debate the current industry conditions and the predictions for their future

How can you win a free workshop pass?
To win a free ticket to this year’s event simply email rachel@sixdegs.com using the subject title ‘Apps World Europe Competition’ and tell us what you do and the reason why you deserve to win the free workshop pass. You have from now until Monday 21st Nov at 0530pm.  The team at Six Degrees will select the winning entry and that lucky person will be emailed & announced on Twitter.

Re-tweet this and let your friends know! We look forward to reading your comments,
Good Luck!

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds). 

Here are the 5 reasons why you need to attend:
1) Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem
2) One pass provides access to two shows – Apps World & SMWF – proving a rounded insight into these rapidly developing digital sectors
3) Discover how global brands and corporations are adopting social media & apps and why these tools are the ideal platforms to build you brand
4) Hear how advertisers and marketers are approaching these tools and their strategies for achieving ROI
5) Have the chance to discuss & debate the current industry conditions and the predictions for their future

You can find out more here

How can you win a free workshop pass?
To win a free ticket to this year’s event simply email kate@sixdegs.com using the subject title ‘Apps World New York Competition’ tell us what you do and the reason why you deserve to win the free workshop pass. You have from now until the Oct 21st at 0530pm EST/ 1030pm GMT.  The team at Six Degrees will select the winning entry and that lucky person will be emailed & announced on Twitter.

Re-tweet this and let your friends know! We look forward to reading your comments
Good Luck!

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing.

3. Unique opportunity to network with 2500+ attendees made up from leading industry representatives.

4. Free to attend developers zone – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps.

5. Free to attend social media hub – two day showcase from leading social media networks & service providers providing an insight into the basics of successfully adopting SM, practical tips & tricks, budding start-ups & a look into social TV.

6. Free to attend exhibition, with 50+ exhibitors we will be creating an arena of buzz from service & tool providers from across the sectors.

7. One pass provides access to two shows – Apps World & SMWF – proving a rounded insight into these rapidly developing digital sectors.

8. Discover how global brands and corporations are adopting social media & apps and why these tools are the ideal platforms to build you brand.

9. Hear how advertisers and marketers are approaching these tools and their strategies for achieving ROI.

10. A chance to discuss & debate the current industry conditions and the predictions for their future.

Click here to book your pass today!

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here.

Simone Brunozzi, Technology evangelist, Amazon Web Services APAC: @simon
Kriti Kapoor, MD, AppioLabs: @appiolabs
Carey Wee, CMO, AsiaGIS: @AsiaGIS
Mike Ang, President, ATiS: @sgpkop
Faizal Adiputra, Group VAS Business, Bakerie Telecom: @ahabroadband
Daniel Heath, Digital Director, BBC: @danielheaf
Jon Petersen, co-founder, buUuk: @buUuk
Wendy Hogan, VP & Managing Director, CBS Interactive Asia Pacific: @wendy_hogan
Hong Leong Hean, Code Android: @hongster
Jayesh Easwaramony, VP, ICT Practice, Frost & Sullivan: @JEaswaramony
Christian Cadeo, Head of Mobile SE Asia, Google: @christiancadeo
Nicky Wong, Co-Founder, Infindo Technology: @infindo
Glenn Thompson, Country Manager Singapore, iproperty.com: @iProperty_SG
Michael Ong, Project Manager, iproperty.com: @iProperty_SG
Joleen Soo, Manager e-commerce & business development, LUXE City Guides: @LUXEguides
Sandeep Chellappen, Co-founder & director, MB9: @MB9inc
Manish Ladha, Head of mobile services consumer & online, Microsoft: @manishla
Rohit Dadwal, Managing Director APAC, MMA: @rohitdadwal
Zi Yong Chua, Founder, MoVend: @getMoVend
Jorg Krahnert, MD APAC, Netbiscuits: @netbiscuitsAPAC
Yat Siu, Chief Executive Officer, Outblaze: @ysiu
Elvin Tan, Head of Asia, Rdio: @Rdio
Winston Goh, Product Marketing telecommunications, Samsung: @winstongoh
Douglas Gan, Founder & CEO, ShowNearby: @DouglasGan
GP Singh, Director Group strategy, SingTel: @SingTel
CheeMeng Tan, Director of multimedia – music, SingTel: @SingTel
Charles Tidswell, VP Marketing, SmartRoam – makers of ChatTime app: @chattimeapp
Aldric Chang, Chief Executive Officer & co-founder, Swagsoft: @aldric_chang
Jacqueline Chong, Marketing Director, Talkbox: @gtomato
Alvin Yap, Co-founder & CEO, The Mobile Gamer: @alvin_yap
Olivier Legrand, General manager, Digital network, Wall Street Journal Asia: @Olivier_HK
Nico Abbruzzese, Head of digital APAC, Maxus: @nicoabbruzzese
Nitin Acharekar, Marketing Manager, Cisco: @nitin_acharekar
Miguel Bernas, Director of digital marketing, Singtel: @phatfreemiguel
Kelly Choo, co-founder and business developer, Brantology: @kellychoo
Thomas Crampton, Asia Pacific Director, Ogilvy: @ThomasCrampton
Damien Cummings, Online Social Media Director, Dell: @damiencummings
Jonas De Los Reyes, Community Manager and Social Media Strategist, Yahoo: @jonasdelosreyes
Claire Diaz Ortiz, Corporate Social Innovation & Philanthropy, Twitter, Inc.: @claireD
Tina DiCicco, Intercontinental Hotels: @tinadicicco
Reynold D’Silva, Global Brand Manager, Unilever: @ReyDSilva
Mandeep Grover, Regional Marketing Director, Johnson and Johnson Medical: @mgrover1
Robbie Hills, Head of Rich Media, Google: @robbiehills
Patricia Lalisan, Social Media Guru, Alcatel Lucent: @trishlalisan
Ken Mandel, Chairman, IAB Singapore: @kmandel
Paul Papadimitrou, VP & Principle analyst, Constellation Research: @papadimitrou
Enrique Pinilla, Digital Marketing & Operations Manager, 3m: @enriquerp
Alfred Tay, Social Media & Interactive Manager, Asia Pacific Breweries Singapore: @alfredtay
Robin Grant, Managing Director, We Are Social: @RobinGrant
Aneace Haddad, Founder, Taggo: @aneacehaddad
Stephen Hibberd, Director, Tiger Pistol Pty Ltd: @sjh0811
Yasser Ismail, Head of Business Development, Media Pop: @yasz
Alexander Kleinberg, Head of Platform Partnerships, APAC/Japan, Facebook: @akleinberg
Eric Koh, CTO/Co-founder, JobCentral: @erickohsg
Rajiv Kumar, Founder & CEO, RockeTalk Inc: @rkumar00
Vincent Lauria, Co-founder, Lefora.com: @vlauria
Christina Lim, Deputy Director Brand & Marketing, NTUC Fairprice: @chrisspeak
Daphne Maia Loo, Social Media specialist & blogger: @daphnemaia
Adrian Ng, Director, Codigo Pte Ltd: @CodigoMakesApps
Phillip Raskin, Managing Consultant, Text 100: @ziquemu
Willis Wee, Founder, Penn Olson: @williswee
Rupert Daniels, Global Partnerships, Arsenal FC: @Arsenal
Steven Goh, CEO & Co-founder, mig33: @mig33
Keeran Janin, Creative Director, Infido Technology: @keeranj
James Lamberti, VP of Global Research & Marketing, InMobi: @JLambert69
Bernard Leong, Co-founder & CTO, Chalkboard: @bleongcw
Colin Miles, Chairman, MEF Asia: @ColinMiles
Ashwin Puri, VP Business development & MD, SE Asia Vuclip: @vuclip
Thomas Clayton, CEO, Bubble Motion: @bubbletom
Tom Cheong, VP and GM Asia Pacific, Motricity: @motricity
Zhou Wenhan, Co-founder, 2359Media: @ybother
Ashwin Venkatraman, Director and Head of Global Sales, InMobi: @inmobi
Tiang Lim Foo, Business Development & Product Manager, Stream Media: @tianglim

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you the trouble and time of typing so you can get your message across fast!

Talk the message and get your emotions delivered instantly, with no ambiguity in your meaning! Forget SMS and BBM this is the new way to instantly communicate for free with no obligation to reply right away and the ability to listen back to the messages whenever you want.

The other exciting feature of TalkBox is that it gives you the ability to send voice tweets, that are restricted to 1 minute instead of 140 characters.

Have a play with TalkBox at this year’s event and have the opportunity to engage and connect with others at the event by adding them to your TalkBox account allowing you to send voice messages to other delegates to arrange meeting up for a chat, catching a talk together and even your evening plans.

WANT TO GIVE IT A GO?

For full instructions on how to download and use TalkBox click here.

To hear more from TalkBox you can come chat to them at the free to attend exhibition held at SMWF and Apps World Asia, they will be located at stand 4.  For more details on this year’s event and information on how to book your place please visit SMWF and Apps World.

The Cloud Computing Congress (http://www.cloudcomputingcongress.com/), has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com/).

The workshops examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html

“Cloud computing technologies look like they will become a changing force in the mobile world, facilitating mobile solutions to be offered to a much broader audience of mobile subscribers.” commented Ian Johnson, MD, Six Degrees Events. “We are delighted to announce a range of free to attend workshops, and think that  the mobile social media event will help outline the next generation in mobile cloud applications, new business models, and the obstacles to be overcome.“

“In the mobile Web device detection, media adaptation, and optimized content delivery are challenging tasks as there are so many different devices out there. Mobile cloud computing gets all these hurdles out of the way. Using a web-based mobile publishing platform, it’s not only more cost-efficient, it also delivers much better quality output on a broader variety of handsets.” (Michael Neidhoefer, CEO, Netbiscuits)

“What if you could build applications based on web standards, move the processing associated with the applications off the mobile device to powerful, centralized platforms and then use the Internet to access the applications, in essence moving these applications into the cloud?” (Mark Beccue, ABI Research)

Additional workshops at the event include cloud application development, Microsoft Azure overview and more.  To register for the free to attend workshop please go to – http://www.cloudcomputingcongress.com/register/free-exhibition.html

Learn which mobile applications will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Additional free to attend workshops with Facebook and other partners are co-located @ the social media world forum, please see agenda – http://www.socialmedia-forum.com/exhibition/workshops.html

Cloud Computing Congress & Mobile Social Media is co-located with the Social Media World Forum (http://www.socialmedia-forum.com/) an event that encompasses the entire spectrum of Social Media.  It will take place at Olympia, London on the 15/16 March.

Social TV is buzzing in the US, but what is it and what does it mean for the UK?   One of the more social uses of TV in the UK many years ago were basic multiplayer interactive TV games like those offered by PlayJam that allowed a few people to participate at the same time or on different devices like those offered by gameplay.  Sms to the TV screen and formats like Idol which have increased the level of audience participation and influence over the years continues to gain momentum.  News programmes using video captured on mobile phones enabled citizens to participate in journalism and has become an accepted practice.  Overlays of sms interaction like AQA’s Mr. Know it All on MTV became common amongst channels targeting younger audiences.

Current TV and other mainstream channels started to use more semi-professional content within or alongside professionally produced programming.  Social networks like bebo and MySpace began “broadcasting” original online TV formats produced by Indies like Endemol.  Then during the the American election night, twitter got into the TV game.  For the first time, the Twitter stream of public conversations about the election, mostly vocal pro-Obama supporters, were broadcast on TV.  Although there wasn’t anything too new about the format since the UK has been doing it for years – it was momentous in that it was Twitter joining the conversation on TV.  Any of these activities as well as many others could be construed as social TV since they are inherently more social than the previous decades of passive viewing where the only social aspect was discussion at the water cooler the next day at work.  Many of the talented executives we’ve gathered here today are responsible for designing and delivering future TV experiences now.  With them, we will explore how we can offer more ways to communication, share and create more value from TV whichever screen your audience chooses and through inter-device interaction.

Those “water cooler” conversations were a crucial form of viral marketing – word of mouth recommendations from people you know and trust.  The US buzz about social TV largely has to do with the creation of recommendations engines that display suggestions from others based on your viewing habits.  Amazon’s “If you like this you may also like this” or “Others who bought this also bought this” approach to programme discovery is  taking “social media TV” to another stage in it’s evolution.  Sky and Virgin are looking at these applications now.  Is this is the best we can do to catapult TV into a new immersive conversation?  Our panellists are here to share their views and inspire your creative imagination.

The most social activities that occur while people are watching TV are the millions of people texting, instant messaging and interacting on social networks while they watch TV.  TV viewing may be passive, but the viewers are actively socializing on other media.  There are some companies that are looking to tap into this social behaviour by enabling device to device peer to peer communications displayed on the TV screen.  What does this mean?  While most 16-24 year olds spend their TV time texting friends or following friends on facebook they can opt in to display their messages on the TV screen.  One person can text another friend on their mobile phone and both friends can choose to see the message on their mobile and the TV screen.  They can also participate in group chat amongst friends on TV with some people communicating from a PC and some on their mobile with the entire chat displayed on TV.  This private chat replaces public chat with people you don’t know and connects you via your preferred communications device.  You can imagine the banter about the ManU Chelsea match.  You can experience the pub with your mates without having to leave your home.  For younger audiences, conversations are about their lives – the stuff they’re already talking about while the telly is on, but now it’s displayed on TV too.  The power of recommendation in this environment is even more powerful since it adds the key time based element causing a real time recommendation with immediate effect.  Seeing a facebook status update from one of your real friends while watching TV means you can stay connected and socialize with friends who may or may not be watching TV and without having to use a keyboard (which never took off).  This, combined with recommendation applications, could create a more social TV experience at least until the development of screens creates immersive in-home environments that teleport you into the location you’re viewing for a true virtual reality entertainment experience.

Today we will explore these themes in depth, providing you with insights and case studies that you can apply to your businesses now and a view into the the not so distant IP enabled future of TV where engagement takes centre stage.

Angel Gambino, Vice President, Business Development, Sonico

New for 2010, we have introduced a Bloggers Pass for the event.   Bloggers Passes are available for New Media/Social Media bloggers looking to cover the show and become a Blogger Supporter for the event.

All bloggers passes will include the below:

• Access to all five conference streams over the two days – Social Media, Social TV, Mobile Social Media, Enterprise Social Media, and Cloud Computing
• Full access to the conference exhibition
• Access to the bloggers lounge
• Invite to the evening networking party
• Free WiFi

Bloggers Passes are limited and to receive a pass we ask the below in return:

• Display of an event banner/Blogger Supporter badge on your main website
• Post at least two blogs pre show about the event

Once your blog has been published and your supporter’s button is live, please email eva (@) sixdegs.com.  Once received you will receive your Bloggers Pass invite.

For full event details visit www.mobilesocial-networking.com

(subject to organisers approval)