Apps World (www.apps-world.net), which runs from the  30th of Nov – 1st of December at Olympia, London, is one of the first events to cover the emerging global TV App Store marketplace.  Apps World closely examines how Pay TV and consumer electronics companies have already started to integrate app store models into their services, and how open developer models can open new market ecosystems and revenue streams for content providers.

Leaders in the Pay TV market will be discussing the next generation of TV App Store at Apps World.  TV Apps are a logical extension of the smartphone world, and an app store on the TV could revolutionise how we watch and engage with TV content and finally resolve consumer demand for a-la-carte programming.  The question is whether operators will embrace them or get cut out of the equation altogether. (more…)