With Mobile Marketing forecast to be worth £14.4 billion by 2016, this year’s Social Media World Forum event (27-28th March) sets out to deliver a wealth of practical advice around using mobile social media and integrating mobile into your existing marketing strategy.
The growth in this market is due to the surge in smart phone ownership, which has also led to a knock on popularity for location based services. Research from Deloitte suggests that apps location features are significantly more popular than other apps.
Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app
The Social Shindig party, the official networking party of Social Media World Forum will be taking place on the middle evening of the event.All conference pass delegates are invited to head over to the Archangel venue situated opposite the Kensington Royal Garden Hotel. The venue is a10 min walk from Olympia & The Hilton Olympia Hotel – the official event hotel and 5 m ins from High Street Kensington Tube Station.
In true party style, a free bar will run at the start of the evening with the added feature of an ice luge – perfect touch for some chilled networking at the end of an action packed day. (more…)
Speaker line-up announced at the London Social Media Events. 200 confirmed speakers across the conferences. See our full line-up below.
Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows, following a deal between Orange and the micro-blogging service. Under the deal, Orange is aiming to integrate Twitter into football coverage, news, entertainment shows and films. (more…)