Unilever, BBC, P&G, Vivendi, Samsung and 100 more industry leaders join the Apps World agenda


This October Apps World the global multiplatform apps event will be heading back to its launch pad 2nd – 3rd October. With over 100 speakers already confirmed, the London show is set to be bigger than ever before and to accommodate this growth we have moved to the show to the world famous Earl’s Court 2.

New for 2012, Apps World has introduced 10 targeted workshop tracks which will include a stellar line-up of professionals from the mobile industry.  To register for your pass, please click here.

To keep you up-to-date we thought it would help by laying  out the line-up so far by topic area to guide you through this year’s speakers so far;

Mobile Marketing:

Tara Hamilton-Whitaker, Head of Digital development, IPC Media
David Slocombe, Head of Mobile Development, lastminute.com
Mikael Karlsson, Mobile Marketing Manager, Volvo Car Corporation
Dave Pinke, Head of Mobile Product, Conde Nast
Benjy Meyer, Head of New Channels, M & S
David Murfitt, Global Mobile Services Director, UnileverOliver Ripley, Head of Mobile Service, Travelex
Ian Macleod, Senior Marketing Manager – Mobile Special Projects, Paddy Power
James Tatam, Digital Media Director, Channel 5
Randi Rosenkranz, Vice President, Digital Development, Random House
Andrew Darling, Associate Director of Market Development, EMEA, OpenMarket
Mark Challinor, Director of Mobile & Interactive Services, Telegraph Media Group
Alex Newman, Head Of Mobile, OMD
Paul Childs, Chief Operations Officer, Adfonic
Krister Karjalainen, Head of Digital, Procter & Gamble (more…)


Samsung joins #Apps World as Diamond Sponsor and launches Global #Developer Challenge


We’re very pleased to announce that Samsung will be the Diamond Sponsor at this year’s Apps World event. Samsung will be running a number of workshops for developers around their bada platform. To register for a free developer pass to the exhibition and bada workshops click here.

The other exciting news for developers is that Samsung have also launched their Global Developer Challenge 2012. The challenge aims to motivate and reward the developers of innovative, creative, functional and original apps for the Samsung GALAXY Tab and GALAXY Note. (more…)


Welcome to Day 1 of #AppsWorld!


Good morning, welcome to the first day of Apps World Europe 2011!  We’re taking over the Olympia 2 here in London with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda.

Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands such as Nokia and Spotify taking part; as well as global operators such as Vodafone, Orange, Telefonica and Singtel all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at operator strategies for Apps & content:

Mobile Europe: Mobile application stores: what’s the opportunity?

Txt4ever: Operators need to embrace apps for new revenue streams

OVUM: Operator billing for third party app stores: changes ahead

In the afternoon we are looking at advertising your app and the media strategies available within the apps business.

Smashing Magazine: How to market your mobile application

Apps Tech News: 10 ways to make your app stand out in the mobile crowd

.NET: 10 step approach to marketing your app

Over in Developer Zone 1 Samsung are taking over with a whole afternoon dedicated to bada developers. Here’s what’s in store

2:00 Welcome
2:10 The UK bada developer challenge
2:15 bada ecosystem/from idea to published app
2:45 bada: show us the money
3:30 Coffee Break
3:45 Tools: implement, test, optimize
4:15 bada and iOS
4:45 Q+A
5:00 End of workshop

Manfred Bortenschlager, Platform Evangelist, Samsung
Keith O’Brien, Head of Content, Samsung
Sameer Ballewar, Technical Consultant, Samsung
Keith Bauwise, Technical Evangelist, Samsung
Jon Lansdell, Technical Writer, Samsung

So there are some things to think about today… If you’ve got something to add to any of the sessions you see, or harbour a burning question that needs answering, you can tweet it into the #AppsWorldQ hashtag; our panel moderators will be keeping an eye on this. Or you can earn maximum kudos by asking it directly over the Q&A mic.

Don’t forget about the official after show drinks will be at the Old Firehouse in Hammersmith. There’ll be complimentary drinks, networking and general merriment for all paid delegates. Doors open at 7.30, come along!

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