Welcome to Day 1 of #AppsWorld!


Good morning, welcome to the first day of Apps World Europe 2011!  We’re taking over the Olympia 2 here in London with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda.

Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands such as Nokia and Spotify taking part; as well as global operators such as Vodafone, Orange, Telefonica and Singtel all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at operator strategies for Apps & content:

Mobile Europe: Mobile application stores: what’s the opportunity?

Txt4ever: Operators need to embrace apps for new revenue streams

OVUM: Operator billing for third party app stores: changes ahead

In the afternoon we are looking at advertising your app and the media strategies available within the apps business.

Smashing Magazine: How to market your mobile application

Apps Tech News: 10 ways to make your app stand out in the mobile crowd

.NET: 10 step approach to marketing your app

Over in Developer Zone 1 Samsung are taking over with a whole afternoon dedicated to bada developers. Here’s what’s in store

2:00 Welcome
2:10 The UK bada developer challenge
2:15 bada ecosystem/from idea to published app
2:45 bada: show us the money
3:30 Coffee Break
3:45 Tools: implement, test, optimize
4:15 bada and iOS
4:45 Q+A
5:00 End of workshop

Manfred Bortenschlager, Platform Evangelist, Samsung
Keith O’Brien, Head of Content, Samsung
Sameer Ballewar, Technical Consultant, Samsung
Keith Bauwise, Technical Evangelist, Samsung
Jon Lansdell, Technical Writer, Samsung

So there are some things to think about today… If you’ve got something to add to any of the sessions you see, or harbour a burning question that needs answering, you can tweet it into the #AppsWorldQ hashtag; our panel moderators will be keeping an eye on this. Or you can earn maximum kudos by asking it directly over the Q&A mic.

Don’t forget about the official after show drinks will be at the Old Firehouse in Hammersmith. There’ll be complimentary drinks, networking and general merriment for all paid delegates. Doors open at 7.30, come along!

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Welcome to Day 1 of #AppsWorld Europe: Things to think about!


Good morning, welcome to the first day of Apps World Europe 2011!  We’re taking over the Olympia 2 here in London with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda.

Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands such as Nokia and Spotify taking part; as well as global operators such as Vodafone, Orange, Telefonica and Singtel all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at operator strategies for Apps & content:

Mobile Europe: Mobile application stores: what’s the opportunity?

Txt4ever: Operators need to embrace apps for new revenue streams

OVUM: Operator billing for third party app stores: changes ahead

In the afternoon we are looking at advertising your app and the media strategies available within the apps business.

Smashing Magazine: How to market your mobile application

Apps Tech News: 10 ways to make your app stand out in the mobile crowd

.NET: 10 step approach to marketing your app

Over in Developer Zone 1 Samsung are taking over with a whole afternoon dedicated to bada developers. Here’s what’s in store

2:00 Welcome
2:10 The UK bada developer challenge
2:15 bada ecosystem/from idea to published app
2:45 bada: show us the money
3:30 Coffee Break
3:45 Tools: implement, test, optimize
4:15 bada and iOS
4:45 Q+A
5:00 End of workshop

Manfred Bortenschlager, Platform Evangelist, Samsung
Keith O’Brien, Head of Content, Samsung
Sameer Ballewar, Technical Consultant, Samsung
Keith Bauwise, Technical Evangelist, Samsung
Jon Lansdell, Technical Writer, Samsung

So there are some things to think about today… If you’ve got something to add to any of the sessions you see, or harbour a burning question that needs answering, you can tweet it into the #AppsWorldQ hashtag; our panel moderators will be keeping an eye on this. Or you can earn maximum kudos by asking it directly over the Q&A mic.

Don’t forget about the official after show drinks will be at the Old Firehouse in Hammersmith. There’ll be complimentary drinks, networking and general merriment for all paid delegates. Doors open at 7.30, come along!

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Life beyond the app store, developers look to go direct


Intersting article on the shelf life of apps stores looking at how developers are promoting themselves in an ever crowded market.  Bango are a mobile analytics company that provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango are Silver Sponsors at Mobile Social Media on the 15/16th March at Olympia, London.

(Bango – 03/02/10)

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. (more…)


Mobile Social Media Conference – Examining Social Widgets, Application Stores and Mobile Social Networking


Mobile Social Media (www.mobilesocial-networking.com) taking place at Olympia on the 15th March will focus on the latest developments being made in Social Media and mobile devices.

Topics being addressed are: How far has the Mobile Social Networking market come in the last year? Mobile Internet and Social Networks – a perfect marriage, Monetising your mobile offering and Mobile multimedia 2.0: Developing the ultimate handset.

Key Speakers include:
•    Mark Watts-Jones, Head of Development & Innovation, Orange UK
•    Shaun Gregory, Managing Director, O2, Media Business
•    Yoel Flohr, Head of Mobile, Bebo
•    Angel Gambino, Vice President, Sonico
•    Bob Rapp, Head, User Communities, Vodafone Group
•    Peter Ward, Co-founder & CEO, WAYN
•    Cian O’Sullivan, Editor in Chief, GoMo News
•    Claudio Venezia, Researcher, Telecom Italia
•    Matt Dicks, CMO, Flirtomatic

(more…)


Orange confirmed to speak at Social TV Forum after announcing co-operation with Twitter


We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the Social TV Forum 2010.

Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows, following a     deal between Orange and the micro-blogging service. Under the deal, Orange is aiming to integrate Twitter into football coverage, news, entertainment shows and films. (more…)