Good morning, welcome to the first day of Apps World North America 2011. We’re taking over the Javits Center here in New York with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda. Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands like Rovio and Verizon taking part; and leading figures from successful app development firms like Unicorn Labs, The Playforge and Appsfire all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at mobile marketing and brand building using apps. (more…)

We are delighted to announce that WIP is holding its free WIPJam session at Apps World’s New York event on 1 November 2011.

Sponsored by Verizon Developer Community, the famous networking party is very popular with mobile developers around the world who want to engage and share ideas on creating, monetising and marketing apps.

During the jam-packed afternoon, you will get the chance to learn about the latest techniques and tips in order to enhance your apps. You’ll hear success stories from SMEs and retailers who became innovative developers.

A mix of discussion groups and UnPanel sessions will also take place, where you can listen, ask questions or share your experiences in topics including social strategy, CRM and marketing beyond app stores. You will be interacting with a host of industry leaders and experts, getting your voice heard and receiving advice that could make all the difference for your future strategy. (more…)

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)