Good morning, welcome to the first day of Apps World North America 2011. We’re taking over the Javits Center here in New York with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda. Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands like Rovio and Verizon taking part; and leading figures from successful app development firms like Unicorn Labs, The Playforge and Appsfire all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at mobile marketing and brand building using apps. (more…)

For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center.  However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more limited service.

Advance 249 West 43rd Street, 212.221.8902
Astor Parking Corporation 1515 Broadway at 44th Street, 212.869.3543

Central Parking System www.parking.com
• 441 9th Avenue (between 34th and 35th Streets)
• 416 West 36th Street (between 9th and 10th Avenues)
• 417 W. 35th Street (between 9th and Dyer Avenues)
• 1 Penn Plaza (between 7th and 8th Avenues)
• 305 West 34th Street (at 8th Avenue)
• For rates and hours of operation call 800-836-6666.

Enterprise Parking System www.enterpriseparking.com
• 455 West 37th St.
• 505 West 37th St.
• 404 West 37th St.
• 451 10th Ave.
• 444 10th Ave.
• 447 West 35th St.

MP 41 LLC 475 West 41st Street, (212) 594-2000
MP Manhattan Plaza LLC 471 West 42nd Street, (212) 279-5213
Square Industries 306 West 44th Street, 212.247.5807
Times Square Park 220 West 41st Street, 212.730.1777

For information on other transport options please visit our event info page.

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• Staying over for Apps World & Social Media World Forum, N. America? (apps-world.net)

We are delighted to announce that WIP is holding its free WIPJam session at Apps World’s New York event on 1 November 2011.

Sponsored by Verizon Developer Community, the famous networking party is very popular with mobile developers around the world who want to engage and share ideas on creating, monetising and marketing apps.

During the jam-packed afternoon, you will get the chance to learn about the latest techniques and tips in order to enhance your apps. You’ll hear success stories from SMEs and retailers who became innovative developers.

A mix of discussion groups and UnPanel sessions will also take place, where you can listen, ask questions or share your experiences in topics including social strategy, CRM and marketing beyond app stores. You will be interacting with a host of industry leaders and experts, getting your voice heard and receiving advice that could make all the difference for your future strategy. (more…)

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two.

Studio Twenty One is a brand new lounge located in the heart of Chelsea, designed as a homage to the vintage recording studio. Fantastic street views which by day showcase the charm of the neighbourhood, dramatically illuminate the space in the evening.

Digital Mind State will be bringing along hip hop rapper Fabolous who rose to fame in 2001 with his hit single ‘Can’t Deny It’. During his 14 year career he has worked with artists such as Ne-Yo and Lil’Mo and Jermaine Dupri and we’re very excited to welcome Fabolous to the party.

So get your glad rags on and come along, the party will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrive.

Studio Twenty One
59 West 21st Street
New York,
NY 10010
Time: From 7.30pm til late
Dress Code: Smart Casual