Brand Republic, Marketing and Media Week today announced their Mobile Marketing Village within the Apps World exhibition on 2-3 October at Earl’s Court 2. The village will create a focal point for; marketing, media, communication and digital marketing professionals at the event where leading agencies, augmented reality providers, ad networks, analytic platforms and location based service providers will be exhibiting.
The Apps World event will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. The Mobile Marketing Village will be placed adjacent to the Mobile Marketing workshop track, allowing those in; media buying agencies, retail, financial services, FMCG, charity, fashion, publishing and other industries, to attend sessions and be introduced to leading suppliers and experts who can offer advice on building a cutting edge mobile marketing strategy. (more…)
With Mobile Marketing forecast to be worth £14.4 billion by 2016, this year’s Social Media World Forum event (27-28th March) sets out to deliver a wealth of practical advice around using mobile social media and integrating mobile into your existing marketing strategy.
The growth in this market is due to the surge in smart phone ownership, which has also led to a knock on popularity for location based services. Research from Deloitte suggests that apps location features are significantly more popular than other apps.
Bored with iPhone OS? Frustrated by Apple’s death-grip platform control?
Well David “planetbeing” Wong may have an answer for you. He’s successfully dual-booted Android on an iPhone. Yes, really! In IT Blogwatch, bloggers look on, in slack-jawed amazement.
It would appear that a way to run the Android OS on an iPhone has been discovered. This is massive news for iPhone users waiting for the new iPhone OS 4.0 and all the features that are available with that platform.
Googles platform has been hard on the heels of Apple for quite sometime, and despite some good features has so far been shunned in favour of the iPhone OS. Android however has seen a growing interest over the past few months with many predictng 2010 to be the year of Android. The Android App sotre now has in the region of 30,000 apps with 9000 apps added in March alone.
News of a way to run Android on an iPhone will only fuel speculation that Android is becoming the must have OS for your smart phone.
For more information on this story visit http://blogs.computerworld.com/15980/android_on_your_iphone_theres_an_app_for_that?source=rss_blogs.
One billion downloads in the past three months and one week.
Apple announced Tuesday that more than three billion apps have been downloaded from its revolutionary App Store by iPhone and iPod touch users worldwide.
“Three billion applications downloaded in less than 18 months–this is like nothing we’ve ever seen before,” said Steve Jobs, Apple’s CEO. “The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.”
The news comes nine months after it hit 1 billion downloads, with the second billion taking a further six months.
When the 2 billion mark was reached, Apple also announced that 85 000 apps were available in the App Store at the time. This time, the company chose to stick to download numbers only.
However, in November 2009, Apple did say that 100 000 apps were published to the store.
Application stores will exceed 4.5 billion downloads in 2010
Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.
Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.
There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve. (more…)
Social news aggregator Digg.com has released its free iPhone app in the App Store. Packed with a slick, feature-rich interface, the app is a strong start for the popular website, though there’s plenty of room for it to grow. (more…)
The Social Shindig party, the official networking party of Social Media World Forum will be taking place on the middle evening of the event.All conference pass delegates are invited to head over to the Archangel venue situated opposite the Kensington Royal Garden Hotel. The venue is a10 min walk from Olympia & The Hilton Olympia Hotel – the official event hotel and 5 m ins from High Street Kensington Tube Station.
In true party style, a free bar will run at the start of the evening with the added feature of an ice luge – perfect touch for some chilled networking at the end of an action packed day. (more…)
We are in the midst of a revolution – a revolution that is being driven, like all before it, by the desire to connect.
Mobile Communication, like the printing press, personal transportation and the advent of mass media – is delivering new levels of personal independence, choice and opportunity. Through the most popular gadget in history, billions of people are beginning to interface with their world in completely new ways. More than 3 billion people now carry personal mobile devices, which can offer far more than just voice and text.
Social networking has clearly been an exciting, if unexpected, success on the web. This success has attracted hundreds of millions of users who connect to each other on their own terms, actively creating content and defining the links between this content. Social networking has proven to be the natural expression for the Web 2.0 movement, allowing users to wrestle the publishing power from established media to become both consumer and supplier. (more…)
The Cloud Computing Congress (http://www.cloudcomputingcongress.com/), has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com/).
The workshops examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html (more…)