The apps development world is divided to two – those who know that it’s almost impossible to get a sustainable, loyal and profitable growing user base and those who haven’t released an app yet.

In fact, the mobile app economy has evolved so fast that it’s showing alarming signals of self-cannibalism. On one hand the public’s appetite for new mobile apps is, in a word, insatiable. Mobile Apps are like electronic candy and the public has one heck of a sweet tooth for them. But on the other hand, app developers can struggle to effectively promote their apps to focused, relevant audiences without incurring significant marketing costs. (more…)

Apps World is returning to London for 2012 on 2-3 October, moving the free exhibition to the uber-massive Earl’s Court 2 venue. The show is doubling in size with already over 100 pioneers in apps technology confirmed to exhibit, with plenty of the latest gizmos, gadgets, and software to get your hands on and test drive!

Latest exhibitors to take their space on the expo floor include Motorola, Ericsson, Vodafone Developer, Microsoft, SAP and Paypal.

And if all the excitement gets too much, Maysalward are providing plenty of squishy bean bags to sink into in the Gaming Zone area, where you can get exclusive tasters of some of their new games, and some more juice for your tablet/phone/laptop/notebook/MP3/sonic screwdriver

Book your exhibition pass here

Want to get involved? Last remaining spaces available, contact the team enquiries@sixdegs.com to book

Brand Republic, Marketing and Media Week today announced their Mobile Marketing Village within the Apps World exhibition on 2-3 October at Earl’s Court 2. The village will create a focal point for; marketing, media, communication and digital marketing professionals at the event where leading agencies, augmented reality providers, ad networks, analytic platforms and location based service providers will be exhibiting.

The Apps World event will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. The Mobile Marketing Village will be placed adjacent to the Mobile Marketing workshop track, allowing those in; media buying agencies, retail, financial services, FMCG, charity, fashion, publishing and other industries, to attend sessions and be introduced to leading suppliers and experts who can offer advice on building a cutting edge mobile marketing strategy. (more…)

Leading Android developers, Google Android representatives, handset manufacturers and operators will be appearing on Apps World’s ‘Droid World’ stage this year, delivering valuable developer advice and ideas covering design, build, architecture, interface and monetisation issues. The open-source nature of the Android platform has led it to become the most popular platform in the world with 51.6% of market share in December 2011.

Taking place as part of Apps World on 2-3 October at Earl’s Court 2, the Droid World workshops will see some of the industry’s most successful developers shed light on their creative, technical and business processes in open, interactive workshops where attendees will be encouraged to suggest discussion topics, debate and collaborate. Find out more about the workshops here

Developers can register for free to attend the workshops on 2-3 October here (more…)

The rise of the enterprise app store and in general mobile application management are creating opportunities for companies to mobilize their workforce.  Recent reports have indicated that the global mobile apps market is expected to be worth $25billion by 2015, so how are businesses going to capitalise on the mobile revolution?

Enterprise app stores are allowing companies to control employee interactions by managing the apps they install on workplace devices. According to the GigaOM Pro Survey “The Future of Workplaces” 38% of businesses are now using mobile phones, and 43% of businesses plan to better incorporate mobile into their work practises in the future.

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With Mobile Marketing forecast to be worth £14.4 billion by 2016, this year’s Social Media World Forum event (27-28^th March) sets out to deliver a wealth of practical advice around using mobile social media and integrating mobile into your existing marketing strategy.

The growth in this market is due to the surge in smart phone ownership, which has also led to a knock on popularity for location based services. Research from Deloitte suggests that apps location features are significantly more popular than other apps.

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A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

buzzdoes are excited to be launching their automated word-of-mouth marketing tool at Apps World Europe next week. To celebrate the launch they are giving away $100 credit to visitors who register at their stand (number 73)

We think developers will love buzzdoes because:

• It’s viral – each happy user can effortlessly steer dozens of new users your way.
• It’s effective – a word-of-mouth recommendation, from a trusted source, can cut through the noise of traditional marketing methods, making it the most influential and reliable promotional tool.
• It’s risk-free – the developer is billed only when a user downloads an app from a buzzdoes user recommendation – no strings attached!
• It’s profitable – buzzdoes includes a social feature, which serves as a permanent advertisement creating a whole new revenue stream for developers.
• It’s effortless – a user simply has to click on the buzzdoes button, select friends and the recommendations are on their way .
• It’s simple and instant, requiring single line code assimilation and quick registration. (more…)

On Stand 93 at Apps World London (29th -30th November at Olympia) mobile apps and solutions provider, Apadmi, will be showcasing its latest apps for clients including The X Factor, Visit Britain, Samsung, Land Rover, Eyeski and Aviva.

The X Factor app for BlackBerry, developed by Apadmi, enables real time social interaction with users of BlackBerry Messenger 6 which, with its mass market reach and younger demographic, is particularly relevant to The X Factor audience.  Apadmi utilised its deep technical knowledge and experience of the BlackBerry platform to develop the app within short timescales.  More information is available from www.livetalkback.com or the app can be downloaded free from BlackBerry App World, but visitors can hear first-hand about how it was developed by calling onto Stand 93 at Apps World London. (more…)

The gambling sector is one of the biggest mobile app success stories in terms of creating real value for customers and real revenue for companies who execute their strategies correctly.

Apps World Europe, one of the world’s leading multiplatform apps events, is returning to London Olympia on 29-30 November, to learn more about how you can benefit from the explosive trend in gambling apps, visit: http://www.apps-world.net/europe/

Apps World Blog caught up with one of the UK’s leading app developers, Mubaloo, which has produced apps for a number of major players in the gambling industry, to find out how the sector has grown recently and discuss how gaming brands are taking advantage of this lucrative new channel. (more…)