MEF, the global community for mobile content and commerce is hosting lunch briefings over the two days of Apps World at Earls Court 2 on Tuesday and Wednesday next week. The trade association has drafted in some top-level industry expertise to deliver two cutting edge sessions. Open to all #AppsWorld visitors.

The first is an in-depth mCommerce Legal Check-Up on day one, followed by an analytics briefing on developing for a global mobile audience.

Both sessions are free to attend and will take place in the MEF Lounge near the Mobile Content and Commerce Village. (more…)

According to a  report from International Telecommunication Union, exponential growth in smartphones, tablets and other web-enabled mobile devices will result in mobile web being more popular than the web as we know. With this paradigm shift, businesses across the globe see opportunities of getting into the hands of their customers, quite literally. (more…)