Jan 29

Capturing the fragmenting audience – maximising your online audience

Filled under: News, Social TV | Friday, January 29th, 2010 |
Tags: , , , , , ,


Since the launch of BBC iPlayer in 2007 online catch-up services from UK broadcasters have attracted much attention. This segment is growing rapidly – in the UK online TV (including TV shows, sport, news and niche) generated £48.2m in 2008 according to Screen Digest, projected to grow to £92.4m in 2009. The broadcasters’ own websites accounted for 53% of UK free-to-view online TV consumption in 2008.

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