On November 29-30, Altoros exhibited at Apps World Show London Olympia. Altoros is a global company of experts in software and application development, and provides new approaches in staffing technology projects.

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NXP Software exhibited at this week’s Apps World Europe. The world-wide leading software vendor for multimedia specialises in innovative solutions and applications to help mobile device manufacturers and service providers deliver extraordinary media experiences.

The company used the event to launch a new release of their highly popular LifeVibes CineXPlayer, CineXPlayer 2.5, the first video player for iPad, iPhone and iPod devices to support Dolby® Digital Plus. (more…)

From app developers to product strategists, the pendulum swings widely on whether engaging consumers via their mobile device should be a mobile web or native app experience.  Ultimately, when it comes to consumer facing products the decision does need to be based on the most effective way to connect your consumers to your product and to understand where the market is – because that is where the consumer will be found. (more…)

Layar the world’s leading mobile augmented reality platform is exhibiting at Apps World next week. You can come along to stand 81a to meet Layar and hear about the largest content catalogue with more than 3,000 layers.

The app aims to bring impactful augmented reality experiences into people’s everyday lives and was named as a 2011 Technology Pioneer by the World Economic Forum and received a Meffy Mobile Entertainment Award in 2010 for Technology Innovation. Layar recently worked with Linda magazine to add additional content in the form of digital buttons to over 50 pages in the magazine, which could then be revealed using a smartphone. The content included unique backstage video footage of the cover shoot, one click to sites selling the fashion featured in the articles, and book test drives for the advertised cars. Check out the video with Linda here. (more…)

The gambling sector is one of the biggest mobile app success stories in terms of creating real value for customers and real revenue for companies who execute their strategies correctly.

Apps World Europe, one of the world’s leading multiplatform apps events, is returning to London Olympia on 29-30 November, to learn more about how you can benefit from the explosive trend in gambling apps, visit: http://www.apps-world.net/europe/

Apps World Blog caught up with one of the UK’s leading app developers, Mubaloo, which has produced apps for a number of major players in the gambling industry, to find out how the sector has grown recently and discuss how gaming brands are taking advantage of this lucrative new channel. (more…)

Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: (more…)

We are pleased to welcome Wiley to Apps World Europe  – this year Wiley will be bringing along some of the top Mobile App books currently available – this will be a great opportunity to get yourself a great book, grab a coffee and chill out in the networking area in the exhibition.

For over 200 years Wiley has been one of the most trusted and valued sources of information and understanding. Wiley’s breadth of brands and imprints (For Dummies®, Bible, Wrox, Sybex and Visual, to name a few) makes it one of the UK’s top technology publishers, with a strong reputation for top-quality authors. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

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The number of new, free apps are on the rise and are predicted to increase throughout 2012. With about 65% of Android apps and 40% of iPhone apps currently free in the market, in-app advertising becomes more important than ever for publishers to monetize their apps. Most publishers rely on the payment schedule from ad networks & exchanges to grab hold of their revenue and keep app development alive, which usually takes anywhere from 60-90 days after month end. But if you’re a Mobclix developer, all of that is about to change.

At the Velti Mobclix Exchange, we are excited to announce the industry’s first ever, Advanced Payments! In an effort to ensure developers maximize their app monetization potential, “Getting developers money as quickly as possible is what is best for them,” said Mobclix co-founder, Krishna Subramanian, in a recent interview with Read Write Mobile. To quickly summarize, below are the new options for pubs to get paid:

1. Net 15 – Receive revenue earned 15 days after month end

2. Net 30 – Receive revenue earned 30 days after month end (more…)

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.