With the festive season fast approaching, we’re gearing up for a bumper few months for mobile display advertising as ad budgets reflect the growing tendency of consumers to research products, compare prices and purchase Christmas gifts over their smartphones and tablets.

Record revenues were generated over mobile last year, and this year is set to smash this with brands spending more on mobile advertising than ever.  Planning for the busiest weeks in the mobile advertising calendar is already well under way and now is the time to ensure you’re ready and well placed to maximise the mobile advertising opportunity this holiday season. (more…)

From app developers to product strategists, the pendulum swings widely on whether engaging consumers via their mobile device should be a mobile web or native app experience.  Ultimately, when it comes to consumer facing products the decision does need to be based on the most effective way to connect your consumers to your product and to understand where the market is – because that is where the consumer will be found. (more…)

Adfonic’s very own Paul Childs presented to a packed hall at a seminar at Apps World North America. Paul provided independent analysis of the options available to developers and explored various options that developers need to consider when optimising performance and revenue.

Q: What monetisation options are there for developers? What are the key reasons for taking ads?

Developers have a number of monetisation options open to them. Taking mobile ads generates an additional revenue stream and provides developers with an alternate business model to paid apps. It also presents them with an opportunity of cross promotion. Ad funded apps also benefit from instant monetisation and revenue optimisation. (more…)

Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: (more…)

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)

Social news aggregator Digg.com has released its free iPhone app in the App Store. Packed with a slick, feature-rich interface, the app is a strong start for the popular website, though there’s plenty of room for it to grow. (more…)