With a predicted $3.9billion increase in in-app advertising revenue by 2015 and in-app gaming markets expanding rapidly, it’s a good time to consider how to optimise your gaming app revenue streams.

Apps World caught up with Ashay Padwal co-founder and CTO of Vserv, a leading mobile ad, mobile advertising and publishing network for mobile developers, publishers and advertisers, to get some valuable insider insight.

Ashay believes the in-app gaming market has the potential to be one of the most lucrative for developers, and suggest that developers are making a shift away from the initial app purchase as their source of revenue, moving towards more sophisticated in-app monetisation strategies.

“Gaming is one of the key drivers for the multitudes of people looking for free content,” he says. “But in order to get a return on investment it’s important to understand how the ecosystem is working, and how developers are developing apps. Developers need to monetise gaming apps, and choosing the right ad networking partner is an important step in this process.” (more…)