By Anna Majek, Social Media and Communication Executive, Sensewhere

Given that Facebook has lost almost half its value since its floatation in May, it was no surprise to hear the company’s 28 year old founder Mark Zuckerberg expressed his “disappointment”.

Analysts fear that Facebook has, so far, been unable to find a way to make money from its mobile users, the fastest growing sector of its business.

But it’s way too early to write-off Facebook’s chances of commercial success in the mobile space. Facebook is still in great shape to benefit from the next big movement in mobile advertising: indoor positioning and more precise hyper-local positioning in general. (more…)

Last week at Apps World buzzdoes the app distribution tool exhibited at the show and CEO and founder of the tool, Assaf Kolirin presented in the New Platforms and Technology Developer Zone.

buzzdoes is an automated word-of-mouth tool that turns apps users into apps distributors. All it takes is a click on the buzzdoes icon for users to recommend an app to a selected list of friends – they just need to pick the ones they want. The result is that each happy user can steer dozens of new ones your way. (more…)

The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up. (more…)

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way. (more…)

Marketing an app is all about building up that initial frenzy when an app is launched and creating a buzz with consumers, bloggers and key press contacts. Those who have a strategy and start marketing the app early create the best buzz and give their app the best chance in a very competitive market.

1) First bird gets the first worm

When the app first becomes available in the app store is a key moment for initial buzz but don’t miss the chance to start your marketing strategy before the app is released to really exploit the buzz you can create. Many developers have begun building splash pages which act as a promotional platform for the app prior to its release and then grow into the full app website post release. (more…)

This year #AppsWorld welcomes back the Facebook Developers Garage, hosted by e27, to the Asia event who will be providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative
world of Facebook development. A great opportunity for developers looking to crack the hot topic that is social media.

On Thursday 1 September at 1630 e27 will host the Facebook developers ‘meet & greet’ session which will include a talk on the latest issues for developers in social media and an introduction to Facebook’s new regional team including Alexander Klienberg (Facebook’s Head of Platform Partnerships in Asia-Pacific/Japan) and highlights of the plans for the region as well as networking opportunities. (more…)

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you the trouble and time of typing so you can get your message across fast!

Talk the message and get your emotions delivered instantly, with no ambiguity in your meaning! Forget SMS and BBM this is the new way to instantly communicate for free with no obligation to reply right away and the ability to listen back to the messages whenever you want.

The other exciting feature of TalkBox is that it gives you the ability to send voice tweets, that are restricted to 1 minute instead of 140 characters. (more…)

Facebooks exec Eric Tseng, speaking at a recent Mobile event announced that Open Gragh, the technology that allows viewer to “like” website news stories, articles, features and other content will be heading to the mobile phone platform..

This new function on apps, will allow developers to feature the “like” button, allowing the users to vote in a very public way if they like the application.  This tool will become a very influential tool for the world of app promotion.

No time frame has been set for when this feature will be released, but watch this space…

Social TV is buzzing in the US, but what is it and what does it mean for the UK?   One of the more social uses of TV in the UK many years ago were basic multiplayer interactive TV games like those offered by PlayJam that allowed a few people to participate at the same time or on different devices like those offered by gameplay.  Sms to the TV screen and formats like Idol which have increased the level of audience participation and influence over the years continues to gain momentum.  News programmes using video captured on mobile phones enabled citizens to participate in journalism and has become an accepted practice.  Overlays of sms interaction like AQA’s Mr. Know it All on MTV became common amongst channels targeting younger audiences.

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If you look around the desks at Sky News, and for that matter many other newsrooms, you’re likely to find some people browsing Tweetdeck, Qik, Flickr, YouTube & Facebook.  And no they’re not skiving, they’re in fact doing a great job.  We’re not going soft in our 21^st year at Sky News, this is the world of breaking hard news in the 21^st century.

When I started at Sky as a TV output producer in 2000, our sources were 4 news wire services, 2 TV agencies and our correspondents around the UK and the world.  Now there are millions of lenses recording images of our world, millions of bloggers publishing to the web, millions of potential sources. (more…)