According to Ali Sarrafi, product evangelist and community manager at Swedish open-source tools company MoSync, HTML5 can survive and thrive in native app territory.

“One reason for web developers to want to go into the mobile app ecosystem in the first place is that there’s no straightforward way for a mobile website to be discovered and to make money on it from users. Therefore, the suggested path is to create a so-called hybrid app (mixing web technology with native mobile code) which can be offered for download in an app store.

“If you’re a web developer creating mobile apps for the first time, you are however typically faced with some new challenges,” he said.

“If you want to develop a hybrid app that works on the widest range possible of devices and platforms, you normally need to use multiple native SDKs to produce the final application package. You have to develop your code, build it again and again, transfer it to the device, and see if it works or not. (more…)

The unique payment platform ZooZ, today announced they will be exhibiting their multi-platform SDK at Apps World on 2-3 October at Earl’s Court 2. The ZooZ SDK has great appeal for mobile developers as it allows them to easily integrate secure in-app payments into their apps with only a few lines of code. ZooZ, recently  announced today that it is now offering an HTML5 mobile web version of its compact SDK, extending full functionality to both HTML5 and hybrid apps on mobile and desktop browsers alike, and enabling mobile developers to quickly and easily aggregate multiple payment sources such as credit cards, PayPal, and Google Wallet into one universal solution.

Exhibiting and sponsoring with ZooZ is their partner Payoneer, an industry-leading global payment solutions company. Payoneer has helped many of their customers accelerate growth by improving the way they manage and pay partners, affiliates and independent workers in 200+ companies worldwide. Payoneer’s solution offers mobile developers a fast, easy and cost effective way to receive their App Stores payments and in-app payments from Apple, Google, Amazon etc. directly to a prepaid debit card that is accepted worldwide. (more…)

We’re pleased to welcome Imano as one of latest exhibitors who have confirmed that they will be joining us at Apps World, on the 30th Nov & 1st Dec.

Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app

Mark Lister, Managing Director for Imano, will be sharing his ten top tips for launching a successful mobile app to promote your brand.

(more…)