Apsalar, the leading Mobile Engagement Management platform for app developers and marketers, has recently uncovered first party analytics data which shows that not having paid apps and playing lots of games are the best predictors of in-app purchases.

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Apps World is returning to London for 2012 on 2-3 October, moving the free exhibition to the uber-massive Earl’s Court 2 venue. The show is doubling in size with already over 100 pioneers in apps technology confirmed to exhibit, with plenty of the latest gizmos, gadgets, and software to get your hands on and test drive!

Latest exhibitors to take their space on the expo floor include Motorola, Ericsson, Vodafone Developer, Microsoft, SAP and Paypal.

And if all the excitement gets too much, Maysalward are providing plenty of squishy bean bags to sink into in the Gaming Zone area, where you can get exclusive tasters of some of their new games, and some more juice for your tablet/phone/laptop/notebook/MP3/sonic screwdriver

Book your exhibition pass here

Want to get involved? Last remaining spaces available, contact the team enquiries@sixdegs.com to book

TV apps are moving quickly from a novelty feature on some internet-enabled HDTVs and a few cabe systems to what will soon be a standard capability. Forrester is predicting that 43 million homes will have connected TVs by 2015 leading to a huge predicted growth in revenues from apps on TVs.

But what is the current state of the TV apps market and how can developers; IPTV providers and manufacturers make sure they are part of its future growth?

Apps World Europe (29-30 November, London) is the only mobile event to dedicate an entire day of the agenda to the development of TV apps. The TV app track will focus on the growth of the TV apps business, monetising TV apps, alterations to viewing habits, the convergence of tablets and TV and the implications for content providers. Speakers include leading experts from BT, Deutsche Telekom, BSkyB, Zeebox, Shazam, Rovi, Skinkers, Accedo Broadband, Samsung,  and Orange. (more…)

With some of the largest app players halting their in-app sales after new Apple guidelines were re-enforced this week, does Apple run the risk of causing damage to the app start up industry before it even takes off?

Apple, who current takes 30% commission from all digital content bought through iOS apps have this week flagged up their new guidelines (released in February 2011) which requires publishers and retailers to remove all links to their own websites to prevent potential in-app sales taking place outside of the app, to protect Apple’s commission results. (more…)

We’re pleased to welcome Imano as one of latest exhibitors who have confirmed that they will be joining us at Apps World, on the 30th Nov & 1st Dec.

Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app

Mark Lister, Managing Director for Imano, will be sharing his ten top tips for launching a successful mobile app to promote your brand.

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Bored with iPhone OS?  Frustrated by Apple’s death-grip platform control?

Well David “planetbeing” Wong may have an answer for you. He’s successfully dual-booted Android on an iPhone. Yes, really! In IT Blogwatch, bloggers look on, in slack-jawed amazement.

It would appear that a way to run the Android OS on an iPhone has been discovered.  This is massive news for iPhone users waiting for the new iPhone OS 4.0 and all the features that are available with that platform.

Googles platform has been hard on the heels of Apple for quite sometime, and despite some good features has so far been shunned in favour of the iPhone OS.  Android however has seen a growing interest over the past few months with many predictng 2010 to be the year of Android.  The Android App sotre now has in the region of 30,000 apps with 9000 apps added in March alone.

News of a way to run Android on an iPhone will only fuel speculation that Android is becoming the must have OS for your smart phone.

For more information on this story visit http://blogs.computerworld.com/15980/android_on_your_iphone_theres_an_app_for_that?source=rss_blogs.

Application stores will exceed 4.5 billion downloads in 2010

App Store

Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

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There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve. (more…)

Social news aggregator Digg.com has released its free iPhone app in the App Store. Packed with a slick, feature-rich interface, the app is a strong start for the popular website, though there’s plenty of room for it to grow. (more…)