TV apps are moving quickly from a novelty feature on some internet-enabled HDTVs and a few cabe systems to what will soon be a standard capability. Forrester is predicting that 43 million homes will have connected TVs by 2015 leading to a huge predicted growth in revenues from apps on TVs.

But what is the current state of the TV apps market and how can developers; IPTV providers and manufacturers make sure they are part of its future growth?

Apps World Europe (29-30 November, London) is the only mobile event to dedicate an entire day of the agenda to the development of TV apps. The TV app track will focus on the growth of the TV apps business, monetising TV apps, alterations to viewing habits, the convergence of tablets and TV and the implications for content providers. Speakers include leading experts from BT, Deutsche Telekom, BSkyB, Zeebox, Shazam, Rovi, Skinkers, Accedo Broadband, Samsung,  and Orange. (more…)

With some of the largest app players halting their in-app sales after new Apple guidelines were re-enforced this week, does Apple run the risk of causing damage to the app start up industry before it even takes off?

Apple, who current takes 30% commission from all digital content bought through iOS apps have this week flagged up their new guidelines (released in February 2011) which requires publishers and retailers to remove all links to their own websites to prevent potential in-app sales taking place outside of the app, to protect Apple’s commission results. (more…)

We’re pleased to welcome Imano as one of latest exhibitors who have confirmed that they will be joining us at Apps World, on the 30th Nov & 1st Dec.

Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app

Mark Lister, Managing Director for Imano, will be sharing his ten top tips for launching a successful mobile app to promote your brand.

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Bored with iPhone OS?  Frustrated by Apple’s death-grip platform control?

Well David “planetbeing” Wong may have an answer for you. He’s successfully dual-booted Android on an iPhone. Yes, really! In IT Blogwatch, bloggers look on, in slack-jawed amazement.

It would appear that a way to run the Android OS on an iPhone has been discovered.  This is massive news for iPhone users waiting for the new iPhone OS 4.0 and all the features that are available with that platform.

Googles platform has been hard on the heels of Apple for quite sometime, and despite some good features has so far been shunned in favour of the iPhone OS.  Android however has seen a growing interest over the past few months with many predictng 2010 to be the year of Android.  The Android App sotre now has in the region of 30,000 apps with 9000 apps added in March alone.

News of a way to run Android on an iPhone will only fuel speculation that Android is becoming the must have OS for your smart phone.

For more information on this story visit http://blogs.computerworld.com/15980/android_on_your_iphone_theres_an_app_for_that?source=rss_blogs.

Application stores will exceed 4.5 billion downloads in 2010

App Store

Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

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There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve. (more…)

Social news aggregator Digg.com has released its free iPhone app in the App Store. Packed with a slick, feature-rich interface, the app is a strong start for the popular website, though there’s plenty of room for it to grow. (more…)

Monterosa (www.monterosa.co.uk) have confirmed their attendance at the Social TV Forum Europe, (www.social-tv.net) taking place on the 15/16th March 2010 at Olympia, London.

Monterosa are a creative and technology company based in central London. We’re a team of experienced producers, project managers, software engineers and designers with range of backgrounds backgrounds in broadcast, advertising, games and software development.

Ooyala’s player has always supported sharing to popular social networks sites such as Twitter and Facebook. Ooyala now supports deep linking which allows a viewer to share only a particular video within a playlist or a specific scene within a video. These deep linking sharing options are available for its player embeds, its sharing links to social networking sites, as well as the newly released URL link, also available in the player. What’s great about this is that it does not require any custom development work. A publisher can easily enable the various sharing options in Backlot for all their viewers.

Ooyala is a leading video technology company, for details visit www.ooyala.com/blog