MoMo NYC Developer Panel

The Developer zone is being kicked off with a dynamic panel discussion hosted by Mobile MondaysNew York. The panel will centre on how developers can create, distribute and monetise crossplatform apps and on the future opportunities of multi-platform technology.The session will answer questions such as; what makes a successful app and what are the differentways developers can monetise their app? CEOs from Grapple Mobile, HopStop.com, NextUp andGateGuru will also be joining the session to provide valuable first hand insight into the industry.
Day one, Developer zone 9:50am

WIP Jam

Popular with mobile and wireless developers around the world, WIPJam offers a unique, highlyinteractive format, blending ‘UnPanels’ with intimate discussion groups held by industry leadersand developers.The WIPJam session, sponsored by Verizon, at Apps World will be an interactive, reactive gatheringfor North American businesses, brands, marketers and especially developers who want to connectwith each other and learn how to make the most out of the phenomenal developments in the regionalmobile industry, incorporating mobile into marketing, understanding the role of mobile social mediaand discovering how to reach a global audience.

Day one, Developer Zone, 2:00-5:00pm

Mobile app strategy in the tablet market

The recent development and mass availability of tablet devices has had a large affect on the mobileapps industry particularly impacting on publishers, entertainment providers and brands and theirdigital strategies.This session moderated by Bottle Rocket Apps and involving senior representatives from A&E Mobile,Scripps Network and SPIN will focus on how to justify and measure ROI in terms of developingfor tablet devices as well as discussing the relevance of tablet specific apps. There will also be achance to discuss the development of convergence apps and multi screen popularity in line withthe developments in TV.

Day one, Marketing track, 3:30pm

TV apps sessions

TV apps is the current buzz word in the application industry with internet connected TVs alreadybecoming available on the main market, and as a result we have dedicated an entire session in themarketing track and a session in the developer’s zone to this new platform.In the Marketing and monetisation track the hour long session will bring together experts from Yahoo!Connected TV, AT&T, Digital Mind State, Kit Digital, Discovery and NBC to discuss the future of the TVApps market and the opportunities it is already presenting.Day two, Marketing and Monetisation track, 15:40pmIn the Developer’s Zone Google TV will be running a session to examine TV apps from the perspectiveof the developer, focusing on how developer’s can face the challenges created by this new platform.

Day two, Developers Zone, 9:50am

Optimizing the apps ecosystem

With the rapid growth of wireless communication over the last couple of years and the expectedgrowth to 50 billion connections by the year 2020 it is time to consider whether network capacity canmatch the predicted demand for spectrum. Mobile phones have become multi-functional devicescapable of hosting a broad range of applications and although mobile networks were already dimensionedfor voice there is now a need for data-oriented devices which are generally unpredictable andunbounded in their usage of spectrum.Developer’s need to make changes now in the way apps are produced to streamline their data usageand prevent over loading of networks.Vicki Livingston of 4G Americas and Gautam Talagery of Ericsson will be focussing this sessionon giving developers tips and tricks to develop apps more efficiently to use less spectrum whilstdiscussing the larger issues of optimising the app ecosystem.

Publishing Panel
One of the industries that has been progressive in its reaction to the explosion of the mobile applicationmarket is magazine, book and newspaper publishing, leading to a rise of publishing apps anddigital publications. This development and change of strategy has led to questioning of the need fortraditional hard copy products.The Penguin Group USA, Rodale, Pearson and Random House will be discussing the potential forapps in news and publishing focussing on how publishers can use apps to build engagement withreaders and what functionality can be provided by apps. Whilst also considering the size of themarket for apps in different sectors of the publishing industry and asking the question, what is goingto be the impact of apps on the publishing industry as a whole?

Day two, Marketing track, 2:40pm