On November 29-30, Altoros exhibited at Apps World Show London Olympia. Altoros is a global company of experts in software and application development, and provides new approaches in staffing technology projects.

Tristan Palmer, Altoros Managing Director UK, shared the company’s experience in building cross-platform apps,with the use of Rhodes, Titanium, Phonegap, etc. and developing for tablet devices. Also, for those who were curious about making the applications work faster without re-writing them from scratch, he dwelled on some strategies for enhancing the performance of existing apps.

“We’re glad that our presentation attracted so many people and encouraged loads of questions,” said Tristan. “Mostly, they were interested in mobile (iOS, Android, Blackberry) and TV-related apps development segment. Another trend under discussion was building applications for specific industries, e.g. e-learning, sports, marketing, etc.”

Tristan gave some examples of how Altoros helped other software companies develop their projects by supplying flexible IT talents and staff for HTML5, Flex/AIR, Android, iOS, BlackBerry, and .NET projects of any size.

If you want to learn more about Altoros and how it can help you with your multiplatform apps, please, visit http://altoros.com/about_summary.html

Poynt is exhibiting at next week’s Apps World event, come along to stand 125 and meet Poynt and learn more about their convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres and weather information.

A global leader in mobile local search and advertising recently announced the Poynt platform has surpassed the 11 million user milestone, with 2.1 billion interactions recorded by Poynt users globally. This has given Poynt anecdotal insight into consumer behaviour revealing interesting characteristics of their users. Check out this infographic here created by Poynt which displays some of the behavioural patterns they have been able to deduce.

Andrew Osis, CEO of Poynt Corp revealed

“Access to behavioral data on this scale allows the Company to continue to innovate by providing relevant and contextual offers in-app to our users, as well as important information to advertisers. As the Company grows its advertising base, our ability to understand purchase intent patterns can benefit the retailer, by driving foot traffic, as well as the consumer, by providing relevant and timely offers. In short, Poynt closes the gap between search and purchase.”

You can register for your free pass here to meet Poynt and hear more about this exciting platform. VP Philip Gontier from Poynt will also be speaking as part of the Marketing & Monetisation track on 30^th November at 3pm.

On Stand 93 at Apps World London (29th -30th November at Olympia) mobile apps and solutions provider, Apadmi, will be showcasing its latest apps for clients including The X Factor, Visit Britain, Samsung, Land Rover, Eyeski and Aviva.

The X Factor app for BlackBerry, developed by Apadmi, enables real time social interaction with users of BlackBerry Messenger 6 which, with its mass market reach and younger demographic, is particularly relevant to The X Factor audience.  Apadmi utilised its deep technical knowledge and experience of the BlackBerry platform to develop the app within short timescales.  More information is available from www.livetalkback.com or the app can be downloaded free from BlackBerry App World, but visitors can hear first-hand about how it was developed by calling onto Stand 93 at Apps World London.

Award-winning Apadmi, founded in 2009, specialises in creating, developing and delivering innovative mobile applications and solutions that really make mobile work. The company’s four founding directors all have more than 12 years’ experience of developing mobile software for platform providers, handset manufacturers, network operators and software vendors, which has enabled Apadmi to quickly build a reputation for delivering outstanding quality products, combined with unrivalled technical expertise and the best customer service.  Recently voted 2011 Best Northern Mobile Tech Company, Apadmi employs 45 staff and is based in Manchester.

You can register for your free exhibition pass to meet Apadmi here

Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you the trouble and time of typing so you can get your message across fast!

Talk the message and get your emotions delivered instantly, with no ambiguity in your meaning! Forget SMS and BBM this is the new way to instantly communicate for free with no obligation to reply right away and the ability to listen back to the messages whenever you want.

The other exciting feature of TalkBox is that it gives you the ability to send voice tweets, that are restricted to 1 minute instead of 140 characters.

Have a play with TalkBox at this year’s event and have the opportunity to engage and connect with others at the event by adding them to your TalkBox account allowing you to send voice messages to other delegates to arrange meeting up for a chat, catching a talk together and even your evening plans.

WANT TO GIVE IT A GO?

For full instructions on how to download and use TalkBox click here.

To hear more from TalkBox you can come chat to them at the free to attend exhibition held at SMWF and Apps World Asia, they will be located at stand 4.  For more details on this year’s event and information on how to book your place please visit SMWF and Apps World.

Learn how to turn your code into cash

Join Intel at Apps World in London on Wednesday 1st December for a free developer workshop to learn how to make money by selling your apps on the Intel AppUp Center.

Enrollment in the Intel AppUp Developer program is free for a limited time. Intel will be discussing revenue opportunities for Adobe AIR* and Windows* C/C++ developers, as well as how you can optimise existing iOS, Windows and runtime applications for netbooks.

Hear why you should develop for the Intel AppUp Center, learn about SDKs with live coding walkthroughs, listen to other developers already involved in the program, and talk to Intel experts in thier staffed open lab. Bring your code and questions! Want to see what to expect? View videos from past Application Labs.

Drinks and snacks will be served throughout the workshop. All attendees will have the opportunity to win a top-of-the-range netbook* and any developer who submits their application to the Intel AppUp Center at the event could win an expenses-paid trip to Mobile World Congress* in February!

WSJ yesterday revealed  RIM’s plans to launch a BlackBerry touch –screen smartphone to rival Apples iPhone & iPad.

The new smart phone is said to have a slide-out keyboard, and will let users swipe through screens and expand images with their fingers.

Rim are also testing a tablet device as a larger screen companion to the BlackBerry phone and could be available by the end of the year

For the full story visit WSJ here

Intersting article on the shelf life of apps stores looking at how developers are promoting themselves in an ever crowded market.  Bango are a mobile analytics company that provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango are Silver Sponsors at Mobile Social Media on the 15/16th March at Olympia, London.

(Bango – 03/02/10)

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.

Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:

• 45% of developers plan to monetize their apps directly, in other words outside the app store

• 48% think that although app stores will grow in importance in five years time, these channels will coexist alongside the mobile web

• iPhone tops the list, followed by Android and BlackBerry, for the most important handset/platform to develop an app for in 2010

• Windows Mobile, Palm and Symbian also listed as an important development platform

This doesn’t come as a surprise, as fragmentation in mobile platforms increases the challenge of reaching a mobile audience. With mobile web browser capabilities continuing to improve many are starting to see the benefits of browser-based distribution, over which they have more control.

However, as a distribution channel, Nokia’s Ovi store lags behind and hardly gets a mention in the list. Despite their many attempts to develop a successful app store, the journey for Nokia to achieve this has been very testing. For consumers, as with many other app stores, the Ovi checkout process can be a frustrating experience. In order to purchase content, you must pre-register details on multiple pages to complete the task and make the payment.

Another absentee from the list is Vodafone’s “360” app store. Vodafone is aiming to attract the attention of its 315million subscribers, but as of the date of writing, there are only a few devices supported – It recently announced that it expects 2m 360-capable handsets by the end of March. As many developers know so well, fragmentation is a major headache and Vodafone – which supports the iPhone store, Google’s Android marketplace, the Ovi store and now its own app channel, will need to determine if yet another app store helps move more developers into the mobile marketplace.

What the Bango survey does show is that developers are already looking beyond the app store, and want to reach their customers directly. This is good news for the long-term prospects of the mobile industry and for the billions of customers who eagerly await the next best app.