Monterosa (www.monterosa.co.uk) have confirmed their attendance at the Social TV Forum Europe, (www.social-tv.net) taking place on the 15/16th March 2010 at Olympia, London.

Monterosa are a creative and technology company based in central London. We’re a team of experienced producers, project managers, software engineers and designers with range of backgrounds backgrounds in broadcast, advertising, games and software development.

Social TV is buzzing in the US, but what is it and what does it mean for the UK?   One of the more social uses of TV in the UK many years ago were basic multiplayer interactive TV games like those offered by PlayJam that allowed a few people to participate at the same time or on different devices like those offered by gameplay.  Sms to the TV screen and formats like Idol which have increased the level of audience participation and influence over the years continues to gain momentum.  News programmes using video captured on mobile phones enabled citizens to participate in journalism and has become an accepted practice.  Overlays of sms interaction like AQA’s Mr. Know it All on MTV became common amongst channels targeting younger audiences.

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Since the launch of BBC iPlayer in 2007 online catch-up services from UK broadcasters have attracted much attention. This segment is growing rapidly – in the UK online TV (including TV shows, sport, news and niche) generated £48.2m in 2008 according to Screen Digest, projected to grow to £92.4m in 2009. The broadcasters’ own websites accounted for 53% of UK free-to-view online TV consumption in 2008.

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The topic of Social TV has recently hit the headlines in an article published in the Guardian on the 15th December.

With the latest X Factor Craze taking over our TV screens, Gary Hayes looks at the buzz created on Social Media tools such as Twitter and the effect they have on the hype generated around the top shows on our box. (more…)