Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)

We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

TV App developers will be heading to the Moscone West on 7 & 8 of February for the free TV Hackfest taking place as part of Apps World, agile web evangelist Moovweb has just been announced as a sponsor of the two day hackathon.

Moovweb is pioneering a fundamentally new approach to front-end development. Using the Moovweb platform, developers and designers can transform websites for mobile, tablet, television, or any post-PC touchpoint without the need for APIs or backend integration. The Moovweb platform has served billions of mobile page views for high profile customers such as Macy’s, Accenture, TicketWeb, Chico’s, Cox Communications, and dozens of other businesses. (more…)

Apps World is pleased to announce the Intel Enterprise App Developers Theatre at the San Francisco event on February 7-8, which runs for both days and examines various developer opportunities with Intel’s software tools.

Enterprise applications are of course a hugely lucrative and profitable space, with issues such as bring your own device (BYOD), mobile device management (MDM) and enterprise mobility impacting the vast majority of workplaces. But what of how the apps are developed, and the best practice surrounding it? The Intel Developers Theatre will try to shed light on the issues surrounding enterprise app development, in particular how to engage the developer community and how to quickly build mobile-ready back ends.

(more…)

Secure your room today before your preferred hotel is sold out

We have teamed up with a number of hotels within the Moscone area to offer all Apps World visitors discounted rates for your stay during the event.

A limited number of rooms are available within the room block so we do advise making your reservations sooner that later as the city is very busy during the event time. (more…)

The Apps World exhibition in San Francisco is welcoming some more of the industry’s most exciting technology companies and start ups including:

Silver sponsors

Appflood
AppFlood, a service of PapayaMobile, is a new way to acquire users for your Android applications. Rather than losing 30% to traditional ad networks, publishers and advertisers are buying and selling installs on the only commission-free install market.

Corona Labs
Corona Labs is re-inventing how the world builds mobile content, enabling developers to create cross-platform games, eBooks, and business apps 10x faster.

Bango 
In the era of mobile technology, collecting payments has emerged as a central and complex challenge. Bango powers payment and analytics on the mobile web, providing users with a massively smooth payment experience.  (more…)

Following on from the phenomenal success of the 2012 London show the global multi-platform app event series, Apps World, will be making its first tech city debut in February 2013. On February 7^th and 8^th next year the global apps event will be taking over the dynamic Moscone Center West in San Francisco’s urban centre, for 2 days of discussion and debate around the mobile app ecosystem, amongst a bustling exhibition with 150+ leading technology players. (more…)

Interoute’s CTO Matthew Finnie gives his insight into how app developers can get their apps into the enterprise following last week’s Apps World show.

At this years’ AppsWorld the focus for developers was clear: Show me the money!

Many of the developers I met were trying to figure out how to get into the enterprise. The real benefit of the new model is that there is at least a route in, whereas for the past 10 years that door was firmly shut, either due to incumbents giving your product away or simply the decision making process in the world of IT being too slow.

Here are my 5 tips for accessing the enterprise:

1) Design your app for the consumer and they will bring it in to the business for you. Don’t try to sell to the IT establishment straight out. Focus on the employees who are already inside.
2) Innovate for their needs and they will seek you out. Ask yourself what is the most frequent, most annoying task someone in your target enterprise has to do. Make that easier and you’re on to a winner.
3) Anticipate their concerns about “being in the cloud” by making the cloud a little more real. Show them where there data will be, explain to them that your provider has a long track record of securing data, etc.
4) Enterprises are just like you: It’s easier for them to pay for what they use rather than invest up front. Aim for a utility payment model and structure your supply chain accordingly, by making sure the services you rely on have no long contracts or obligations.
5) Seek out the best cloud computing scalability you can afford. That way, your IT infrastructure will never limit your success.

Find out more about Interoute and their cloud services platform here

So that’s the Apps World London live show for another year, thanks to everyone who came down, took part, got involved or even followed the event remotely.

Many thanks to all our exhibitors and sponsors for enabling us to put on our biggest ever show. The numbers are in and we’ve had almost 6000 visitors through the door this year, and you’ve helped Apps World cement its place as one of the foremost European apps industry events. Special thanks to our Diamond sponsor Samsung, and our Platinum sponsors BlackBerry, Yandex, Microsoft, SAP and Brightcove.

We’ve heard some fascinating talks, presentations and workshops across ten conference tracks, covering everything from TV apps, mobile marketing and game development, to enterprise mobility, mobile payment and operator app strategies. The free-to-attend developer tracks were packed on both days, with the HTML5 track proving particularly popular.

In previous years you would’ve had to wait a full twelve months before your next slice of Apps World action, but this year we’re making the majority of sessions available to paid delegates as downloadable podcasts, enabling you to enjoy first class industry advice and insight all year round. There will be additional streamed content to come via our partners.

There was another awesome first this year, as we held the inaugural Appsters Awards, complete with TV comedian host and vodka ice luge, at the sumptuous Kensington Roof Gardens on Tuesday night. Judged by a crack team of industry experts, the Appsters whittled down over 250 nominees to a shortlist of 70, and finally winners in 12 categories.

Congratulations to all the winners, and particularly to Bristol-based developer Mubaloo, who scooped both Best Developer and the overall Appsters Champion 2012 award. The after party was a cracker, the dancing was borderline illegal and we suspect there may have been some sore heads on the conference floor this morning. Well done you troopers! Click here for a list of all the Appsters winners.

That’s it for this year. It’s been emotional. More content to follow when we get back to the office!

Britain was famously described by Napoleon as ‘a nation of shopkeepers’. The epithet stuck, and in time was reclaimed as a badge of honour by merchants up and down the country – especially those which formed part of its nascent–and then thriving–highstreets. But today those highstreets are in trouble. As anyone who reads the newspapers or watches the television news will know, they have been in trouble for some time. So long, in fact, that there is even political consensus that something needs to be done. Most recently, the Conservatives tasked retail expert and celebrity Mary Portas with reviewing the situation and making recommendations which were widely covered in the press once released. Despite this, small merchants (whether they work out of a shop, a vehicle, or a backpack) are still facing incredibly tough conditions, and the decline of the UK’s highstreets continues unabated. But what does all this have to do with apps? Well, I’m going to use my post here to ask the question, ‘can an app/app technology save small merchants and thereby our highstreets?’ Read on to find out. (more…)