Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: (more…)

We are pleased to welcome Wiley to Apps World Europe  – this year Wiley will be bringing along some of the top Mobile App books currently available – this will be a great opportunity to get yourself a great book, grab a coffee and chill out in the networking area in the exhibition.

For over 200 years Wiley has been one of the most trusted and valued sources of information and understanding. Wiley’s breadth of brands and imprints (For Dummies®, Bible, Wrox, Sybex and Visual, to name a few) makes it one of the UK’s top technology publishers, with a strong reputation for top-quality authors. (more…)

Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

With a predicted $3.9billion increase in in-app advertising revenue by 2015 and in-app gaming markets expanding rapidly, it’s a good time to consider how to optimise your gaming app revenue streams.

Apps World caught up with Ashay Padwal co-founder and CTO of Vserv, a leading mobile ad, mobile advertising and publishing network for mobile developers, publishers and advertisers, to get some valuable insider insight.

Ashay believes the in-app gaming market has the potential to be one of the most lucrative for developers, and suggest that developers are making a shift away from the initial app purchase as their source of revenue, moving towards more sophisticated in-app monetisation strategies.

“Gaming is one of the key drivers for the multitudes of people looking for free content,” he says. “But in order to get a return on investment it’s important to understand how the ecosystem is working, and how developers are developing apps. Developers need to monetise gaming apps, and choosing the right ad networking partner is an important step in this process.” (more…)

It’s just over two weeks until #AppsWorld arrives in Asia for the first time, promising a jam packed agenda full of apps-related advice, insight and inspiration across a multitude of issues. Apps World will be providing a free to attend developers track delivering first class workshops from the likes of Microsoft and Droid World over the two days of the show.  The workshops will be place for app developers and entrepreneurs and focus on the development of profitable apps across different apps stores, covering a myriad of opportunities and challenges faced when creating and developing apps. (more…)

The world of payments as we know it is changing and with it the way people shop and take or make payments. NFC, contactless payments, in-app payments or payment apps are the words on everyone’s lips.

Technology advances including broadband internet and mobile have reached critical mass, the continuous growth of smartphone penetration worldwide (up by 73% in Q2 2011 according to Canalys) and the ever increasing development of new apps have paved the way for this shift towards mobile payments. In the UK alone, one in three adults now uses a smartphone according to the latest report by telecoms regulator Ofcom. So why has the time come for Marketers and Retailers to be ready for Mobile Payments?

1 It’s only going to be the ‘next big thing’…
Mobile money apps have been on the peripheral for some time without many huge strides into their development. Juniper Research has now predicted mobile money transfer services will see users exceed 500 million worldwide by 2014 tripling in value by 2015 to reach $670bn. With Paypal releasing its new Android widget that will allow you to transfer money using near field communication. So it seems the mobile money train is finally leaving the station, and if other recent digital developments are to go by, it’s probably better to be on board. (more…)

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms, delivering 95% of revenue straight to developers, rather than the current industry standard of 70%. (more…)

With some of the largest app players halting their in-app sales after new Apple guidelines were re-enforced this week, does Apple run the risk of causing damage to the app start up industry before it even takes off?

Apple, who current takes 30% commission from all digital content bought through iOS apps have this week flagged up their new guidelines (released in February 2011) which requires publishers and retailers to remove all links to their own websites to prevent potential in-app sales taking place outside of the app, to protect Apple’s commission results. (more…)

Android platforms are on the agenda (literally) for this year’s Apps World Asia conference with our Droid World workshop built into our developers track. The workshop plans to look at framework and API, development and debugging tools and improving App performance & user experience amongst other aspects of android development.

The workshop is being run by Code Android – a great online community for discussion and news on the latest goings-on for android developers in Asia. It is part of the Android Developer and User Group and is built to help Android users as well as developers from Singapore, Malaysia and APAC countries to learn about the platform. On top of their informative and discussion led website their Twitter and Facebook presence has a good emphasis on knowledge sharing.

This week saw the announcement from the Infocomm Development Authority of Singapore (IDA) that a huge S$15 million (USD $12.22 million) is to be set aside for encouraging businesses to develop mobile apps for the service sector.

If that wasn’t a large enough incentive for businesses to get mobile, Singapore is now one of the most mobile-connected countries in the world, currently there are 2.4 million more mobile subscriptions than there are people. It is the predicted future global app hotspot.

According to market research firm, Nielsen this explosion of connectivity in Singapore is said to be down to the popularity of the iPhone and iPad and the increasing availability of cheaper mobile internet tariffs. An indication of the integration of mobile app devices into Singaporean culture is the new initiative from its Defense Ministry to distribute 8,000 iPad 2s to its soldiers to allow them to chat with colleagues and record outfield exercises. Singapore really is a the region for mobile investment in Asia. (more…)