Last week at Apps World buzzdoes the app distribution tool exhibited at the show and CEO and founder of the tool, Assaf Kolirin presented in the New Platforms and Technology Developer Zone.

buzzdoes is an automated word-of-mouth tool that turns apps users into apps distributors. All it takes is a click on the buzzdoes icon for users to recommend an app to a selected list of friends – they just need to pick the ones they want. The result is that each happy user can steer dozens of new ones your way. (more…)

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

It is difficult to overstate the huge impact and growth of App Stores over the recent years. With App stores remaining a lucrative channel for distribution of mobile content, operators are acutely aware of the need to build a strong content ecosystem around them in what is now a massively competitive mobile content landscape. Extending connectivity and data usage will not be enough to compete with the big guns in this space. Operators need to tap into their strongest assets which are their robust relationships with both brands and their subscriber base and devise strategies for app monetisation.   (more…)

We’re very pleased to announce Ciklum will be exhibiting at Apps World at stand 84 on 29^th and 30^th November at Olympia 2, London, have a look at the floor plan here to locate them.

Ciklum is a Danish owned company providing near shore software development resources from the Ukraine and Belarus. (more…)

We’re very excited to announce that local Meet Up group Apps Junction are holding a meet up at Apps World as part of our free to attend developer zone. The session will be run from 5-6.30pm on November 29th and will focus on matchmaking developers and App ideas in a friendly casual atmosphere. The format will consist of demos, pitches and expert speeches from AppsJunction members.

Mobile Applications are poised to hit the $9billion mark by end of 2011 and only going one way! Juniper Research predicts the market will reach $25billion in 5 years time! From Mobile Search, Browsing, Health monitoring, Money transfer & payments, advertising, instant messaging and location based services the possible areas are endless. Apps Junction sets out to help new application ideas come to fruition, allowing entrepreneurs, companies and agencies to meet developers and vice versa.

The session will be free to attend, if you wish to join Apps Junction event please visit their site here. To gain entrance into the session just register for a free Apps World developer zone and exhibition pass here and have access to all the other developer track sessions.

Capablue will be exhibiting this year at Apps World, Olympia at Stand 124 (29th-30th November).

They will be using the event to demonstrate several connected TV apps on their Capablue Connected platform, including the recently launched Karaoke Superstar Connected TV app. This is the UK’s first Connected TV app to have integrated Paypal payment, and provides an extensive playlist of tracks from favourite classic artists and all time classics to the latest chart hits. (more…)

This year’s networking drinks will be taking place at The Old Firestation in Hammersmith after the first day of Apps World at 7:30pm on the 29th November.

Formerly Hammersmith’s busy Fire Station, the amazingly unique space has been transformed perfectly into a lounge bar, dining room and conservatory with adjoining courtyard providing the perfect environment for some chilled networking after an action packed day!

The networking drinks will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrival.

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MoMo NYC Developer Panel

The Developer zone is being kicked off with a dynamic panel discussion hosted by Mobile MondaysNew York. The panel will centre on how developers can create, distribute and monetise crossplatform apps and on the future opportunities of multi-platform technology.The session will answer questions such as; what makes a successful app and what are the differentways developers can monetise their app? CEOs from Grapple Mobile, HopStop.com, NextUp andGateGuru will also be joining the session to provide valuable first hand insight into the industry.
Day one, Developer zone 9:50am

WIP Jam

Popular with mobile and wireless developers around the world, WIPJam offers a unique, highlyinteractive format, blending ‘UnPanels’ with intimate discussion groups held by industry leadersand developers.The WIPJam session, sponsored by Verizon, at Apps World will be an interactive, reactive gatheringfor North American businesses, brands, marketers and especially developers who want to connectwith each other and learn how to make the most out of the phenomenal developments in the regionalmobile industry, incorporating mobile into marketing, understanding the role of mobile social mediaand discovering how to reach a global audience.

Day one, Developer Zone, 2:00-5:00pm

Mobile app strategy in the tablet market

The recent development and mass availability of tablet devices has had a large affect on the mobileapps industry particularly impacting on publishers, entertainment providers and brands and theirdigital strategies.This session moderated by Bottle Rocket Apps and involving senior representatives from A&E Mobile,Scripps Network and SPIN will focus on how to justify and measure ROI in terms of developingfor tablet devices as well as discussing the relevance of tablet specific apps. There will also be achance to discuss the development of convergence apps and multi screen popularity in line withthe developments in TV.

Day one, Marketing track, 3:30pm

TV apps sessions

TV apps is the current buzz word in the application industry with internet connected TVs alreadybecoming available on the main market, and as a result we have dedicated an entire session in themarketing track and a session in the developer’s zone to this new platform.In the Marketing and monetisation track the hour long session will bring together experts from Yahoo!Connected TV, AT&T, Digital Mind State, Kit Digital, Discovery and NBC to discuss the future of the TVApps market and the opportunities it is already presenting.Day two, Marketing and Monetisation track, 15:40pmIn the Developer’s Zone Google TV will be running a session to examine TV apps from the perspectiveof the developer, focusing on how developer’s can face the challenges created by this new platform.

Day two, Developers Zone, 9:50am

Optimizing the apps ecosystem

With the rapid growth of wireless communication over the last couple of years and the expectedgrowth to 50 billion connections by the year 2020 it is time to consider whether network capacity canmatch the predicted demand for spectrum. Mobile phones have become multi-functional devicescapable of hosting a broad range of applications and although mobile networks were already dimensionedfor voice there is now a need for data-oriented devices which are generally unpredictable andunbounded in their usage of spectrum.Developer’s need to make changes now in the way apps are produced to streamline their data usageand prevent over loading of networks.Vicki Livingston of 4G Americas and Gautam Talagery of Ericsson will be focussing this sessionon giving developers tips and tricks to develop apps more efficiently to use less spectrum whilstdiscussing the larger issues of optimising the app ecosystem.

Publishing Panel
One of the industries that has been progressive in its reaction to the explosion of the mobile applicationmarket is magazine, book and newspaper publishing, leading to a rise of publishing apps anddigital publications. This development and change of strategy has led to questioning of the need fortraditional hard copy products.The Penguin Group USA, Rodale, Pearson and Random House will be discussing the potential forapps in news and publishing focussing on how publishers can use apps to build engagement withreaders and what functionality can be provided by apps. Whilst also considering the size of themarket for apps in different sectors of the publishing industry and asking the question, what is goingto be the impact of apps on the publishing industry as a whole?

Day two, Marketing track, 2:40pm

Apps World are pleased to announce that MPEGIF & DTG will be supporting the Apps World event taking place on the 30th Nov-1st Dec as Media Association supporters.

MPEGIF is an independent and platform neutral not-for-profit organisation facilitating and furthering the widespread adoption and deployment of MPEG and related standards in next generation digital media services.

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