We are delighted to announce that the official networking party will be taking place on the 7th of February from 7:30pm. This will follow on from the first of the two day extravaganza of developers, marketers, enterprise mobility experts and apps industry professionals gathering together to share their insight and expertise.

The party will be taking place at Mezzanine. Centrally located at 444 Jessie Street, Mezzanine is nestled in the heart of San Francisco’s downtown district and is a short walk from Moscone Center and the event hotels. The Mezzanine is just off 6th street on Jessie street, before you reach Mint Plaza. There’s a map here.
Housed in a historic two-story warehouse, Mezzanine will bring together all those attending the two day show for an evening of schmoozing, connecting and chilling alongside a beverage or two. We will also have an ice luge there waiting for when you are ready to have a cheeky shot!
You must be 21 or over to attend the networking party so please make sure you bring your ID along. You will also need your pass so if you are only attending the event on the 8th, bringing along your confirmation will be fine.
We will look forward to seeing you there!

Good morning developers, marketers, enterprise mobility experts and apps industry professionals everywhere! The waiting is over, today at Earls Court 2, Apps World begins!

With 280 expert speakers delivering ten in-depth conference tracks, 180 exhibitors and over 6000 pre-registered delegates, this is the biggest one yet.

The conference action is kicking off this morning at 9am with top-class keynotes across the eight conference theatres, for a map of the conference click here.

For a full breakdown of what’s happening where and when, download the official Apps World app, available for both iOS and Android.

We’ve got a packed exhibitor floor with around 180 companies on hand to discuss how the latest apps industry trends and technologies can benefit your business; there are also four specialist expo villages covering ‘content and commerce’, ‘mobile marketing’, ‘TV apps’, and ‘enterprise apps’. For a rundown of who you can meet on the exhibition floor have a look at our exhibitor list.

There’s more free-to-attend content at Apps world this year than ever before, with the traditional ‘developer zone’ and ‘droid world’, supplemented by an html5 track, a technical briefing zone and specialised theatres and workshops from Microsoft, Blackberry, Samsung and Twilio.

If you got a ticket to The Appsters Awards earlier this evening, congratulations, you’re one of the lucky ones, these were in high demand and the event is now at capacity. We’ll be handing out awards in 12 industry categories to winners from a shortlist of over 70 nominees.

Following on from The Appsters this evening, we’ve also got the official Apps World party to look forward to, in the sumptuous surroundings of the Kensington Roof Gardens.

For people looking to meet that special someone, the Apps World connect live speed networking sessions will be taking place on both days  near the delegate lounge. Bring your business cards and come ready to connect.

Don’t be afraid to get involved today. This is your show, designed to provide advice and knowledge that’ll make you a more effective industry practitioner; so make sure you get your money’s worth, ask questions, meet people and get stuck in. The event hashtag is #AppsWorld

Over the past 12 months all eyes seem to be set on mobile navigation, starting with Intel’s acquisition of Telmap followed by Apple’s announcement to ditch Google Maps and create a mapping app of its own.  Even Amazon looks like they are planning to join the location based services (LBS) market with their recent acquisition of mapping start-up, UpNext. And of course, indoor navigation is making a lot of noise in the industry lately and we are sure to see much more breakthroughs in that niche.  There is no doubt that the big players in mobile have started to realize the importance of LBS and the potential it holds.

Whether it’s checking in on Facebook, receiving local deals or searching and navigating to a location, nowadays we are all using location based services as part of our daily routines.  It seems now that a week doesn’t go by without a new announcement for the latest development in mobile navigation. Both Google and Apple have expressed their interest in 3D mapping. Google has even extended its capabilities to include some indoor mapping. LBS is growing at such a fast pace but where will it be in the future? (more…)

Apsalar, the leading Mobile Engagement Management platform for app developers and marketers, has recently uncovered first party analytics data which shows that not having paid apps and playing lots of games are the best predictors of in-app purchases.

(more…)

The Appsters Awards has unveiled its 2012 shortlist, following a massive response from the industry across 12 categories of first class app innovation, razor sharp business instinct and super-human creative brilliance.

Recognising and celebrating the achievement in the world of multi-platform apps, the Appsters Awards will be a showbiz party occasion for industry high flyers and sharp shooters to celebrate being at the top of one of the fastest growing tech sectors on the planet.

Over 250 nominees applied to be part of this year’s awards, the extremely high standard creating a tough job for the expert judging panel, who will now rate the shortlisted entries to determine the winner in each category.

Additionally, judges will have to select a standout entry from across the competition, a nominee worthy of the crowned the overall Appsters Champion 2012. (more…)

App developers, like a lot of self-employed professions and start-up businesses, will have plenty of funding challenges to consider which often get in the way of work productivity. Obtaining substantial tax credits from HMRC towards your development activities  is always going to be of interest.

Myriad Associates, who specialise in R&D tax advisory services, can help software developers with securing tax rebates from HMRC on a no win no fee basis.

Using the HMRC R&D Tax Credits scheme, devs can potentially claim up to 30% of their funding back on their projects, from wages to software expenses.

If your development project didn’t go smoothly – uncertainties, or technical challenges – money could be claimed back. A wide range of developers are eligible; profit or loss making has no bearing on the outcome.

Myriad will be at stand 178 at Apps World, with advisors on hand to discuss how your software development company can potentially receive tax rebates from HMRC. To come along and meet Myriad, book your free exhibition pass here

The apps development world is divided to two – those who know that it’s almost impossible to get a sustainable, loyal and profitable growing user base and those who haven’t released an app yet.

In fact, the mobile app economy has evolved so fast that it’s showing alarming signals of self-cannibalism. On one hand the public’s appetite for new mobile apps is, in a word, insatiable. Mobile Apps are like electronic candy and the public has one heck of a sweet tooth for them. But on the other hand, app developers can struggle to effectively promote their apps to focused, relevant audiences without incurring significant marketing costs. (more…)

Who remembers the big ticket ad types of last year launching to great fanfare with stories of super eCPMs?  No doubt all your friends and every developer forum told you to move on up to these ad types. After all, why would you run banners at $0.10 eCPM when you could be making hundreds of dollars with each thousand impressions instead?

But 6-12 months on, are you still achieving those dizzy heights? Was it all just hype? Is there a way to understand the trends and therefore maximize your returns?

Over 15 years ago, Gartner began using a Hype Cycle to analyze the introduction of new technology. The hype cycle was designed to not only show the inevitable hype (and fall) surrounding new concepts, but the subsequent stages, long term benefit and wide spread acceptance. The key to understanding this can ensure you benefit from this cycle. (more…)

Apps World have teamed up with a number of selected hotels in and around the Earls Court area to arrange a discounted rate for all apps world visitors during the event period.  We have a variety of hotel rates to suit individual budgets.

To search through our event hotels , check out availability and rates simply click here

Hotels viewed under “Event Hotels” have a limited allocation of room nights at a discounted rate, booked on a first come basis.  Hotels viewed under “other hotels” have their best available rates at the time of searching displayed.

Top tip: It is worth remembering that Apps World is taking place during a busy period so we do recommend booking accommodation early to receive the best rates.

Compsoft, the app development services provider, this week announced they will be a Silver Sponsor at Apps World in Earls Court 2 on 2-3 October. They will be showcasing their flagship solution iPresent, an iPad app for sales teams which leverages the iPad’s usability and flexibility to show off marketing collateral together with a powerful Content Management System (CMS) to manage users and content, which was launched in January this year.

iPresent has features that are wide-ranging and innovative; organisations can customise the interface with their brand, create polished, visually engaging menus and distribute content (including PowerPoint presentations, PDFs, videos and other documents) to remote teams. The use of iPresent can be monitored through in-built analytics. As a subscription service, iPresent is fully scalable and is in use with enterprises ranging from small operations through to international, multi-team organisations. (more…)