Attendance of Apps World Europe is set to double this October

There are many reasons why you should register for Apps World Europe now but the fact that the show, which will be held in London’s Earls Court 2, from 22-23 October, promises to be bigger and better than ever is perhaps the biggest reason.

The Apps World Europe show, which this year celebrates its fourth birthday, has doubled in size and will see more than 8,000 delegates visit more than 250 exhibitors for two days of top level networking, meetings, workshop streams and awards. It is THE place to see and be seen for anyone in the apps industry – from developers to mobile marketers. Here are 7 more reasons why Apps World Europe should be top of your agenda and why you really must book your place now:

1) 12 workshop streams

Apps World Europe will offer key note speakers in all the current hottest topics from some of the world’s biggest brands, including McDonalds, Carlsberg and BBC, and covering everything from gaming to mobile marketing and TV and second screen apps

2) More free access to content

There are now five free workshop streams including the developer zone and the return of the Droid World at Apps World Europe. For the first time visitors can also access the enterprise and gaming zones for free

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App developers, like a lot of self-employed professions and start-up businesses, will have plenty of funding challenges to consider which often get in the way of work productivity. Obtaining substantial tax credits from HMRC towards your development activities  is always going to be of interest.

Myriad Associates, who specialise in R&D tax advisory services, can help software developers with securing tax rebates from HMRC on a no win no fee basis.

Using the HMRC R&D Tax Credits scheme, devs can potentially claim up to 30% of their funding back on their projects, from wages to software expenses.

If your development project didn’t go smoothly – uncertainties, or technical challenges – money could be claimed back. A wide range of developers are eligible; profit or loss making has no bearing on the outcome.

Myriad will be at stand 178 at Apps World, with advisors on hand to discuss how your software development company can potentially receive tax rebates from HMRC. To come along and meet Myriad, book your free exhibition pass here

The apps development world is divided to two – those who know that it’s almost impossible to get a sustainable, loyal and profitable growing user base and those who haven’t released an app yet.

In fact, the mobile app economy has evolved so fast that it’s showing alarming signals of self-cannibalism. On one hand the public’s appetite for new mobile apps is, in a word, insatiable. Mobile Apps are like electronic candy and the public has one heck of a sweet tooth for them. But on the other hand, app developers can struggle to effectively promote their apps to focused, relevant audiences without incurring significant marketing costs. (more…)

Creating compelling HTML5 applications, getting the look and feel right, working within limitations, and understanding relative comparisons with natives apps are core to a key panel debate in the HTML5 track at 11am on the 3rd October at Apps World.

Apps World is happy to welcome MoSync as a Gold Sponsor and a leading provider who will help shed some insight on this panel, and how to make the most out of current features to make your app as efficient as possible. MoSync is ideally placed as a leading provider of open-source tools used by mobile and web developers to create native mobile applications for multiple platforms. (more…)

Brand Republic, Marketing and Media Week today announced their Mobile Marketing Village within the Apps World exhibition on 2-3 October at Earl’s Court 2. The village will create a focal point for; marketing, media, communication and digital marketing professionals at the event where leading agencies, augmented reality providers, ad networks, analytic platforms and location based service providers will be exhibiting.

The Apps World event will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. The Mobile Marketing Village will be placed adjacent to the Mobile Marketing workshop track, allowing those in; media buying agencies, retail, financial services, FMCG, charity, fashion, publishing and other industries, to attend sessions and be introduced to leading suppliers and experts who can offer advice on building a cutting edge mobile marketing strategy. (more…)

Leading Android developers, Google Android representatives, handset manufacturers and operators will be appearing on Apps World’s ‘Droid World’ stage this year, delivering valuable developer advice and ideas covering design, build, architecture, interface and monetisation issues. The open-source nature of the Android platform has led it to become the most popular platform in the world with 51.6% of market share in December 2011.

Taking place as part of Apps World on 2-3 October at Earl’s Court 2, the Droid World workshops will see some of the industry’s most successful developers shed light on their creative, technical and business processes in open, interactive workshops where attendees will be encouraged to suggest discussion topics, debate and collaborate. Find out more about the workshops here

Developers can register for free to attend the workshops on 2-3 October here (more…)

The rise of the enterprise app store and in general mobile application management are creating opportunities for companies to mobilize their workforce.  Recent reports have indicated that the global mobile apps market is expected to be worth $25billion by 2015, so how are businesses going to capitalise on the mobile revolution?

Enterprise app stores are allowing companies to control employee interactions by managing the apps they install on workplace devices. According to the GigaOM Pro Survey “The Future of Workplaces” 38% of businesses are now using mobile phones, and 43% of businesses plan to better incorporate mobile into their work practises in the future.

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Good morning, welcome to the first day of Apps World Europe 2011!  We’re taking over the Olympia 2 here in London with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda.

Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands such as Nokia and Spotify taking part; as well as global operators such as Vodafone, Orange, Telefonica and Singtel all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at operator strategies for Apps & content:

Mobile Europe: Mobile application stores: what’s the opportunity?

Txt4ever: Operators need to embrace apps for new revenue streams

OVUM: Operator billing for third party app stores: changes ahead

In the afternoon we are looking at advertising your app and the media strategies available within the apps business.

Smashing Magazine: How to market your mobile application

Apps Tech News: 10 ways to make your app stand out in the mobile crowd

.NET: 10 step approach to marketing your app

Over in Developer Zone 1 Samsung are taking over with a whole afternoon dedicated to bada developers. Here’s what’s in store

2:00 Welcome
2:10 The UK bada developer challenge
2:15 bada ecosystem/from idea to published app
2:45 bada: show us the money
3:30 Coffee Break
3:45 Tools: implement, test, optimize
4:15 bada and iOS
4:45 Q+A
5:00 End of workshop

Manfred Bortenschlager, Platform Evangelist, Samsung
Keith O’Brien, Head of Content, Samsung
Sameer Ballewar, Technical Consultant, Samsung
Keith Bauwise, Technical Evangelist, Samsung
Jon Lansdell, Technical Writer, Samsung

So there are some things to think about today… If you’ve got something to add to any of the sessions you see, or harbour a burning question that needs answering, you can tweet it into the #AppsWorldQ hashtag; our panel moderators will be keeping an eye on this. Or you can earn maximum kudos by asking it directly over the Q&A mic.

Don’t forget about the official after show drinks will be at the Old Firehouse in Hammersmith. There’ll be complimentary drinks, networking and general merriment for all paid delegates. Doors open at 7.30, come along!

It is difficult to overstate the huge impact and growth of App Stores over the recent years. With App stores remaining a lucrative channel for distribution of mobile content, operators are acutely aware of the need to build a strong content ecosystem around them in what is now a massively competitive mobile content landscape. Extending connectivity and data usage will not be enough to compete with the big guns in this space. Operators need to tap into their strongest assets which are their robust relationships with both brands and their subscriber base and devise strategies for app monetisation.   (more…)

buzzdoes are excited to be launching their automated word-of-mouth marketing tool at Apps World Europe next week. To celebrate the launch they are giving away $100 credit to visitors who register at their stand (number 73)

We think developers will love buzzdoes because:

• It’s viral – each happy user can effortlessly steer dozens of new users your way.
• It’s effective – a word-of-mouth recommendation, from a trusted source, can cut through the noise of traditional marketing methods, making it the most influential and reliable promotional tool.
• It’s risk-free – the developer is billed only when a user downloads an app from a buzzdoes user recommendation – no strings attached!
• It’s profitable – buzzdoes includes a social feature, which serves as a permanent advertisement creating a whole new revenue stream for developers.
• It’s effortless – a user simply has to click on the buzzdoes button, select friends and the recommendations are on their way .
• It’s simple and instant, requiring single line code assimilation and quick registration. (more…)