We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

We’re very excited to be launching the official Apps World app for this year’s event. Our friends at Conduit have been hard at work putting it together for us and we’re very pleased with the results!

The app is the perfect companion for next week’s show; it’s the best way to stay informed about all the happenings as they happen during the event. Get in on all the discussions, parties, and workshops with a full agenda with real-time updates, general event info, speaker info and bios, map and directions, a floor plan, Facebook and Twitter updates, a photo and video gallery, and much more!

Download the app on Android here

Download the app on iOS here

Download the web app here

Good morning developers, marketers, enterprise mobility experts and apps industry professionals everywhere! The waiting is over, today at Earls Court 2, Apps World begins!

With 280 expert speakers delivering ten in-depth conference tracks, 180 exhibitors and over 6000 pre-registered delegates, this is the biggest one yet.

The conference action is kicking off this morning at 9am with top-class keynotes across the eight conference theatres, for a map of the conference click here.

For a full breakdown of what’s happening where and when, download the official Apps World app, available for both iOS and Android.

We’ve got a packed exhibitor floor with around 180 companies on hand to discuss how the latest apps industry trends and technologies can benefit your business; there are also four specialist expo villages covering ‘content and commerce’, ‘mobile marketing’, ‘TV apps’, and ‘enterprise apps’. For a rundown of who you can meet on the exhibition floor have a look at our exhibitor list.

There’s more free-to-attend content at Apps world this year than ever before, with the traditional ‘developer zone’ and ‘droid world’, supplemented by an html5 track, a technical briefing zone and specialised theatres and workshops from Microsoft, Blackberry, Samsung and Twilio.

If you got a ticket to The Appsters Awards earlier this evening, congratulations, you’re one of the lucky ones, these were in high demand and the event is now at capacity. We’ll be handing out awards in 12 industry categories to winners from a shortlist of over 70 nominees.

Following on from The Appsters this evening, we’ve also got the official Apps World party to look forward to, in the sumptuous surroundings of the Kensington Roof Gardens.

For people looking to meet that special someone, the Apps World connect live speed networking sessions will be taking place on both days  near the delegate lounge. Bring your business cards and come ready to connect.

Don’t be afraid to get involved today. This is your show, designed to provide advice and knowledge that’ll make you a more effective industry practitioner; so make sure you get your money’s worth, ask questions, meet people and get stuck in. The event hashtag is #AppsWorld

Creating the wow factor for your app is a unique opportunity for every business and there are many ways of achieving it.

As we have seen time and time again, when one technology comes out the next big hit is already in the pipeline.

The same can now be said of mobile apps, when they started gaining momentum on Apple’s App Store and when the Android Market (now called Google Play) launched, the industry got a big wake up call and some of those businesses that were only just getting used to the internet had a new technology to contend with.

The mobile platform is flourishing; a recent survey sample found 78% of the UK population alone expected to use the mobile commerce channel within the next 12 months. We have seen numerous statistics for the amount of mobile searching done compared to desktop search. And Gartner have just published a new finding expecting 45.6 billion apps to be downloaded in total for 2012. (more…)

The apps development world is divided to two – those who know that it’s almost impossible to get a sustainable, loyal and profitable growing user base and those who haven’t released an app yet.

In fact, the mobile app economy has evolved so fast that it’s showing alarming signals of self-cannibalism. On one hand the public’s appetite for new mobile apps is, in a word, insatiable. Mobile Apps are like electronic candy and the public has one heck of a sweet tooth for them. But on the other hand, app developers can struggle to effectively promote their apps to focused, relevant audiences without incurring significant marketing costs. (more…)

Who remembers the big ticket ad types of last year launching to great fanfare with stories of super eCPMs?  No doubt all your friends and every developer forum told you to move on up to these ad types. After all, why would you run banners at $0.10 eCPM when you could be making hundreds of dollars with each thousand impressions instead?

But 6-12 months on, are you still achieving those dizzy heights? Was it all just hype? Is there a way to understand the trends and therefore maximize your returns?

Over 15 years ago, Gartner began using a Hype Cycle to analyze the introduction of new technology. The hype cycle was designed to not only show the inevitable hype (and fall) surrounding new concepts, but the subsequent stages, long term benefit and wide spread acceptance. The key to understanding this can ensure you benefit from this cycle. (more…)

Leading Android developers, Google Android representatives, handset manufacturers and operators will be appearing on Apps World’s ‘Droid World’ stage this year, delivering valuable developer advice and ideas covering design, build, architecture, interface and monetisation issues. The open-source nature of the Android platform has led it to become the most popular platform in the world with 51.6% of market share in December 2011.

Taking place as part of Apps World on 2-3 October at Earl’s Court 2, the Droid World workshops will see some of the industry’s most successful developers shed light on their creative, technical and business processes in open, interactive workshops where attendees will be encouraged to suggest discussion topics, debate and collaborate. Find out more about the workshops here

Developers can register for free to attend the workshops on 2-3 October here (more…)

We’re very pleased to announce that Samsung will be the Diamond Sponsor at this year’s Apps World event. Samsung will be running a number of workshops for developers around their bada platform. To register for a free developer pass to the exhibition and bada workshops click here.

The other exciting news for developers is that Samsung have also launched their Global Developer Challenge 2012. The challenge aims to motivate and reward the developers of innovative, creative, functional and original apps for the Samsung GALAXY Tab and GALAXY Note. (more…)

Of all the questions associated with app development, the most popular, most obvious one has to be, “how do I make it pay?”Amazon recently took steps to address its reputation with cash conscious developers, making an interesting move of launching an in-app payment system that analysts believe will resonate with users.

But how does it compare to in-app purchase functionality from the other leading app stores? Could Amazon’s late-comer pose a serious challenge to the established market leaders? (more…)

The rise of the enterprise app store and in general mobile application management are creating opportunities for companies to mobilize their workforce.  Recent reports have indicated that the global mobile apps market is expected to be worth $25billion by 2015, so how are businesses going to capitalise on the mobile revolution?

Enterprise app stores are allowing companies to control employee interactions by managing the apps they install on workplace devices. According to the GigaOM Pro Survey “The Future of Workplaces” 38% of businesses are now using mobile phones, and 43% of businesses plan to better incorporate mobile into their work practises in the future.

(more…)