A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

You know a technology has really arrived when it has its own conference, so it’s no surprise to see that there’s a conference dedicated to apps today. Apps World takes place at London’s Olympia on 29-30 November, and is accompanied by a free exhibition. On the exhibition floor, there’s a program of sessions, including one from Intel that will reveal how you can make money selling your HTML5 apps.

HTML5 is the latest version of the language that is used to create websites, but it offers such rich options for animation, video and interaction, that it’s increasingly being used to create app experiences. The Intel AppUp developer program is now accepting HTML5 apps, to be sold through the Intel AppUp center, which underlines app stores including the Dixons KnowHow Centre. There’s also a developer challenge running with the best app in each of five categories receiving an Ultrabook, so now is the perfect time to start making HTML5 apps.

The free Intel workshop at Apps World will show you how you can turn your HTML5 code into an app using the Intel AppUp Encapsulator, and how you can submit it to the store. Experts will be on hand to answer your questions, so it’s the perfect opportunity to kick start your future in HTML5 app creation.

Register for your free exhibition pass to get access to this application lab now!

From app developers to product strategists, the pendulum swings widely on whether engaging consumers via their mobile device should be a mobile web or native app experience.  Ultimately, when it comes to consumer facing products the decision does need to be based on the most effective way to connect your consumers to your product and to understand where the market is – because that is where the consumer will be found.

If one positions the consumer at the beginning of the equation, these are the questions that should be considered:

-          Do you want the consumer to connect to the product via their mobile device?

-          Do you want that connection experience to be rich in content, graphic interface and other media?

-          Does the context of the product require access to the native device features such as GPS, camera, calendar, contacts or accelerometer?

-          Are convenience, ease-of-use and access in both an online and offline world important to the user experience?

-          Is a mobile commerce solution, where payments and other sensitive information exist, necessary to the context of the product?

The consumer experience is central to the decision on how you’re going to use mobile to engage.

This is not to say that the company or developer is not important to the equation.  Costs, development time, scalability, agility, ease of distribution and faster time to market are all important to generating effective results for consumer mobile interaction.  However, with so many unique ideas of how the mobile experience can be optimized for both parties, is there a “one-size-fits-all” solution?

Looking at the facts, we know that 77% of the world’s population are mobile subscribers. A half a billion people accessed the Internet with their mobile device in 2009 and there are well over 1 million apps on the global app market (http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats). Thus, it goes without saying that if you are a brand, retailer, or have some type of product or service that is consumer facing, you need to focus on a mobile strategy.

The app market is deeply saturated. There are numerous device platforms that need to be considered and “app store” approvals, updates and distribution can be cumbersome.  On the other hand, tapping into the native capabilities of smartphone devices delivers an optimal user experience in that all of the phone’s PIM tools (personal information management) and other utilities become part of the app experience.

Use the accelerometer to map your route to that brand new Italian bistro.  Send your restaurant reservations and directions to your calendar. Watch a movie trailer and purchase movie tickets.  Share your location via Facebook, Twitter, Email, Foursquare and Google+, all with outhaving to leave the app.

It does seem that the price paid for such a rich user experience is a fragmented market.  This can be a barrier to entry for startups and young developers.  Investing in such diverse development team skills is resource intensive.  The mobile web does seem enticing as a common platform.

But back to the pendulum and where the consumers are. iOS and the iTunes App store have been the biggest game changers of the millennium, and these only paved the way for Android, now over-taking iPhone growth.  Mobile web apps do not have the same buy-in from app stores who at this point are ruling the roost on discoverability of mobile content.

As a company seeking a mobile marketing strategy, how do you compete with so many apps? How do you distinguish yourself from what might feel like a “me-too” approach.  How do you get to the “there’s an app for that” stage?

This comes down to strategy and tactics. Seeking partnerships and content aggregators that help do the heavy lifting in order for your products and services to get in front of the right eyeballs, is one way that consumer product strategists and marketers need to approach this problem. Go to where there is a market and do your part to ensure that you have designed your product experience for a mobile audience.

But the debate remains, “if apps are seen by some as the golden egg, is HTML5 then the savior?” Is HTML5 the “common platform” that mobile web needs?

As Apple and iOS championed the “App,” Google can be said to be driving the mobile web with HTML 5 – making a content rich experience for the mobile web.  But alas, we are still in the “wild west” with the web as there isn’t a unified standard.  Enthusiastic developers are running at different paces.  The idea of the “native app” experience has been embraced by organizations such as WC3 along with companies such as Phonegap, with its Java rich toolkit, but it’s still in its infancy.

This amusing website – http://www.ishtml5readyyet.com/ – brilliantly reflects the frustrations of those that have been waiting for HTML5 to save the day.

The mobile web app still requires the Internet for access and we are a long way from the ubiquity of “anywhere” connectivity, despite free WiFi experiments in select cities such as London, San Francisco and New York. Banking and secure information transactions just barely live comfortably in the closed environment of a native app.

Ultimately winning over the hearts and minds of the consumer is about being where they are, and, to be honest, they are both on the web and nestled in the comfort of their device.  A balanced strategy, though some might consider still resource intensive, would allow both consumers and companies to get the best from both worlds.  The secret sauce is really about building an outstanding experience for the consumer, regardless of which mobile interaction they choose.

You can register for your free pass here to meet Poynt and hear more about this exciting platform. VP Philip Gontier from Poynt will also be speaking as part of the Marketing & Monetisation track on 30^thNovember at 3pm.

Layar the world’s leading mobile augmented reality platform is exhibiting at Apps World next week. You can come along to stand 81a to meet Layar and hear about the largest content catalogue with more than 3,000 layers.

The app aims to bring impactful augmented reality experiences into people’s everyday lives and was named as a 2011 Technology Pioneer by the World Economic Forum and received a Meffy Mobile Entertainment Award in 2010 for Technology Innovation. Layar recently worked with Linda magazine to add additional content in the form of digital buttons to over 50 pages in the magazine, which could then be revealed using a smartphone. The content included unique backstage video footage of the cover shoot, one click to sites selling the fashion featured in the articles, and book test drives for the advertised cars. Check out the video with Linda here.

Layar is available for download in the App Store and Android Market and is already installed on more than 10 million mobile devices, offering brands and publishers an extensive reach across multiple platforms.

You can register here for a chance to meet Layar at the Apps World expo

Related articles

• Augmented Reality: Layar Creation Challenge winners (wired.com)
• Augmented Reality: Layar Vision (wired.com)
• Layar Extends its AR Platform with Computer Vision Capabilities (readwriteweb.com)

This year’s networking drinks will be taking place at The Old Firestation in Hammersmith after the first day of Apps World at 7:30pm on the 29th November.

Formerly Hammersmith’s busy Fire Station, the amazingly unique space has been transformed perfectly into a lounge bar, dining room and conservatory with adjoining courtyard providing the perfect environment for some chilled networking after an action packed day!

The networking drinks will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrival.

244 Shepards Bush Road

Hammersmith

W6 7NL

We are pleased to welcome Wiley to Apps World Europe  – this year Wiley will be bringing along some of the top Mobile App books currently available – this will be a great opportunity to get yourself a great book, grab a coffee and chill out in the networking area in the exhibition.

For over 200 years Wiley has been one of the most trusted and valued sources of information and understanding. Wiley’s breadth of brands and imprints (For Dummies®, Bible, Wrox, Sybex and Visual, to name a few) makes it one of the UK’s top technology publishers, with a strong reputation for top-quality authors.

With the huge boom in mobile technologies, businesses and developers alike are increasingly in need of the latest techniques and methods. Wiley have done the hardwork for you, with a vast selection of books, bringing you up-to-date information, with titles spanning from Apple to Android, Twitter to Facebook.  Well-designed books will guide you through the most advanced platform tools, programming techniques, and technologies. From in-depth coverage through to beginner basics, all with expert guidance from skilled authors, these books will quickly become an indispensable business resource.

Below we have listed a few of the top sellers that will be available from Wiley at this year’s event with a special event discount of up to 40%! You will be able to find Wiley on stand 8/9, view the floor plan here.

Android 3 SDK Programming For Dummies

By Roger Ramnath, Roger Crawfis and Paolo Sivilotti

Published by Wiley – Spring 2011

£24.99/€28.00

ISBN: 9781118008256

Android 3 SDK Programming For Dummies provides the perfect solution for readers who already know how to program and just want to know about programming in the Android environment and the ins and outs of the latest Android SDK. Readers who are already familiar with object-oriented programming and syntax will find that Android 3 SDK Programming For Dummies provides more of what they’re looking for and less of what they already understand.

The book begins by demonstrating a fully functional application that demonstrates a wide variety of Android features, including user interface design, application management, data and content management, incorporating external services, and interacting with hardware, the operating system, and networking. The book then goes through the process of building the application, creating the emulator, and running the application. The sample application demonstrates Android programming best practices, as developed by a professor with years of experience helping students with programs and anticipating pitfalls.

Appillionaires: Secrets from Developers Who Struck it Rich on the App Store

By Chris Stevens

Published October 2011 by Wiley, RRP £16.99

ISBN 978-1-119-97864-0

The phenomenal success of iPhones and iPads has given rise to a generation of apps wizards. With blockbuster apps such as Angry Birds and Doodle Jump, a generation of designers and programmers are all making millions on the Apple App Store.  These Appillionaires are smart, ambitious dreamers working in bedrooms and garages across the world, plotting the future of mobile apps and software distribution.

In his new book, app designer and tech columnist Chris Stevens explores the fascinating inside stories behind some of the most successful app developers. By deconstructing their paths to glory, he offers expert tips that the Appillionaires have used to become an overnight success.

Readers will learn:

How Angry Birds became a multi-million dollar blockbuster app just in time to save the cousins who created it from bankruptcy

How a husband and wife team from Washington D.C. got the idea for their smash-hit app Harbour Master from a sailing trip

How two brothers from Croatia came up with the idea for the Doodle Jump after sketching out game ideas as children

When to cut their losses, looking at examples of development studios and venture capitalists who’ve squandered small fortunes on failed app ideas, but still refuse to quit

How to create a feeding frenzy of popularity using tips from the creators of Angry Birds, Pocket God, Stickwars and other apps that have taken the world by storm

Readers can prepare to learn the secrets behind some of the most phenomenally successful apps ever created as this book invites them to meet the exclusive group of app geniuses whose software has changed the world.

iPad in the Enterprise: Developing and Deploying Business Applications

By Nathan Clevenger

Published by Wiley – Spring 2011

£29.99/€36.00

ISBN: 9781118022351

iPad in the Enterprise is a guide for developers and IT who are tasked with planning, designing, developing, deploying, and supporting iPad applications used in the enterprise.

iPads are now in the hands of workers in virtually every level of companies in almost every industry, and users are beginning to demand line-of-business applications to help them be more productive and efficient from wherever they are. iPad in the Enterprise addresses considerations for both business and IT for taking advantage of the iPad and achieve dramatic ROI; enterprise iPad applications and data integration with existing systems; user interface design and user experience prototyping tools and techniques; criteria for evaluating and selecting the best option for software development and enterprise-friendly approaches to provisioning, security, and device management

Companion worksheets, user interface paper prototyping templates, sample code, and various other resources will be shared on the book’s web site. Additionally, several iPad apps will accompany the book that include worksheets, working sample apps, training instructor guides, and other resources.

iPad in the Enterprise is available now for £29.99/€36.00 from all good bookshops and available as an e-book.

Windows Phone 7 Programming for Android and iOS Developers

By Zhian Zhou, Robert Zhu, Pei Zheng and Baijian Yang

Published by Wiley – Spring 2011

£26.99/€32.00

ISBN: 9781118021972

Windows Phone 7 Programming for Andriod and iOS Developers focuses on new Windows Phone 7 design guidelines and technologies, showing readers how to leverage them to enable specific application development scenarios common on Android and iPhone.

Ideal for mobile application developers who want to explore WP7 as well as university students keen to learn more about mobile programming, this book identifies what’s new in Windows Phone 7, creating user interfaces, understanding application fundamentals and using local data storage before going on to address web services and push notifications, multimedia, graphics and security issues.

Windows Phone 7 Programming for Andriod and iOS Developers is available now for £26.99/€32.00 from all good bookshops.

For more information or a review copies, please contact:

Anna Hann

Publicity Manager
John Wiley & Sons Ltd

ahann@wiley.com

+44 (0)1243 770448

Visit www.wiley.com/go/press for the latest news from Wiley

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

At Apps World Europe at London Olympia on 29-30 November, we’re dedicating a whole day’s conference track to the subject of TV apps, answering key burning questions, including where is the industry headed; who’s driving growth; what does it mean for developers, broadcasters, operators and marketers; and who will be left holding all the cards when the dust finally settles?

AppsWorld Blog caught up with a man who has a better insight into these questions than most, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app development and app store submission, helping businesses get onto connected TV.

How big an impact will TV apps make on the industry?

Eardley explains how the consumer will be able to define what they want to watch and when, with catch up TV on demand soon to be accessible. “They are very few apps out there for connected TV at the moment,” he says. “But this is going to be a huge revolution as we’re going to get consumers new content available.

“It’s really going to shake up TV and the whole broadcast space in the same way that apps are shaking up the mobile phone world.”

Eardley’s top TV app challenges for developers

• Fragmentation – Different operating systems released each year means your app will have to be updated each time to suit.
• Approval – Getting your app approved could take as long as a month, as each TV manufacturer has its own process to go through.

Top tips for TV app strategy

• Shared experiences – Defining whether your app is ‘personal’ or ‘shared’ will help your strategy into which device to work with. Images and video tend to be seen as a shared experience, which belongs on a TV. Ensure that the content is what people want and if it looks good on TV.
• Experience – Don’t make your app too big to begin with or focus on the end result. Build up the app, start with version one and get it live on TV. You can then improve your app as you start to get data and work on version two, three and so on.
• Examples – Ask people for examples to see if they can build TV apps before working with them. Many people know how to build apps but very few are doing it, so have a look at what they can do.
• Efficience – Find out what tools are available to make your app accessible on a multitude of platforms, because apps need to be developed for large access.

Businesses can use TV apps to market and monetise their brand or products. It gives them the ability to build their own TV channel, and potentially open up premium subscriptions. Once consumers have used a free app, businesses can give them the opportunity to upgrade and pay for a premium app. In-app purchases are also looking to be a big opportunity, where sectors can promote services within the app, and consumers can make purchases through the app.

“Each manufacturer has a different operating system released each year, and that’s one of the biggest challenges that developers will find,” says Eardley. “They’ll look at it and think they have to develop their app for all these different devices: how do I resolve this and get my head around all these? This is one of the things we’ve solved and we’ll talk about it at Apps World”

If you want to learn more about the benefits to be gained from the TV apps trend, Andy Eardley will be appearing at Apps World Europe on 29-30 November alongside a host of experts representing some of the industry’s leading brands. For more information on how to attend, visit the Apps World website.

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

Apppli - @apppli

Apppli is a full service app development and app marketing firm based in London. We design, develop and promote market-leading mobile and web apps and software solutions for clients across industries.  Having successfully gained 100,000s of downloads for our clients, our multi-domain expertise spans all sectors from financial services, ecommerce and enterprise to sport, art and travel. Our industry specific planners and account managers work closely with you to help you build your brand, increase productivity and improve ROI. Combining a rapid go-to market model with extensive industry knowledge, we tailor solutions to any scope or budget.

MagicSolver - @magicsolver

MagicSolver is a Cambridge University spin-out, winner of Cambridge University Entrepreneurs in June 2009, Silicon Valley Comes to Cambridge 2010 and Cambridge Wireless Discovering Start-ups 2010. iPhone apps are fantastic, but there are too many. How can you find the best ones?Our international and friendly team based in Cambridge, UK, test thousands of apps from talented developers in the 5 continents and select la crème de la crème every day! Discover the best apps every day for free for your iPhone, iPod or iPad online at http://www.FreeAppMagic.com/ or download Free App Magic on the App Store and get your 3 free apps delivered to the palm of your hand every day.

Exadel – @gotiggr

Tiggr, created by Exadel, is an innovative Cloud based application to easily build cross-platform Mobile apps.From it’s intuitive visual editor, ability to consume Cloud based data and services, debug tools, and preview capability, Tiggr easily reduces development time by 65-75%. Exadel is a global software application development company providing innovative technology solutions to its clients. The creator of premier development tools, Exadel is the innovative force behind JBoss Developer Studio, RichFaces, and Ajax4jsf, attracting an active community of more than 500,000 developers.

Brainglass - @Brainglass

Brainglass represents fun, interesting and motivational learning experiences supported by intelligent, efficient and effective learning processes. All made available cross-platform, including mobile devices and social media, seamlessly integrating into relevant everyday activities and tools. The development of the global app market shows a rising trend in education and reference category learning. Brainglass, together with its current and future partners, is set to take a great stake in this segment leveraging on a strong business model including freemium, in-app purchasing and application cross-sellin

Anubavam – @anubavam

Anubavam is well known for building cross-platform mobile apps that are compatible with iPhone, Android and Blackberry devices. The full service mobile development company has delighted customers from 8 different countries and has delivered over 100 web and mobile projects.

Anubavam has built several configurable and industry specific templates that enable businesses such as real estate, auto dealers, listing businesses, shopping carts, event organizers, content publishing  to go mobile quickly.

Imano – @Imano_Agency

As a full service digital agency, Imano is ideally positioned to supply you with wise, strategic guidance about digital marketing. In this complex, shifting landscape, techniques and opportunities arise and vanish in the click of a mouse.  But you can be confident that Imano will keep you ahead.  We publish reports and give lectures on some of the latest thinking in the sector. We’re not just at the front of the tide of digital marketing. We’re leading it.

Microstrategy –  @microstrategy

A global leader in business intelligence technology, MicroStrategy provides integrated reporting, analysis, and monitoring software that enables companies to analyze the data stored across their enterprise to make better business decisions.

MicroStrategy’s business intelligence platform delivers actionable information to business users via e-mail, web, and mobile devices, including the iPhone, iPad, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability.

Millennial Media – @MillennialMedia

Millennial Media is the leading independent mobile advertising and data company. We’re committed to being the preferred partner to developers by offering a complete inventory monetization solution. Our premium advertiser demand, engaging adformats, innovative technology, and expert tools and support enable developers to make advertising the key to their business growth strategy. At Millennial Media, we are powering the app economy and we invite developers to visit our website to learn more and get started today!

MACH – @MACHconnects

MACH connects and monetizes the telecom world. It provides its 650 operator customers with roaming, interconnect, messaging, and direct billing solutions, all integrated with its $10bn / year operator settlement capability. It is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One.

It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com

Open market - @openmarket

OpenMarket operates a leading global mobile transaction hub offering a comprehensive set of mobile payments, messaging and emerging services to enterprises, merchants and developers. From the largest consumer brands to the smallest business ventures, we empower companies to monetise their services, expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with extensive mobile operator connections globally, offering the connectivity, message delivery and mobile payment capabilities that will drive the success of your mobile business.

OpenMarket is a division of Amdocs

NAVTEQ - @NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for Web, mobile, automotive, GIS and enterprise markets worldwide.

Gain access to sample NAVTEQ® map data, plus free APIs and SDKs, and get fast answers to your technical questions. Showcase your apps to NAVTEQ customers and sales channels through a variety of free business development and marketing opportunities like the NAVTEQ® App Warehouse – a free online matchmaking portal for app developers and commercial app buyers. Join NN4D for free at www.NN4D.com.

Credit Call - @CreditCall

CreditCall Ltd. (http://www.creditcall.com) is a specialist payment services provider and transaction gateway, with global recognition for innovation in credit card acceptance.
Most recently CreditCall has developed CardEase Mobile(http://www.cardeasemobile.com) the world’s first Chip and PIN payment app (as opposed to magnetic swipe card transactions as used in the US) which enables credit and debit card payments via smartphones, and will soon be available on BlackBerry.  CreditCall provides ultra-high reliability card payment solutions for Smartphones, e-Commerce, Mail Order, Call Centres, and virtually any kind of unattended terminal, including parking and ticketing machines, and self-service kiosks.  Its mainstay product, the CardEaseXML payment protocol, is available as a free download from the company’s website, allowing developers unprecedented ease in providing card payment on new and existing systems.  The company has offices in Bristol and New York and operates a secure global transaction processing network.

Appscend - @Appscend

Appscend is a collection of software tools integrated into a unified web-based dashboard that offers companies and developers alike the opportunity to build, manage and monetize native, cross platform mobile applications.Using Appscend’s own markup language, Ignite Markup, and a simple, drag&drop application designer, Appscend makes it easier than ever before to create engaging, multi-platform mobile apps that really stand out. Beyond creation and deployment, users get access to a set of tools that simplify application management and help boost revenue and interaction: from ad mediation and In-App Purchases to user demographics, segmentation and social analytics to targeted and geo-aware notifications.Start building your awesome mobile strategy! Visit appscend.com now.

Inmobi – @inmobi

InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 125 countries through more than 21.2 billion mobile ad impressions monthly. This includes over 11.5 billion impressions to more than 100 million consumers in the Asia Pacific region.  Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. Follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog   www.InMobi.com/research.

TV App Agency – @tvappagency

TV App Agency launched in 2011 to provide our significant international experience across software development, mobile apps, UX (user experience), multi-screen devices, TV app development and store submission to enable brands, production houses, agencies and broadcasters to get onto connected TV. We are truly experts in the art of cross platform software development, successful app store submission and approval. We are located in London and Munich.

Vserv –  @VservMobi

Vserv.mobi is a leading mobile Ads market place for Developers, Publishers and Advertisers. Vserv.mobi Adnetwork pioneers in In-App full screen J2me and Android Mobile advertising with exclusive Apps from Global developers like Glu Mobile, Lunaforte and Indiagames.

The Vserv market place, based on superior technology has delivered many campaigns for leading brands like Nike, Reebok, Skoda, Google, Yahoo!, Docomo.

NXP Software – @nxpsoftware

NXP Software believes life is full of special moments. We help people to enjoy, share and re-live those moments to the full by turning mobile multimedia into exciting real-life experiences. Our portfolio of LifeVibes software solutions takes enjoyment of media to the next level – transforming the ordinary into the extraordinary. That’s why we’re a partner of choice for leading device makers, service providers and why our software solutions and end-user applications are installed in over one billion devices.

Smaato Inc. – @Smaato

Smaato is the Mobile Ad Cloud – operating the leading mobile advertising optimization platform called SOMA (Smaato Open Mobile Advertising). More than 15,000 app developers and premium publishers have signed up with Smaato to monetize their content in 220+ countries and to manage close to 20 billion ad requests per month.

SOMA’s unique feature is the aggregation of 50+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Adfonic – @Adfonic

The global mobile advertising marketplace, Adfonic, enables advertisers to run display advertising campaigns on mobile sites and applications and publishers to maximise the earning potential of their mobile traffic.  Adfonic serves billions of mobile ad impressions across the world each month through a 10,000+ strong publisher base, for advertisers from a range of industries.  Our technology has been developed with a meticulous focus on creating a superior user experience, and is unsurpassed in offering comprehensive tools for advertisers and publishers to fully control and optimise their mobile campaigns and inventory.  Adfonic is headquartered in London with further local operations in the USA, France and Spain.   To learn more, visit http://adfonic.com or http://blog.adfonic.com

Quickblox –  @QuickBlox

QuickBlox is a cloud platform for publishers, agencies and developers enabling you to build apps cheaper and quicker while making your apps more functional, more fun and socially engaging. Quickblox consists of pre-built API modules, SDK, samples and admin panel.

Realistic Digital – @RealisticOnline

Realistic Digital is a Mobile and Web Development agency based in the centre of Leicester providing Full Service Mobile and Web Development to businesses and Creative agencies.
Our goal is to compliment and work in partnership with our customers existing teams to strengthen and expand their technical capabilities. We have been trading for 8 years and have proven experience of delivering projects to our clients within challenging timescales.

RunRev – @runrev

Learn to make your own mobile apps with the LiveCode Academy from RunRev. Our experienced developers will take from any level of experience, including none, to making your very own app for iOS or Android in just a few weeks. This unique online learning environment has everything you need to master mobile development: a powerful and easy to use English-like programming language, online videos and comprehensive reading materials, interactive forums, even sample code and graphics.   “The lessons are great for those that may be completely new to programming yet enough detail is included to satisfy an experienced coder..” – Former Student   www.runrev.com

Logic Group  - @TheLogicGroup

Logia Group works with a network of developers providing them the tools they need in order to distribute their application in different Android application markets and enable monetization of the apps by enabling in-app purchasing

Logia works on the other hand, with more than 50 leading mobile operators worldwide, including Telefonica, Vodafone, Airtel, Reliance, Smart, Turkcell and others; delivering them leading content, applications & services

PGI –  @PGiMeetTweet

No other company offers the breadth of collaboration services that we do. Over the last 5 years, PGi has connected 600 million people in over 140 million meetings. Our products harness the power of video, web and audio conferencing enhanced with social networking and media sharing that replicate the way people naturally interact. Today, we serve over 30,000 customers worldwide and 75% of the Fortune™ 100.

Enough software – @enoughsoftware

Enough Software from Bremen, Germany offers Open Source software for mobile developers and services for the mobile ecosystem. Companies like Nokia, Vodafone, Qualcomm, Motorola or Telefonica are making use of their services and products.    Enough Software’s flagship product J2ME Polish is an Open Source framework for mobile applications development that has been downloaded and installed over a million times so far. It helps developers worldwide to overcome fragmentation barriers within Java and go cross-platform.  As a service provider, Enough Software develops, ports and tunes mobile applications of any kind and for all platforms (J2ME, Blackberry, Bada, Windows Mobile, Android, iPhone, WebOS…).

Apadmi – @apadmi

Apadmi designs, develops and delivers innovative mobile applications and solutions. With expertise across all mobile platforms, we can offer an in-depth knowledge of mobile, helping our clients to create outstanding mobile products that really set them apart. Our team has more than 12 years’ experience of mobile – that’s longer than any other player in the industry we know of.  Whether you’re looking for inspiration for a mobile app idea or you want to explore how you can develop an existing concept, Apadmi can help you, from the initial creation through to its design, development and monetisation.

DediPower –  @DediPower

DediPower, backed by its philosophy of “Support with Passion”, is a leading international provider of IT hosting and cloud infrastructure solutions. DediPower supports thousands of customers with the latest technology to reduce costs, improve service levels and maximise their potential. It is ranked among the UK’s 50 Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech Track 100.

Propel – @PropelLondon

Since 2001 Propel London has helped the digital industry to grow. We provide an honest, human recruitment experience which sets us apart from other recruitment companies. As we’ve grown up with the industry we’ve evolved our service to reflect the ever-changing variety of roles and expertise in the sector. We now have expert consultants across all digital disciplines – technical, design, client services, performance marketing, and client-side. We’re very pleased to be exhibiting at Appsworld 2010. Mobile technology has exploded over the last couple of years, and it’s now a fully fledged player in the digital mix. We’re excited to be involved in such a dynamic and fast-moving part of the industry – long may it continue!  If you’re looking for a mobile role or for mobile expertise in your organisation, come and see Propel London at Appsworld. We’re a friendly bunch, and love making new friends.

Testronic Lab @testroniclabs

Testronic Laboratories are leaders in Quality Assurance services, providing end-to-end testing and localization solutions to the Digital Media and Entertainment industries.

At Apps World 2012 Testronic Labs will be fielding experts in the Digital TV, Gaming, Web and Home Entertainment. Our wide range of QA services, including Consultancy, Certification, Translation, Localization, Performance and Functionality will ensure your application is launched to your target market correctly on time.

The sooner you engage Testronic Labs with QA programme for your product or application, the more cost effectively and successfully it will be launched.

Samsung Bada - @samsungbada

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Leadbolt –  @leadbolt

Leadbolt provides solutions to monetize all your digital assets both online and on mobile. Perfect for websites, blogs, forums, videos, photos, social media and documents as well as WAP and Mobile Sites and iPhone and Android Applications. With our leading edge platform, and easy to implement solution we are delivering amazing results for publishers, developers and advertisers alike.

Intel - @Develop4AppUp

The Intel AppUp^SM developer program allows you to distribute and sell your applications to millions of netbook, tablet users. The program supports Windows* and MeeGo*-based operating environments. Additional runtime and development languages will be supported in the future. Accelerate your application development process with ready-made components from the Component Catalog. You can also build and sell your own components to earn additional revenue. The developer guidelines provide a summary of development guidelines and submission requirements for the program.

BAMM @bammtv

BAMM.tv is a new kind of music company that connects emerging artists, entertainment service providers and audiences worldwide. Through an extensive global content distribution network, the company delivers fresh music video content from hot new artists to the web, mobile devices and television. BAMM.tv gives device makers and service providers a highly differentiated music offering without the hassle and high cost of traditional music licensing, while giving artists absolutely free HD music video content creation, an instant global audience, and 50 percent of the net profits from the music video distribution agreements.

microsap @micro_sap

Microsap Limited is a UK based Software Technology company with global clientele and offshore development centres. We have considerable experience and expertise in developing Apps on all mainstream mobile platforms and operating systems. While we have developed many consumer Apps, our real focus and expertise has been in the design and development of Enterprise Mobile Applications: “mobifying” our customer’s business critical information efficiently and cost effectively. Working closely with our customers, Microsap adds value through a combination of flexible consultancy services, top class technical expertise, prudent methodologies and the creation of innovative, technically optimised software.

Mopapp – @mopappteam

MOApp Software Manufactory is a state-of-the-art, SME software architect headquartered in Mainz, Germany. MOPApp was brought to life by Michael Göbel, who has an unrelenting passion for crafting small-scale things with a super sleek, minimalist design. He believes that a software program should be as easy-tohandle as possible and that it should always only focus on solving one job seamlessly. In the process, the task at hand must be resolved as efficiently as possible and ideally, users will not even need to pick up a manual to read the instructions …
MOApp Software is primarily tailored to private households, freelancers, independent contractors and self-employed people. Today, it provides more than twenty software products for highly diverse segments. Not only do its programs receive top-notch ratings from MacUpdate and comparable sources, but they are also continuously highly recommended by apple.com as a Staff Pick and Featured

UTEL –  @UtelWireless

Utel is a Multimedia editor focusing its activity around its star product : a mobile dating application in the top 5 applications preferred by Internet users : Fotochat.Thanks to a knowledge in developing applications tailored to the mobile environment we currently have a strong partnership with operators and handsets manufacturers such as SFR, Vodafone Live, Orange, Samsung, Apple, Android, Bouygues Telecom, Mobistar, NRJ Mobile…
We enjoy a reputation for excellence in the development of attractive applications, tailored for cell phones and generating significant revenues for operators and shops.
Please feel free to visit our stand #123 and browse our latest catalogue of applications!

Capablue –   @Capablue

Capablue is the UK leading provider of Connected TV solutions and services. We develop interactive applications on internet-connected platforms and latest released devices as and when they become available.  Our cloud based solution deploys content to multiple platforms; from connected TVs and set-top boxes to handheld media devices such as smart phones and tablets.

We have worked with the major broadcasters – BBC, ITV, Channel Four and Five, and have created interactive applications on Connected platforms for leading media and content producers.

Poynt –  @Poynt

Poynt lets you buy movie tickets so you never miss out on the hottest new releases, locate the closest and cheapest gas: never run out again.

Always be prepared for the day ahead: view up-to-date weather information and long-range forecasts. Make sure you always have the best table: book restaurant reservations at the touch of a button
Create maps and directions to any destination

Embarcadero – @EmbarcaderoTech

Embarcadero is committed to providing the industry’s broadest and deepest set of software tools for developers, DBAs, and architects. Widely recognized for its award-winning products, Embarcadero enables customers to work more efficiently with the industry’s major database platforms, operating systems, frameworks, and programming languages.

Embarcadero’s heterogeneous tools enable customers to design, build, and run their databases and applications in the environments they choose, free from the constraints, costs, and learning curves associated with multiple platform-specific tools.

Tapjoy – @tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 10,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers.

Fiksu – @Fiksu

Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting their iOS and Android apps in the vastly crowded and competitive app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users, those users most likely to engage by repeat use, registration, in-app purchase, etc.

Fiksu works across many traffic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, often lowering acquisition costs by as much as 10x.

Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.