Who remembers the big ticket ad types of last year launching to great fanfare with stories of super eCPMs?  No doubt all your friends and every developer forum told you to move on up to these ad types. After all, why would you run banners at $0.10 eCPM when you could be making hundreds of dollars with each thousand impressions instead?

But 6-12 months on, are you still achieving those dizzy heights? Was it all just hype? Is there a way to understand the trends and therefore maximize your returns?

Over 15 years ago, Gartner began using a Hype Cycle to analyze the introduction of new technology. The hype cycle was designed to not only show the inevitable hype (and fall) surrounding new concepts, but the subsequent stages, long term benefit and wide spread acceptance. The key to understanding this can ensure you benefit from this cycle. (more…)

Brand Republic, Marketing and Media Week today announced their Mobile Marketing Village within the Apps World exhibition on 2-3 October at Earl’s Court 2. The village will create a focal point for; marketing, media, communication and digital marketing professionals at the event where leading agencies, augmented reality providers, ad networks, analytic platforms and location based service providers will be exhibiting.

The Apps World event will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. The Mobile Marketing Village will be placed adjacent to the Mobile Marketing workshop track, allowing those in; media buying agencies, retail, financial services, FMCG, charity, fashion, publishing and other industries, to attend sessions and be introduced to leading suppliers and experts who can offer advice on building a cutting edge mobile marketing strategy. (more…)

With the festive season fast approaching, we’re gearing up for a bumper few months for mobile display advertising as ad budgets reflect the growing tendency of consumers to research products, compare prices and purchase Christmas gifts over their smartphones and tablets.

Record revenues were generated over mobile last year, and this year is set to smash this with brands spending more on mobile advertising than ever.  Planning for the busiest weeks in the mobile advertising calendar is already well under way and now is the time to ensure you’re ready and well placed to maximise the mobile advertising opportunity this holiday season. (more…)

Poynt is exhibiting at next week’s Apps World event, come along to stand 125 and meet Poynt and learn more about their convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres and weather information.

A global leader in mobile local search and advertising recently announced the Poynt platform has surpassed the 11 million user milestone, with 2.1 billion interactions recorded by Poynt users globally. This has given Poynt anecdotal insight into consumer behaviour revealing interesting characteristics of their users. Check out this infographic here created by Poynt which displays some of the behavioural patterns they have been able to deduce. (more…)

Adfonic’s very own Paul Childs presented to a packed hall at a seminar at Apps World North America. Paul provided independent analysis of the options available to developers and explored various options that developers need to consider when optimising performance and revenue.

Q: What monetisation options are there for developers? What are the key reasons for taking ads?

Developers have a number of monetisation options open to them. Taking mobile ads generates an additional revenue stream and provides developers with an alternate business model to paid apps. It also presents them with an opportunity of cross promotion. Ad funded apps also benefit from instant monetisation and revenue optimisation. (more…)

With a predicted $3.9billion increase in in-app advertising revenue by 2015 and in-app gaming markets expanding rapidly, it’s a good time to consider how to optimise your gaming app revenue streams.

Apps World caught up with Ashay Padwal co-founder and CTO of Vserv, a leading mobile ad, mobile advertising and publishing network for mobile developers, publishers and advertisers, to get some valuable insider insight.

Ashay believes the in-app gaming market has the potential to be one of the most lucrative for developers, and suggest that developers are making a shift away from the initial app purchase as their source of revenue, moving towards more sophisticated in-app monetisation strategies.

“Gaming is one of the key drivers for the multitudes of people looking for free content,” he says. “But in order to get a return on investment it’s important to understand how the ecosystem is working, and how developers are developing apps. Developers need to monetise gaming apps, and choosing the right ad networking partner is an important step in this process.” (more…)